<p>How not to execute a rebrand. </p>
<p>Musk has done some genius work in his time, but his Twitter work is that of a man with nobody telling him what he needs to hear.</p>

How not to execute a rebrand. Musk has done some genius work in his time, but his Twitter work is that of a man with nobody telling him what he needs to hear.

Elon Musk’s X Antics: no matter how good you are, you're not that good

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Elon Musk’s X Antics: no matter how good you are, you're not that good

Elon Musk’s X Antics: no matter how good you are, you're not that good

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