<p>Elle Luna rose to internet fame in 2014 after posting her article "The Crossroads of Should & Must" on Medium. After 5 million views, a publishing deal, and a brand new book, Elle discusses what it takes to follow your passion.</p>

Elle Luna rose to internet fame in 2014 after posting her article "The Crossroads of Should & Must" on Medium. After 5 million views, a publishing deal, and a brand new book, Elle discusses what it takes to follow your passion.

<p>Elle Luna rose to internet fame in 2014 after posting her article "The Crossroads of Should &amp; Must" on Medium. After 5 million views, a publishing deal, and a brand new book, Elle discusses what it takes to follow your passion.</p>

Elle Luna: Navigating The Crossroads of Should & Must

Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? 

Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.

So, what’s the difference? 

Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.

Business

Marketing

Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.

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Elle Luna: Navigating The Crossroads of Should & Must

Elle Luna: Navigating The Crossroads of Should & Must