Episode 186 of Digital Marketing Radio features 'Email & Automation', chapter 5 from 'Digital Marketing in 2017'. Get your copy of the book over at DigitalMarketingin2017.com.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

As Alita touched on in the previous chapter, alongside understanding precisely who your customers are, you need to try to deliver as personalised an experience as possible to each and every person that interacts with your brand.

But just because you wish to deliver a personalised experience, doesn’t mean that you can’t automate many of your marketing activities.

26) Use IFTTT & Zapier – Andrew McCauley

For Andrew McCauley from AutopilotYourBusiness.com, automation is key for him in 2017.

Andrew says: “With the introduction of all these tools like IFTTT and Zapier, it’s really becoming an amazing playing field – you can automate a lot of the tasks that you do manually now.

“A lot of the tasks you’ve always wanted to do are probably available now through some of those apps. If you’re not automating some of the tasks that you do on a regular basis, I think it’s a really good time to do that now.

Read more in the book - get your copy of 'Digital Marketing in 2017' over at DigitalMarketingin2017.com.