Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.

This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.

He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.

Episode links:

Experimentation Elite
Jonas on LinkedIn
ABsmartly

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