This week, #ELOsoFumarTakes continues to gear up for the upcoming PCA Tradeshow in New Orleans. We've asked William Cooper and Erron Nielsen to return for our #325thTake. We'll explore the "hype" around a Tradeshow release. Why does it matter? When does it matter most to release a cigar? But, I'm really excited to look back at previous cigars that had all the hype. Did they live up to deliver expectations? Let's take a look at some historical data and discuss and debate. Enjoy!!!