Welcome to another episode of the "EmailLabs Deliverability Academy" podcast! Today we've prepared some really important information for you. Because, after all, our academy won't be locked into a rigid thematic framework. The point is to prepare you best - our listeners to effectively reach your subscribers' inboxes. What's more, you also need to know the ever-changing requirements of providers, both local and global. 

In October, at the M3AAWG, The Messaging, Malware and Mobile Anti-Abuse Working Group conference in New York, we learned that the email giants are tightening their rules for accepting email traffic. 

Google and Yahoo have announced changes to email deliverability that will take effect in February 2024. Are you ready for them? If not yet, don't worry. Today, we'll unravel all the details for you and show you how you can adapt to these new rules. Get ready for a good dose of knowledge!

In today’s lesson, we'll tell you a little more about the eternal battle between transactional and marketing emails, and why in their clashes it's you who has the most influence on the outcome of the confrontation, in other words, why you should separate the sending of transactional and marketing emails.

It is not an art to write and send an email - the art is to do it in such a way that our message reaches the recipient, and what's more, that this recipient is willing to open and read our message.

That's why EmailLabs is coming out to you with a proposal to delve into this world of email, especially the world of email deliverability.

In our deliverability academy, everyone will find something for them.