In this episode, I define the elusive concept known as the "Dark Side", and show you how to uncover, understand, and ultimately channel your own "Dark Side" to develop elite levels of motivation.

Time Stamps: (1:06) Welcome back to the Elite Motivation Series! (3:12) Getting the "unconscious" on board (8:54) Defining and analyzing the "dark side" (12:32) Jimmy Butler's "dark side" and his mindset on losing (19:27) A deeper dive into the characteristics of the elite (Kobe, Nipsey, Dame) (30:08) THIS is where the true breakthroughs happen (35:24) A competitor's insecurity (51:23) How to use your "dark side" for motivation (57:44) In conclusion...