In today’s episode of The Revenue Recipe, Kenan Rappuchi, Founder and Chief Growth Officer of Sellerant, gives us a fresh perspective on a dated marketing tactic: blast emailing at scale. While this approach can still work when done correctly, AI-driven mass emails often fall flat and fail to reach the right audience.

Kenan breaks down why poor segmentation is the real issue, how startups and small businesses can market with more precision, and what red flags to look for when choosing so-called “experts” to guide your growth strategy. He also shares a real-world example of what not to do, and the smarter path forward.

If you’re ready to ditch ineffective tactics and start building meaningful connections with your ideal customers, this episode is for you.

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Host: Kenan Rappuchi, Founder & CGO of Sellerant

Time Stamps:

(00:00 - 02:03) Intro

(02:04 - 03:50) Emailing at Scale

(03:51 - 05:40) The Pitfall of AI

(05:41 - 09:10) Guinea Pig Joe

(09:11 - 09:54) Overall Takeaways

(09:55 - 10:16) Closing