Ellas

Rita Bautista is a Honduran American who has a diverse professional life in the industries of non-profit, government relations, and healthcare. Rita is the podcaster of Empowerment & All That and co-founder of Latina Podcasters.

Follow Rita: @ritaebautista

Follow Empowerment & All That @EmpowermentAndAllThat

Follow Latina Podcasters: @LatinaPodcasters

Follow Ellas: @ellasthepodcast

Follow Brenda: @bren_jai

Ellas is a year old! For our anniversary episode, I talk about the 3 BIGGEST lessons that I've learned throughout this beautiful and inspiring journey.

Podcast Transition Song - Enjoying the Loop by Tomas Skyldeberg

SHOW NOTES

Opening up a business it's just having the dream, it's also about having a great team, knowing your abilities and finance.

In today's episode of Ellas, the founder and CEO of Avana Creative, Karina Martínez speaks with Brenda Hernández Jaimes about the motivation, lessons, and journey that she has gone through with her marketing agency.

Avana Creative is a boutique PR & Branding agency based out of Downtown Long Beach that caters to micro and local businesses. Karina opens up about mistakes she made along the way of her first year of operating her business, learning to say no, and managing her time.

She also provides helpful tips for networking and morning routine. With a political science background and marketing skills, Karina also shares her upcoming plans to provide entrepreneurial scholarships and mentorship programs for small businesses.

If you've been thinking of opening your own business or have been struggling to say no, listen to this episode to learn how you can be a better entrepreneur and having the power of your time.

In this episode we talk about…

2:07 - Karina Martínez shares how she wants more Latinas, more queer people, and immigrants to be represented.

3:03 - Karina shares how being a business owner has made her realize the importance of focusing on things she's passionate about

4:40 - A good morning routine will start your day with success, listen to how Karina starts her day

5:59 - If you're not operating at your best, then your business won't operate at your best!

7:22 - As an entrepreneur, your biggest resource is your time. How are you spending it?

8:09 - Karina opens up about struggling to say no due to being so passionate and how she's learning when to say no

12:07 - Find out how Karina's love for people and desire to make the world a better place encouraged her to start Avana Creative

15:12 - Listen to how Karina took the leap of opening Avana Creative and work with small businesses

19:51 - Discover how Karina created and developed Avana Creative

22:30 - Karina talks about how she works with small businesses in Long Beach and helps them move the needle

25:43 - Avana Creative has been operating for a year and Karina shares the biggest wins

28:17 - Do you suffer from imposter syndrome? Karina shares how she deals with it and reminds her that she's great at what she does

30:36 - As a leader, Karina shares what she does to motivate and evolve her team

33:28 - Karina opens up about the mistakes she has learned from operating Avana Creative

36:10 - Do you own your own business or want to open one? Karina and Brenda talk about finances!

43:33 - Karina shares how she was elected president of the American Marketing Association and how she has the opportunity to grow as a leader

46:16 - Find out what AMA provides to different marketers and provides career development

49:14 - Karina shares helpful and encouraging advice to improve your networking skills

52:28 - Find out the services that Avana Creative provides to small business in Long Beach

55:25 - Karina talks about her wonderful experience of speaking at Hispanas Organized for Political Equality

59:50 - Listen to how Karina continues to empower and lead her community

1:01:00 - Karina talks about her upcoming project, Latina Lunes

1:04:17 - Listen to how you can continue to support other Latinas!

1:05:40 - "Smile, keep your head up, and it's going to be okay"

1:07:09 - Follow Karina and Avana Creative

RELEVANT LINKS

Karina Martínez

Avana Creative

American Marketing Association

MS Paint

Fortune 500

Fiverr

Hispanas Organized for Political Equality

WANT MORE?

Follow Karina Martínez on Instagram: @karimmart

Follow Avana Creative on Instagram: @AvanaCreative

Visit Avana Creative's website: Avana Creative

Follow the American Marketing Association on IG: @AMALosAngeles

Visit AMA's website: American Marketing Association

Follow Ellas: @EllasThePodcast

Follow Me: @bren_jai

SHOW NOTES

More Latinas are writing their own diverse stories and acting them to show the different layers that our comunidad has to offer.

In this episode of Ellas, Brenda Hernández Jaimes talks with the talented and hilarious creators of Latinaish TV, Diana Cabuto and Christina Igaraividez about writing, producing and acting their own sketches.

Both Diana and Christina share about suppressing their love for acting and ultimately going after their own dreams.

They also talk about how they met, the creation of Latinaish TV, and collaborating with other Latinas to provide more stories to the world.

We also go deep about the racist and stereotypical aspects that the acting industry suffers and how Latinxs are working to make it better.

Listen to this episode to learn more of their own work with Latinaish and their own amazing individual work that they produce that also uplift our comunidad!

In this episode we talk about…

2:50 - Diana Cabuto shares how she grew up with strong mujeres and her love for acting

4:04 - Christina Igaraividez opens up about suppressing her love for acting, but later was part of Teatro Luna

7:44 - Discover why Christina didn't originally follow her passion for acting and ultimately follow her dreams

11:50 - Diana didn't want to disappoint her family by choosing to be an actress and later being motivated to change her major

15:17 - Do you feel self-conscious about your accent? Listen to how Diana embraced hers and was inspired to write her own stories

18:28 - Find out how Christina and Diana met and started Latinaish TV

27:36 - Diana and Christina talk about the diverse stories that Latinaish TV produce

32:54 - Diana reveals about landing a role in Gentefied and how more Latinos are working in the industry

37:07 - Christina talks about co-creating Talking While Female and Other Dangerous Acts

41:52 - Diana shares about how the acting industry in Hollywood has evolved, but it still suffers from being racist

46:33 - "When you start don't worry about the outcome, just put stuff out there. Don't worry about what people are going to like or if I'm doing it right. You have to experiment and you have to find yourself."

48:18 - Don't stop yourself from learning and just do it!

50:32 - Diana and Christina share their own working dynamic and how they balance their friendship and collaborations

53:00 - Discover the next stories and projects that Latinaish TV will create this year!

55:33 - Diana shares what she envisions for herself in 2020

56:57 - Christina talks about her personal focus for her career

58:08 - Christina deep dives about the pre-production of Talking While Female and Other Dangerous Acts

1:01:39 - Diana shares about being learning and messing up in the early years of her acting career

1:05:32 - Christina opens up about transitioning from having a full-time job to being a freelancer to focus on her acting career

1:10:05 - Diana and Christina talk about the difficulty and finding the balance of separating themselves from their career and being present with their loved ones

1:14:44 - Diana and Christina "time travel" back and share what they would say to themselves

1:20:11 - Contact and collaborate with Latinaish TV!

RELEVANT LINKS

Christina Igaraividez

Diana Cabuto

Latinaish TV

Teatro Luna

Talking While Female and Other Dangerous Acts

Things Eternal

Gentefied

Lina Yvette Chávez

Marvin Lemus

America Ferrera

What's Your L.A. & Trust Within

Gloria Trevi

Alejandra Guzmán

Shit White Girls Say to Latinas

Palmira Muñiz

Jennifer Lopez

Hustlers

Watch Latinaish TV's JLO Vlog: Before I Mastered the Pole

Listen to episode 15 with Jenny Lorenzo

Sofia Vergara

Latino USA

Eugenio Derbez

Eiza González

Salma Hayek

#WeAllGrow

Barry

Adam Driver

WANT MORE?

Follow Latinaish TV on Instagram: @Latinaish.TV

Follow Latinaish TV on Facebook: Latinaish.TV

Follow Latinaish TV on Twitter: @Latinaish.TV

Subscribe to Latinaish TV on Youtube: Latinaish TV

Follow Latinaish TV on Tik Tok: @Latinaish.TV

Follow Diana Cabuto: @DianaCabuto

Follow Christina Igaraividez: @chrixtinai

Follow Ellas: @EllasThePodcast

Follow Me: @bren_jai

SHOW NOTES

Art is important and Suki Lopez is a huge supporter of placing this love and skill to the forefront to the current and future generations of children.

In today's episode, Brenda Hernández Jaimes talks with Cuban American and multi-platform artist, Suki Lopez about her love for the performing arts scene, her role in Sesame Street and her role in Miami Arts Prep.

Suki shares about her artistic childhood, her early struggles of not being considered "Latina enough" and landing the role of Nina in Sesame Street. She also opens up about what it took for her to unplug and have time to herself while touring the country in West Side Story.

We talk about the inspiration that motivates her to open Miami Arts Prep and helping young children discover and develop their artistic talent and craft.

Listen to this episode to learn more about what drives Suki to give and teach young children to follow their artistic path.

In this episode we talk about...

2:19 - Suki Lopez shares her artistic childhood and being surrounded by her supportive family

5:26 - Discover how Suki loved being on stage from a young age and choose to be a performer

7:06 - Listen to how Suki took advantage of the opportunities come her way and how she struggled to admit she's a great actor

9:23 - Suki shares that she wasn't considered "Latina enough" during the beginning of her career

13:57 - West Side Story was Suki's dream Broadway show and she auditioned more than 3 times to get casted

17:48 - Being away from her family was hard for Suki, listen to the early sacrifices she made during the national tour for West Side Story

20:48 - Suki shares how she pulled the rage to give the best performance during West Side Story

22:12 - Discover how Suki realized that she needed to unplug and not let herself to be broken

25:35 - Find out how Suki got the role of Nina in Sesame Street

32:45 - Suki talks about how she's comfortable of being quick to her feet and give the best performance in Sesame Street

36:05 - Listen to Suki's biggest highlights while filming Sesame Street

40:57 - Suki shares how she's honest and who she is while she's in Sesame Street

44:24 - Discover the inspiration and the reason that motivated Suki to open Miami Arts Prep

47:30 - Suki talks about the biggest sacrifices artistic people have to take to follow their dream

50:27 - The art world suffers from a double standard and everyone should follow their dreams

52:45 - Suki hopes that her work in Miami Arts Prep will open the doors for more Latino representation in the arts scene

54:33 - Listen to how Suki's class develop their craft and talent

57:29 - Are you interested in acting? Suki shares a helpful exercise that she does with her class

59:38 - Suki shares future projects that Miami Arts Prep will share in 2020

1:02:57 - Listen to what Suki wants for her daughter and support her in her future career path

1:05:07 - If Suki had the opportunity to time travel she would say this…

1:06:43 - Follow Suki and Miami Arts Prep!

RELEVANT LINKS

Suki Lopez

Nina on Sesame Street

Miami Arts Prep

Maria Verdeja School of the Arts

Miami City Ballet

The Sound of Music

Joseph Gordon Levitt in Sesame Street's 50th Anniversary

Nora Jones in Sesame Street's 50th Anniversary

Carroll Spinney

WANT MORE?

Follow Suki Lopez: @Suki.Lopez

Follow Miami Arts Prep: @MiamiArtsPrep

Visit Miami Arts Prep: Miami Arts Prep

Follow Ellas: @ellasthepodcast

Follow Brenda: @bren_jai

SHOW NOTES

Do you close the doors of opportunity on yourself?

In today's episode of Ellas, I sit down with Venezuelan actress and comedian, Laura Di Lorenzo, about the importance of placing self-confidence and self-love into your craft.

Laura is the co-creator of The Chonga Girls and shares how she found her passion for comedy and co-creating these enigmatic and hilarious chongas at a young age.

We also talk about collaborating with her best friend and co-creator of The Chonga Girls, Mimi Dávila and maintaining a supportive friendship. Laura also reveals the exciting next steps for The Chonga Girls and developing new skills along the way.

She also goes deep about the steps she takes to have self-love and self-confidence and how that helps her comedy. Laura also shares advice to fellow Latinas that might be going through layovers and how to find the light during this hard time.

Listen to the episode to discover when The Chonga Girls will release their short film and Laura's UCB stand up appearance!

In this episode we talk about...

1:58 - Laura Di Lorenzo shares how she discovered her passion for comedy

3:22 - Who and what is a chonga? Listen to find out!

4:50 - Find out how Laura and Mimi Dávila created Chongalicious

9:41 - Listen to how The Chonga Girls took a decade break and made their comeback

12:44 - Laura shares how she balanced Laura's Corner and The Chonga Girls

14:46 - Discover Laura's journey at We Are Mitú and creating Mirta

17:55 - Listen to how being laid off from We Are Mitú was a blessing in disguise for Laura

21:41 - "Focus on yourself and if you're a creative person, then what's the next thing you can do?"

22:33 - Go see Laura's show "Characters Welcome" at UCB

24:37 - Laura opens up about having a supportive creative family and her love for comedy

28:18 - Listen to how Laura is working to be an actress and comedian in Hollywood

31:01 - Are you collaborating with a friend? Laura shares how Mimi and she collaborate and keep their friendship alive

36:20 - Find out the amazing journey of Laura and Mimi writing their movie script

40:47 - Laura reveals what The Chonga Girls movie is about! Listen now!

42:22 - Discover when The Chonga Girls short film will be released!

43:30 - Listen to how The Chonga Girls were awarded the Tecla Award

45:37 - Laura shares what she'll be focusing on in 2020 and advice to creative latinxs

48:18 - If you're a comedian, listen to how Laura develops her craft and grows as a character actress

51:46 - Laura talks about how she needs to stop closing the doors on herself

53:22 - Listen to the small steps that Laura does to push herself to be better

54:28 - Self-confidence and self-love are important ingredients to succeed!

56:12 - Laura gives her younger self vital advice

RELEVANT LINKS

Laura Di Lorenzo

Mimi Dávila

Chongalicious

New World School of the Arts

We Are Mitú

Laura's Corner

Chonga Girls

The Chonga Diaries

TECLA Awards

Sabado Gigante

Anton Chekhov

Fergalicious

Pero Like

Jenny Lorenzo

Listen to my interview with Jenny Lorenzo

Chonga Girls Are Back AGAIN

The Chonga Girls in Pero Like

The Chonga Girls ASMR

Abuelas One-Up About LENT

Uprights Citizens Brigade

Characters Welcome

Shel Silverstein

Falling Up

I Love Lucy

Shirley Temple

Jerry Lewis

Save the Cat

The Comic Hero's Journey

Bossy Pants by Tina Fey

Yes Please by Amy Poehler

Why Not Me? by Mindy Kaling

Andy Kaufman: The Truth, Finally

WANT MORE?

Follow Laura: @lauradi.lorenzo

Follow The Chonga Girls: @TheChongaGirls

See Laura at UCB: Buy Your Tickets!

Watch The Chonga Girls: The Chonga Girls

Follow Ellas: @EllasThePodcast

Follow Brenda: @bren_jai

In today's episode of Ellas, Mexican photographer and filmmaker, Cher Martínez shares with Brenda Hernández Jaimes how she has started her own artistic path and received the support from her family.

Cher talks about discovering her love for photography and developing her own vision and voice through this beautiful medium. She also shares how she has created a safe space and placed women and our Latino community at the forefront of her work such as her photo series, The Future of Filmmaking Captured on Film and documentary, Ganándose la Vida.

We also talk about self-love and living with adult acne. Cher opens up about accepting herself and connecting with other women who live with adult acne through her iconic portrait series, Self Love - which opened the doors for her to speak on The Today Show.

Cher also shares about how she connects with her own creativity through important self-care moments of taking breaks.

Listen to the episode to find out more about Cher's inspiring work that creates important conversations!

In this episode we talk about...

1:15 - Discover how Brenda Hernández Jaimes and Cher Martínez connected

3:23 - Cher shares about living between Santa Barbara and Mexico City and the homesickness she has for Mexico

10:39 - Find out how Cher discovered her love for photography

15:42 - Listen to how Cher's film photography has evolved over the years

19:29 - Cher talks about pursuing a creative path and having a supportive family

23:41 - Do you want to be a photographer? Cher shares how she has developed her vision

27:38 - Cher opens up about her acne and how she created her iconic Self Love series

31:46 - Find out how Cher appeared on the Today Show

35:31 - Cher talks about struggling to find a space in studying filmmaking and how she created her series, The Future of Filmmaking Captured on Film

39:48 - Listen to the collaboration process that Cher had with female filmmakers

43:35 - Discover the pre-production process of Cher's documentary, Ganándose la Vida

50:45 - Find out Cher's upcoming projects and how she's taking a break to create

55:23 - Cher talks about her self-care process so she can recharge to find her voice

59:38 - Your voice matters and remember to embrace yourself

1:03:45 - Follow Cher!

RELEVANT LINKS

Cher Martínez

Self Love

Cher Martínez on the Today Show

Cher on the Today Show

The Future of Filmmaking Captured on Film

Ganádose La Vida

Pierre Van Vuuren

Bianca Vasquez

Society of Women in Space Exploration

Sandra Blow

WANT MORE?

Follow Cher: @CherMartinez

Follow Cher's photography: @cherthismoment

Visit Cher's website: website

Watch Cher's documentary, Ganándose la Vida

Follow Ellas: @EllasThePodcast

Follow Brenda: @bren_jai

In today's episode of Ellas, Sandra Blow talks with Brenda Hernández Jaimes about her vast photography career, overcoming obstacles and fighting for her beliefs through her photos.

As a queer photographer based in Mexico City, Sandra showcases the faces of the current generation of LGBTQ+ such as our queen, Zemmoa.

She also shares about discovering her passion for photography and creating a new path for her career.

Sandra also talks about her inspiring collaborations with Carla Fernández and recent photoshoot with John Waters.

She also shares advice on self-love, trusting the correct people and opens up about domestic violence.

I highly recommend you listen to this episode to know a clear and true view of being a freelance photographer!

In this episode we talk about…

2:09 - Sandra Blow shares how she found herself and fights for her beliefs through her photography

4:41 - Listen to how Sandra discovered her passion for photography

8:17 - Find out how Sandra began working at Grupo Expansión

11:55 - Sandra talks about how her mentor believed in her and pushed her to deliver her best work

16:08 - Discover how Sandra's experience of working in the editorial industry became her photography school

20:27 - Sandra confesses how she was let go of her job on her birthday

24:48 - Listen to Sandra's journey of being a freelance photographer

28:38 - You need to be proactive and look for people that make you feel you belong

32:48 - Sandra shares how she creates a safe and respectful space when photographing her friends and clients

35:34 - Find out how Sandra and Zemmoa became friends and ultimately took Zemmoa's iconic photos for the 41st LGBT+ Pride Parade

42:03 - Sandra talks about photographing her friends and cementing their life through photos

56:14 - Listen to Sandra share her experience of photographing John Waters

1:03:12 - Discover how Sandra collaborated with Carla Fernández for her Spring/Summer 2020 collection

1:12:30 - Sandra opens up about being a victim of domestic violence and leaving the abusive relationship

1:19:45 - Donate to help treat Sandra's dad cancer treatment

1:21:50 - "Love yourself no matter what!"

RELEVANT LINKS

Sandra Blow

Zemmoa

John Waters

Vice Media

Grupo Expansión

Chilango

Travel and Leisure

Life and Style

Universidad Iberoamericana

Contramar

Sony Alpha

Read Zemmo's essay in Rolling Stone

Alan Balthazar

Pepe Romero

Divine

Cine Tonalá

Carla Fernández

Broccoli Magazine

WANT MORE?

Follow Sandra: @div4virtu4l

Follow Sandra's photography: @sandrablowphoto

Follow Sandra's food photography: @blowsonhotfood

Donate to the cancer treatment for Sandra's Dad: Donate

Follow Ellas: @ellasthepodcast

Follow Brenda: @bren_jai

SHOW NOTES

Immigration has and will always be an important topic in the United States and the world.

On today's episode of Ellas, Brenda Hernández Jaimes sits down with Marissa Montes, a proud Latina professor, immigration attorney, and activist to talk about the challenges and process of immigration. Marissa is also the current Co-Director of Loyola Law School, Los Angeles Immigrant Justice Clinic.

To talk about this topic, one has to be well informed and Marissa is the best attorney and mujer for this episode.

Marissa shares how her childhood and early teen years motivated her to help her community through immigration attorney, her years studying at USC, and the rude awakening she received when studying grad school at Loyola University.

She also talks about the challenges she has faced during her professional career, the biggest wins, and ways to combat imposter syndrome.

We go deep about the current immigration climate in the country and Mexico-Guatemala border.

If you're planning on starting your path in immigration law or you work in the industry, then listen to this episode to find out vital tips and advice so you can be the best guide to our comunidad.

In this episode we talk about…

2:34 - Discover the backstory of how Marissa Montes and Brenda Hernández Jaimes connected for Ellas

5:15 - Marissa shares how she's been able to help her Latino community through immigration law

6:13 - Listen to how Marissa's childhood motivated her to study immigration law

9:09 - Find out how Marissa's mentors guided her through her college application

11:43 - Marissa talks about how she was able to find her community while studying at USC

14:13 - Do you want to study law? Marissa shares the obstacles that you will face when choosing this important path

17:40 - If you want to study law, listen to the requirements you need to have

20:40 - "It's what you make it. Like in any career, it's your work ethic and your reputation that's going to follow you more than what grade you got in a class, what top twenty law schools you went to and if you were in law review."

23:24 - Discover how Marissa and her classmates co-founded the Loyola Immigrant Justice Clinic

26:15 - Marissa shares how the clinic had to build trust in the community and the work they're planning to do

28:36 - Listen to the work that Loyola Law students do through the Loyola Immigrant Justice Clinic

31:20 - Marissa talks about the biggest wins during her immigration law career

34:34 - Are you an immigration lawyer or want to help our migrants? Marissa shares advice on what you can do

37:40 - Put your money where your mouth is and donate to Loyola Immigrant Justice Clinic to help law students guide our migrants

39:27 - Marissa speaks about the Mexican-Guatemala border and human smuggling

42:56 - Listen to Marissa share about the work she did while the caravan was at the border

45:48 - Immigration is constantly changing in the US and international law, find out what those are!

48:27 - Marissa shares advice to our Latina listeners who want to be attorneys

51:55 - Listen to how Marissa deals with imposter syndrome and the things she does to push that aside

53:11 - You also need to speak Spanish if you want to be an immigration attorney

55:53 - Are you looking for a mentor in the law industry? Marissa shares vital tips to have a mentor

58:01 - Is networking scary? Listen to Marissa's advice on how to use it for your advantage

59:46 - Marissa shares the work she does at Calgang Database Technical Advisory Committee

1:02:54 - Discover what Marissa will be doing in the Los Angeles City Commission on Civil and Human Rights

1:04:35 - Marissa is often the only women of color in the workspace

1:07:25 - Listen to Marissa's vital and necessary self-care tips

1:10:36 - "I wish that as Latinas or women of color we didn't have to do double the work to show our worth and value. I wish one day, we have that equal footing."

1:12:42 - Marissa shares tips on how to debunk the common myths surrounding immigration

1:15:48 - Are you starting your first year of law school or in your first year of being an attorney? Listen to Marissa's words of advice

1:18:04 - "You're going to make it and you're going to be successful."

1:18:55 - Follow Marissa!

RELEVANT LINKS

Marissa Montes

Loyola Law School

Loyola Immigrant Justice Clinic

USC Gould School of Law

Post Graduate Public Interest Fellowship Program

ITESO - Universidad Jesuita de Guadalajara

California State Assembly

Marissa on Los Angeles Times

Hispanic National Bar Association

Mexican American Bar Association

State of California - Department of Justice

Calgang Database Technical Advisory Committee

Free Application for Federal Student Aid (FAFSA)

USC's Latino Floor

MEChA de USC

USC's La CASA

National Immigration Law Center (NILC)

USC's Immigration Clinic

Niels Fredsmen

The Law School Admission Test (LSAT)

Harvard Law School

Yale Law School

Homeboy Industries

Dolores Mission Church

Father Greg

Latina Lawyers Bar Association

Mayor Eric Garcetti

WANT MORE?

Follow Marissa on Instagram: @helena_marissa

Follow Marissa on LinkedIn: Marissa Montes

Follow Loyola Immigrant Justice Clinic: @loyolaijc

Donate to Loyola's Immigrant Justice Clinic: Donate!

Follow Ellas: @ellasthepodcast

Follow Brenda: @bren_jai

SHOW NOTES

Starting a business is HARD and nothing es de color de rosa.

Founder and CEO of Holy Matcha, Geraldine Ridaura Schumacher talks about all the obstacles, lessons learned and biggest highlights she lived through while opening the first matcha cafe in San Diego.

On today's episode of Ellas, Brenda and Geraldine go deep on the nitty-gritty reality of starting a business and how being resourceful is vital to being an entrepreneur.

Geraldine also shares about growing and learning through feedback. From learning and having a new set of challenges of opening the first and second location of Holy Matcha.

Life is about growing and learning through feedback and through those hiccups Geraldine has become the Queen of Matcha.

Geraldine also opens up about all the challenges she faced when quitting her job and taking the big leap of being an entrepreneur.

We also talk about how Geraldine has been investing her love into her two locations, matcha, food, and service she provides to her customers.

Geraldine speaks about being purpose-driven to providing the best and most healthy option to her customers which also includes Matcha Mornings, a community that unites a driven group of humans powered by authenticity + passion.

Get ready to dig in and surround yourself with pretty pink, delicious matcha and the harsh truth of opening your business with THIS episode!

In this episode we talk about...

2:08 - Geraldine Ridaura Schumacher explains why she's a hustler and fighter

3:41 - Listen to Geraldine talks about her childhood and hardworking family

6:27 - Discover how Geraldine began her entrepreneur journey

12:00 - Find out how Geraldine didn't allow any obstacle stop her from starting her matcha café

16:46 - Geraldine shares how the emotional support she received grounded and made her mature

18:36 - "Transitioning from quitting my job and starting Holy Matcha was terrible."

20:54 - Listen to how people don't expect women to be business owners

24:29 - If opening the first location Holy Matcha was hard, opening the second location brought a new set of challenges

25:49 - It's better to make mistakes and learn from them because you WILL MAKE mistakes

27:34 - Listen to why Geraldine inspires herself

29:02 - Do you want to open your brick and mortar? Then listen to the ups and downs you may experience when starting your business

33:20 - Geraldine isn't trying to take the crown from coffee, she's providing a different option to the caffeine world

35:17 - "I'm not doing this for the money, I'm doing it for the cause"

38:41 - Discover why Geraldine chose North Park and East Village to be the locations for Holy Matcha

43:21 - "At the end of the day it's not about the design, it's not about the Instagram, it's about the love and passion I have for this product and how much I truly believe in it."

45:14 - Geraldine reveals what she was feeling the night before opening her first location

51:26 - Listen to Geraldine share about being featured in Forbes

54:18 - Find out how Holy Matcha contributes a healthy and inclusivity to the wellness industry

57:43 - Geraldine explains why she started Matcha Mornings and providing a space for inspiring Latinas

1:04:40 - Discover the inspiring Latinas who have spoken in Matcha Mornings

1:07:09 - Do you want to open your own wellness business? Geraldine shares important advice!

1:09:35 - Geraldine gets real on how she tries to balance Holy Matcha, her family, friends and time with herself

1:16:45 - "Trust myself."

1:19:05 - Follow Geraldine, Holy Matcha and Matcha Mornings!

RELEVANT LINKS

Holy Matcha

Matcha Mornings

Geraldine Ridaura Schumacher

4 Lessons Latina Founder Geraldine Ridaura Has Learned Since Opening San Diego's First Matcha Cafe

4 Latinas Whose Work Contributes To Making The Wellness Industry More Inclusive

Vivian Nunez

Ashley Nell Tipton

Patty Delgado

Home Goods

IKEA

WANT MORE?

Follow Geraldine on Instagram: @geraldiniiii

Follow Holy Matcha: @holymatchaa

Follow Matcha Mornings: @holy_matchamornings

Visit Holy Matcha's website: Holy Matcha

Follow Ellas: @EllasThePodcast

Follow Me: @bren_jai