Eliza returns to the pod! She is a digital strategist who comments on the tennis world on the rapidly growing account @Itselizasworld. 
She now also has a YouTube channel called Liza West.
Today, we will get into the ongoing Australian Open, tennis fashion and branding, and the bigger picture of what is happening in the tennis world.
Time stamps
00:00 Intro02:53 Australian Open moments so far10:59 Ostapenko serving burgers16:50 Exciting fresh faces in the draw19:03 Sabalenka heading to the title?23:06 What is Nike doing these days?26:55 Not being able to buy the endorsed outfits30:45 “Full-kit wankers” and rocking your on-court personality36:36 Protecting your brand (IGA and LEGO)43:10 Yonex and other colorful tennis kits50:24 Balls at the AO53:00 Sakkari in Grand Slams55:38 The “glamour” of pro tennis life58:31 Does Adrian Mannarino have a clothing sponsor?1:02:35 The best-looking men’s kit1:05:15 The future of Andy Murray1:12:36 The bothers of Berrettini1:16:40 The Men’s tournament1:27:36 Zverev allegations1:41:55 What is happening in Eliza’s world?1:43:45 The Cancun disaster and the WTA

Eliza Wastcoat, Australian Open Mid-Tournament Rundown

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Eric Lee is the co-founder of the hyped-up string brand Toroline. He used to play D1 college tennis and started the company alongside other strong tennis players to challenge the string market with softer, more colorful string options. They have been on a strong path in 2023/2024 with the success of pro player/content creator Karue Sell and their custom poly hybrid venture called Omakase. In this episode, we talk about their journey, racquet nerding, the string market, and the jungle of options for the consumer.

Eric Lee, co-founder of Toroline Strings

I have been a fan of the AI-driven software Swingvision since I first tried it in 2021. Apple has featured it in its famous Keynote speeches, named it "App of the Day," and given it an Apple design award. Ex-pros Andy Roddick and James Blake have been early investors, and there are also backers like Jason Liu from Strava and Albert Lee from MyFitnessPal.
I was excited to sit down with Swupnil Sahai, the CEO and co-founder, to discuss Swingvision's journey so far and its future.

Podcast with Swingvision CEO, Swupnil Sahai

Luca Berg from the YouTube channel Rackets&Runners joined me on the podcast to talk about gear. His detailed and organized racquet reviews for tennis and pickleball are rapidly growing his fanbase. We had a great conversation about gear and the world beyond.

Rackets and runners with Luca Berg

Nikola Aracic from Intuitive Tennis returns to the podcast to talk about the remaining GOATs (Rafa and Novak), why heavy racquets can be bad for you, why underarm serves are disrespectful and much more.
Time stamps
00:00 Intro00:35 Rafa’s last rumble, Novak’s superpower and the player’s right to  emotions34:05 Bublik and disrespectful and pointless shots like the underarm serve. Highlights culture on TennisTV.58:16 The viewability of tennis, bad angles, shadows, lack of options1:14:00 What is the white racquet? Nikola’s hunt for strings from the 90s and how his racquet preferences affect his game1:32:19 Heavy racquets are not for everyone, but for some. Strings and more…

Nikola Aracic on the GOATs, heavy racquets and underarm serves

My friend and doubles partner, Daniel Rutkowski, who has been on the channel many times, joined me to discuss competitive tennis and the things many players struggle with, such as match tightness, negative self-talk, changing patterns, and dealing with pushers, etc. Daniel was a strong junior player who left tennis for years and now has been back to competitive tennis with success in German league play and several titles on the ITF Masters Tour.
This is a shorter podcast, but we will be back with the longer format next week.

Eliza Wastcoat, Australian Open Mid-Tournament Rundown

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