Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn &amp; Dr. Americus Reed speak with Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, about their marketing strategy for their brands including Häagen-Dazs, Drumstick, and more. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream

Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream