You've been lied to about the Ego. "Ego is the enemy." "His ego got in the way." "Get rid of your ego."

Wrong.

Your ego isn't a villain — it's a survival system you created as a child. It's your internal brand, the identity you built to stay safe, get approval, avoid shame, and maintain control. The problem? The same strategies that protected you then are sabotaging you now.

In this episode, you'll learn: • What the ego actually is • How and when it was formed • Why it protects you the way it does • How ego strategies create anxiety, procrastination, pressure, and self-criticism • And most importantly, how to retrain your ego so it works for you instead of against you

Ego mastery is the foundation of high performance, emotional strength, discipline, and dominance. And if you want real change...deeper confidence, calmer pressure, stronger results...you need someone who can help you see the blind spots your ego hides from you.

If you're ready to dominate from the inside out, book a free consultation for 1-on-1 coaching: imnotyou.com/coaching

In this episode, Killa Fonte breaks down why you feel stuck....not from lack of talent, but from avoiding the pain required to grow. Learn how to embrace discomfort, use pain to uncover your limiting beliefs, organize your plans, execute with discipline, and reward yourself like a true professional. Dig deep and find the diamonds in your own dirt.

Click here to book a free consultation with Niyi Sobo

When the heat's on, most people panic. They get "happy feet." Just like a quarterback in the pocket — they lose composure, abandon their fundamentals, and start scrambling for survival. That's when mistakes happen. Bad throws. Missed opportunities. Chaos.

In this episode, Niyi breaks down why pressure exposes your lack of systems, how panic hijacks your performance, and what separates calm, dominant leaders from emotional amateurs.

You'll learn how to:

• Recognize when you've got "happy feet" in life or business

• Reconnect to your fundamentals when pressure spikes

• Build the systems and rituals that make you dangerous under stress

• Lead yourself like a pro, even when everything's on the line

If you're tired of reacting, rushing, and losing control — this one's for you. It's time to return to your training and move with poise.

Apply for private coaching: imnotyou.com/consultation

Most people try to build discipline by doing everything at once—and end up burning out. In this episode, I break down a smarter approach: how to build sustainable discipline by mastering one habit at a time and turning it into a pillar of your identity. You'll learn the mechanics that stop people from staying consistent, the mindset shifts you need to make discipline a muscle instead of an on/off switch, and a proven process for building habits that actually stick.

👉 Next step: Book a free consultation by clicking here, and I'll help you create a personalized plan to reach your goals.

Victim mentality isn't just weakness—it's a mindset that keeps even strong people stuck. In this episode, learn the difference between being victimized and living with a victim mentality, and how to root it out if you want real success.

You'll Learn:

• The difference between victimized (event) vs. victim mentality (mindset)
• Signs you're trapped in victim thinking
• How Killas take full responsibility and move with power

Next Steps: Book a free consultation to create a clear plan and start moving toward your goals: imnotyou.com/consultation

Episode Summary In this Bars episode, Niyi Sobo breaks down the line from Motivational Purpose: "Playas don't keep score, they just keep scoring." Most people chase results out of desperation, hoping wins will finally make them feel worthy. But true killas don't play that game. They align their goals with their core mission, focus on mastery of the process, and act from conviction and power. Wins are just the natural byproduct. If you want to keep scoring, this episode will show you how.

Key Takeaways

• Most people obsess over results, acting from anxiety and desperation.

• Results can never complete you—they won't give you worth or value.

• Killers align their goals with their mission and identity.

• Mastery is about process, not results; power comes from conviction, not need.

• Keep scoring by enjoying wins without tying them to your identity.

Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Episode Summary In this Bars episode, Niyi Sobo unpacks a line from Philthy Rich's Searchin: "Listening to the OG's they got the most game!" But not every OG is worth listening to. Niyi breaks down what makes a true OG—someone who leads with mindset, protects the game, has earned their wisdom through scars and experience, and lives as a real example of success. He also exposes the signs of a bad OG: outdated, bitter, tactical without depth. If you're looking for guidance, this episode will help you find the right mentors and avoid the wrong ones.

Key Takeaways

• An OG isn't just older—it's a mentor, guide, and source of wisdom.

• Good OGs are rare; family, fame, or money don't guarantee wisdom.

• A true OG leads with mindset, protects their knowledge, and has earned it through real-life wins and losses.

• A good OG is still learning—they never "retire" from growth.

• Bad OGs are stuck, bitter, and focus only on surface-level tactics.

Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Episode Summary In this Bars episode, Niyi Sobo breaks down a line from Pooh Hefner's track More Than Me" The words aren't just lyrics—they're a blueprint for achievement. Niyi unpacks the wisdom in these three simple phases: focus your attention, create a plan, and stay committed. If you're serious about getting what you want, this is the formula.

Key Takeaways

• Success requires three phases: Focus, Plan, and Persistence.

• Pay attention: Clarify your goal, cut distractions, and learn from those who already have what you want.

• Make a plan: Write it down, stick with it, and hold yourself accountable.

• Stay on it: Don't let fear or emotions derail your consistency.

• Ask yourself the tough questions—about clarity, motivation, and commitment—to know if you're truly locked in.

Next Steps To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Winning comes down to one thing: focus. In this episode, Niyi Sobo breaks down why your point of attention determines your thoughts, your actions, and your results. If your focus is off, your actions will be off. But when you learn to control and discipline your focus—directing it toward your goals, your process, and what's actually in your control—you put yourself in position to win.

Key Takeaways

• Focus is the root driver of results—what you focus on shapes everything.

• Stop wasting energy on problems outside your control.

• Put your attention on your purpose, your plan, and your process.

• Daily discipline of focus is what separates champions from everyone else.

Next Steps: To get coaching and to work with me, Niyi Sobo, go to imnotyou.com/ki and book a free consultation.

Join me for an illuminating conversation with Jim Murphy, performance coach and author of Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life. We explore how to find inner peace, stay poised under pressure, and transform identity—even when the stakes are highest.

In this episode, you'll learn:

• The foundation of Inner Excellence: Why Jim spent five years in Arizona researching how athletes perform under intense pressure—and how that led to his core message that the heart is central to peak performance.

• Subconscious hacking: Jim dissects tools for reframing limiting beliefs and reprogramming your subconscious to support, not sabotage, your success .

• Inner peace meets performance: Learn why elite athletes like PGA Tour players and NFL star A.J. Brown read Inner Excellence to center themselves during high-stress moments.

• Identity transformation: From minor league baseball outfielder to mental-skills coach, Jim shares how he rebuilt his identity, overcame fear of failure, and found meaning beyond scoreboard results.

• Achieving inner peace: Jim emphasizes the power of heart-centered living—grounded in love, courage, and wisdom—as the catalyst for confident clarity.

Click here to learn more about Jim Murphy.