3DownNation reporter Justin Dunk sits down with Edmonton Elks president Victor Cui. He shares innovation strategies, how to drive new sales through the team's guaranteed win ticket promotion, digital content focus and using it to complement live CFL games, TV deal with TSN, adapting on the fly, the importance of being data-first and Chris Jones.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy