Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails. 

In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all too many marketers still believe.

This time we focus on how to improve your current email marketing strategy (it can probably be performing much better) or ways to kick-start your email marketing efforts if you’ve never done it before. 

Listen in to find out…

• What your welcome emails must have
• The most important purpose of every email you send out
• How to make sure your subject line stands out in your prospects’ inboxes 
• The power of the “story” email
• Clear and concise instructions on how to set up an effective automated email marketing funnel