The Channel Buzz

Email Done Right

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Hey everyone, it's season 2, episode 8, and I'm excited to chat with email expert, Jay Schweldelson.

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple

industries on how to implement impactful email marketing.  

Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events.  

Schwedelson is a recognized marketer who plays a significant part in sharing thought leadership throughout the industry. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years. 


What did we chat about:

  • What are some hot trends you’re seeing with subject lines right now?
  • Tips for crafting a subject line that will increase open rates.
  • Does personalization matter?
  • What are the most ideal days and frequencies for sending email?
  • Are there any key components for getting an email opened and clicked?
  • What are some major pitfalls to avoid?

    • Follow Jay on LinkedIn

    Try out subjectline.com

    Reserve your spot at the Guru Conference-It's the largest email conference

    Checkout Outcome Media.

    Download The ISV Guide to Grow Your Audience

    Want to learn more about The ISV Society? Email me, [email protected]

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    The Channel BuzzBy Amiee Keenan