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Email Delivery and Avoiding Spam Boxes with Scott Cohen from Inbox Army
This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army.
We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google.
Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy.
There's also unsubscribe and reputation plus a lot more.
Connect with Scott:
https://inboxarmy.com/
https://www.linkedin.com/in/scottcohen13/
View this episode on YouTube:
https://youtu.be/QaF9Btj3uzU
View all episodes
By Jon Tromans
5
88 ratings
This week on Not Another Marketing Podcast I'm chatting with Scott Cohen, VP of Strategy and Marketing at Inbox Army.
We're talking email marketing strategies, effective practices for avoiding spam boxes, and the recent email delivery rule changes from Google.
Scott talks about the importance of domain reputation and authentications like SPF, DMARC and DKIM for successful email delivery. He also touches on regulations such as GDPR and CASL that emphasize data protection and privacy.
There's also unsubscribe and reputation plus a lot more.
Connect with Scott:
https://inboxarmy.com/
https://www.linkedin.com/in/scottcohen13/
View this episode on YouTube:
https://youtu.be/QaF9Btj3uzU