For years, so-called experts have been touting the demise of email marketing. But, says Elisabeth Willits, this marketing channel is far from dead. In fact, in many ways it’s more relevant than ever.

As a senior content marketing specialist at AWeber, over the last six years Elisabeth has seen the industry up close and personal every day. Along the way, she’s collected data from emails sent to millions of subscribers, allowing her to figure out what works and what doesn’t in email.

She shares her results and insights into how to grow a business with this veteran marketing channel, including…

• The factors that most influence click-through rates
• Creating effective – and deliverable – email content
• The three types of emails ecommerce stores must send their prospects and customers
• An email list you should never mail to… in fact, it could be dangerous to your business
• Exciting new innovations in email marketing and the opportunities they offer