Elite Expert Insider Podcast

Melanie Johnson and Jenn Foster interview a LinkedIn expert, Scott Kaveny, where he shares his expertise in growing your LinkedIn and using it to expand your business like never before! Learn how to utilize LinkedIn and how it can impact your business growth.

View full show notes: https://eliteonlinepublishing.com/expand-your-business-using-linkedin-with-scott-kaveny/

Video URL: https://youtu.be/6BYpZ4dl3DM Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview dating expert, Lisa Copeland, for tips on dating in and beyond your 50s.

What You'll Learn in this Episode:

• Understanding what you really want in a partner.
• Figuring out how your life has changed by this age and adjusting accordingly. You aren't looking for the same relationship you were 30 years ago.
• Become confident navigating the new dating world.
• Understanding that you have choices in dating and what type of relationships will work best for you at this stage in your life.

Quotes: " I wanted women to feel they could have the tools, the strategies, and the support so they didn't go through what I went through. " (3:40) "In our 20s we're looking to build our lives—but when your over 50, what you actually want is a companion. But what we do is, we go out there and and we look for the guy we were looking for in our 20's, and so that's why over 50 statement can be so difficult because you're not on the right page for what you want to be looking for. It's not about making babies anymore. It's about companionship, fun and support." (4:50) "So how do you look for someone? Well, number one, when I work with women, I help them get a really clear vision of who they want. I think that's the most important thing because most people are afraid of failing again. " (8:20) "Where you have to start is, by putting foundation pieces inside yourself. First, you want to get your confidence in place that is super huge." (12:25) About Lisa:

Lisa Copeland is a leading, internationally recognized expert and dating coach for women over 50. She is the author of The Winning Dating Formula For Women Over 50 and is a regular contributor to The Huffington Post/50, The Huffington Post Women, The Examiner and Tribune News Services newspapers. Her website, www.FindAQualityMan.comwas named one of the Top 5 Online Dating Services by The Examiner and one of the 10 Best Senior Dating Blogs by DatingAdvice.com. She hosts the weekly radio show, "You Can Find Love After 50," on Going Solo Network Radio.

Lisa has appeared on Huffington Post Live with Dr. Ruth and Katie Couric mentioned Lisa's Huffington Post article about the difficulties alpha females have finding love in her interview on her show with the Millionaire Matchmaker, Patty Stanger.

Married twice, once to her college sweetheart and once on the rebound, Lisa found true love after 50 with a quality man applying all the lessons she now teaches in her book, products and to her coaching clients.

Find out more: Click here.

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click "Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review".

Don't forget to SUBSCRIBE on iTunes and YouTube so you never miss an episode.

Video URL: https://youtu.be/cMNBSwXk-3Y

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview Elite team member and book coach, Anita Henderson. Get the VIP coaching treatment for writing and publishing your book—all the tools you need to organize, plan, and start writing your book in just one day! What You'll Learn in this Episode:

• The Seed, Lead, and Leverage Strategy to build your brand with your book:
  • Plant seeds that lead readers to take the action to help you reach your goal.
• Learn to define what your Brand, Audience, Book, Website, and Goals are.
• Opportunity for a virtual VIP coaching day.
• Create a clear and usable outline to make writing easier.

Quotes: "Oftentimes, new authors or even multiple published authors need a little focus, direction, and clarity. It just takes a day—a day of focus is exactly what you need." (2:24) "Success as a author is bigger than the book!!" (9:00) "Your book will be organized, planned out and partially written all in one day!" (16:22) About Anita:

Anita Henderson is a Book Writing Coach. Known by many as The Author's Midwife, Anita Henderson is the owner of The Write Image, LLC, and creator of the Write Your Life Author Coaching Program. Her work with professionals and entrepreneurs has transformed them into proudly published authors and has resulted in multiple award-winning books, helping her clients grow their media and online visibility, speaker platforms, and industry credibility. She helps authors create compelling prose, weave engaging stories, and explain their processes and insights in a way that serves readers and draws them to want to work more closely with the author. As Anita says, "It's bigger than the book!" Leverage is the key to success.

Want to work with Anita? Click here.

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click "Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review".

Don't forget to SUBSCRIBE on iTunesand YouTube so you never miss an episode.

Video URL: https://youtu.be/Wf2VDM8gXDQ

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview expert Stephen Woessner about how to create a successful podcast that turns a profit.

What You'll Learn in this Episode:

• Building your thought leadership and brand.
• Target your audience and gain listeners by defining your niche.
• Audience building strategies.
• How to find the right guests for your podcast.
• Building a monetization strategy.
• How to repurpose your content to expand your podcast into more content and profit.
• How to approach sponsorships.

Quotes: "So if you're already started your business, but you don't know who your client is, you don't know what your brand is, you need to go back to the drawing table and start with that it's so important to have that identity." (8:30) "You should figure out the monetization strategy before any content is ever created. " (8:55) "Take your stuff, your insights, your brilliance, your expertise, you took the time and share with the audience, and then slicing and dicing it and turning it into much more than just a podcast episode." (13:55) About Stephen:

Stephen Woessner, Host of Onward Nation and CEO of Predictive ROI. Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation -- a top-rated daily podcast for learning how today's top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.

Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, "The Small Business Owner's Handbook to Search Engine Optimization", "Increase Online Sales Through Viral Social Networking", and "Profitable Podcasting."

Find out more at www.predictiveroi.com

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click "Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review".

Don't forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL: https://youtu.be/uYP1AuX3gp0

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview Amazon selling expert Isaac Kuhlman about creating a successful business using Amazon.

What You'll Learn in this Episode:

• Steps to starting an online business
  • Create a business plan.
  • Check out the competition and how those other products are selling.
  • Create a brand concept.
  • Start with something you know and are passionate about.
  • Get to know how Amazon can work for you.
• Tips to grow sales online and lower your investment risks.
• How to control your own distribution.

Quotes: "We were building these companies that were going from zero to a million dollars in a year." (2:58) "It is always a risk, there's never a guarantee in any business that you start... you have to be smart about it; it's still just exactly the same as a regular business plan. The idea is that when you start creating any business, you first have to set it up and plan it out and do some research. " (5:25) "Profit is not just for your pocket" (19:14) About Isaac Kuhlman:

Isaac is a powerhouse Amazon Brand Developer with an astounding 6-year track record. Since 2013, he has developed Amazon brands with an excess of $12 million in sales! He has had his own 7-figure success with his bestselling "Sourcing Profits" course, in which he shares his time-tested expertise in sourcing products from China. Isaac joined forces with Kristy Verity to co-found REAL coaching in 2015, and since has personally coached over 500 Amazon Sellers to achieve profitable new heights in their FBA businesses.

Find out more at www.goteamreal.com

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click "Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review".

Don't forget to SUBSCRIBE on iTunes and YouTube, so you never miss an episode.

Video URL:https://youtu.be/AnDFbnt-P_E

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview expert Samantha Hartley about increasing your income by changing your sales strategy. Learn how to value your services and exchange them for the money that they are worth.

What You'll Learn in this Episode:

• Learn how to prioritize your work, and what you need to do to take care of the talent in the business, which is you so that you get the best work.
• How to build a profitable and joyful consulting business.
• Get Clients:
  • Keep in mind what your network is and stay connected with your employer.
  • Market not to your friends and family, but through them.
  • Create a network and get your language out there.
• How to know what to charge for your services: Ask questions to determine the value of your service.
  • What's the problem?
  • How much is that problem costing you?
  • What would you be able to do if this problem was solved?
  • What would the value of that be?
  • What's the transformation that you're looking for?
• Set up relationships with the companies you work for so that you're working toward transformation. When you work with your clients to set up these transformational plans, you have a very different relationship with them. You're a partner in the transformation to company and you're talking in transformational numbers.
• Learn how to channel your inner divine.
• Make sure you are paying yourself what your service is worth.
• Have the confidence to make a bold promise, and then put a bold price on it! After you might have that yikes moment, but that yikes is you expanding to meet the challenge. You can do it; you can believe in yourself.
• There is nothing more appealing to clients than confidence.

About Samantha:

Before she started Enlightened Marketing where she helps women consultants double their businesses, she worked in international marketing for The Coca-Cola Company in Russia and later led Strategic Channel Marketing for Asia from Coke headquarters in Atlanta, GA.

When she's not working, she's in deep spiritual discussions with her husband and their friends or enjoying the beaches and trails with her dogs.

Samantha graduated from Sarah Lawrence College and studied theatre and Russian language in Leningrad and Moscow. She speaks fluent Russian and bad French, Spanish and sign language, and was classically trained in French cuisine and patisserie at the Ritz-Escoffier Ecole de Gastronomie in Paris, France. But she still burns toast and pine nuts.

Learn more: https://enlightenedmarketingmedia.com/em-9xg/ https://enlightenedmarketing.com/

Video URL: https://youtu.be/1u4Akre0v8M

Website: http://EliteOnlinePublishing.com

What You'll Learn in this Episode:

• Learn how to carry hope with you in your life, even in challenging times.
• Discover the power of hope, despair, and forgiveness.
• Learn how to focus on your strengths daily.
• How to reframe your mindset:
  • Think about what you can do.
  • Focus on what is working in your life.
  • Remind yourself that you will survive and continue to smile.
  • Appreciating the little steps that you make.
  • Concentrate on your wins.
  • Remember all of the things you have to be grateful for.
• Hope is that expectation that what can happen is meant to happen if you'll keep that notion of trying and carrying forward.
• Learn how to polish your stone of resilience. Resilience is a practice that each of us can undertake and refine.
• Understand how to overcome despair.

Video URL:https://youtu.be/0EetGq56HRo

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster interview expert Neal Benedict for tips and tricks about sales, marketing, and building high-performance sales organizations. Learn how to get more consistent sales with his unique module.

What You'll Learn in this Episode:

• The importance of building the processes and systems that are embedded into your organization, so that when you do need to go find new salespeople, you're not overly reliant on finding that diamond but, you're more reliant upon finding the right people for your organization that can fit into a structure that you've already built.
• The difference between you and your competition for an example is really the difference between an inch. There's usually not a really wide gap between you and the people competing with you. So, when you talk about differentiation from a standpoint of you versus your competitors, you have to remember that it's a very small margin of differentiation that you go after.
• Sales is a math and numbers game and that's why processes are really important.
• Oftentimes it takes many contacts in order to get a client's trust built in this environment.
• Learn how to make sure you're easy to do business with and that you're there when the client is ultimately ready to make that decision.
• Make sure you have value messaging that your potential customers know the benefits and the value of your company and your services.
• Objections aren't always a negative thing. Particularly, if they're later in the sales cycle objections tend to be a good buying signal because people are thinking through their purchase decision. People buy emotionally and then try to justify it with logic.
• How to overcome objections from potential buyers:
  • The first thing you want to do understand it, not handle it.
  • Remember your value and why you stand apart as the specific person that will help them with their individual needs.
  • Help the client through a process of discovery. Discover what it is that they really need, and know that clients tend not to object to a discovery that they've gone through themselves.
  • Have systems in place, to begin with, because most of the objections can be covered and cleared up before they come up later on.
• Critical to the sales process: Asking a lot of questions and active listening.

About Neal:

Neal helps business owners and sales leaders build high-performance sales organizations. He has a passion for helping small business. He also has significant global experience with an emphasis on Asia and with competence in China. Developing an effective sales team is challenging. Finding a sales manager to lead that team even more so. When the average tenure of an experienced VP of sales is less than 2 years and a surprising number of those sales managers fail to hit their goals, it's clear that most companies need to take a different approach to sales leadership. That's where Neal comes in. Neal and his team are experienced VPs of sales that function as outsourced (fractional) sales leaders. They assess, design and implement the key practices and tools (along with the people) that all sales organizations need in order to run efficiently and produce the best results. Neal helps companies grow quickly, increase profitability and build an effective sales discipline that is core to that company and its clients.

Reach out to Neal at [email protected] or click to learn more about his book, Finding Diamonds: How to Succeed at Hiring and Retaining Salespeople.

Mentioned in this Podcast:

Extra tip for small business owners; use Freshbooks! Freshbooks is a fantastic invoicing and accounting tool created for self-employed pros and small business owners, and it's one of America's Best Small Companies according to Forbes. You can check out thesite + app here Or go to https://www.freshbooks.com/invoice-templates

Leave a Rating & Review:

If you found value from this podcast, please support us by leaving a rating and review on iTunes! Each review is read personally and we would love your feedback! Thank you in advance.

Click here to view the podcast! Click "Listen on Apple Podcasts", then "ratings and reviews" and you will see the button to "write a review".

Don't forget to SUBSCRIBE on iTunesand YouTube, so you never miss an episode.

Video URL: https://youtu.be/eFJRvutTt0A

Website: http://EliteOnlinePublishing.com

Melanie Johnson and Jenn Foster review tips from expert Robert Kiyosaki, during SellerCon 2019, about becoming rich. Learn about cash flow quadrants, taxes, selling toward your audience, and making a passive income.

Best known as the author of Rich Dad Poor Dad-the #1 personal finance book of all time—Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to makes changes in our lives, take control of our financial future, and live the rich life we deserve.

What You'll Learn in this Episode:

• Learn how to create recurring passive income. Even kids can learn these strategies from playing Monopoly. You want to get enough passive income that it takes care of all your regular monthly expenses.
• The Cash Flow quadrants:
  • Top left corner is "E", which is the employee.
  • Underneath "E" you have the "S", which is self-employed. So the left bottom quadrant is self-employed, but what happens is some of those self-employed people feel like they're a business owner, but they're not because all they've really done is create a job for themselves, and that's why they're on the left-hand side of the quadrant.
  • So on the right-hand side, on the top right, we have "B" the business owner.
  • The bottom right is the "I", investor. You want to be on the business owner and investor side because the that is were the reoccurring income is coming in.
• A big difference between those two sides of those quadrants, especially when you're a business owner, and you're an investor, you get a lot more tax breaks. So the tax law is written for capitalism (check out last weeks Podcast for more depth into this concept), so you get a lot of tax breaks because the United States is built towards building businesses.
• Where do you put your money for it to go to work? Where's the first place you want it to go to work? Robert suggests that the best place to put your money is into real estate and rental properties
• If you want to sell something on Amazon, you don't start with what product you want to sell. You actually start with the audience.
• Make sure you're in the best tax bracket!

Melanie Johnson and Jenn Foster review tips from expert John Mackey, during SellerCon 2019, about growing a successful business and aligning your values and passions. Let's take a deeper look into business and capitalism.

John Mackey, co-founder and CEO of Whole Foods Market, has led the natural and organic grocer to a $13 billion Fortune 500 company. With more than 370 stores and 80,000 Team Members in three countries, the company has been named by Fortune magazine as a "Best Company to Work For" for 16 consecutive years and the Number One Most Admired Food and Drug Store Company in the World in 2012.

What You'll Learn in this Episode:

• Even the founder of Whole Foods went ups and downs, to a point where he thought he would lose his whole business. So, never give up even if things seem bad!
• You don't have to reinvent the wheel. When you're speaking on stage, it should be the content from your book, it could even just be the exact layout of your book with the different points, or the first three chapters or whatever it is to get it across. Use your book as a call to action at the end of your talk!
• Pick the product or the platform that you're the most passionate about and that you get the biggest return on investment for and that's what you need to be writing about.
• Everyone should get value through the whole process and grow and feel good about and feel appreciated. Look at your business, and everyone that you touch should be able to feel your culture and get value from it.
• Because of capitalism, we are ending poverty on Earth.
• Come up with your core values, and the societal mission for your company. So, what are the core values? What is your mission for society? Then, that needs to spread out to everything that you do.