Sue discusses the importance of building your own community and relying less on social media platforms, highlighting the challenges of reaching and engaging with audiences on platforms like Facebook, where algorithms can limit visibility and notifications.

Sue stresses the value of collecting contact information, particularly email addresses, to connect with your audience directly, and explains the benefits of email lists and how they provide a more reliable and personal way to engage with your audience. 

KEY TAKEAWAYS

• It's vital to build your own community and collecting contact information from your audience. This allows you to connect with them in a more direct and reliable way, rather than relying solely on social media platforms.
• Email is still a widely used and effective communication channel, and it allows for direct engagement with your audience on a regular basis.
• Relying solely on social media platforms for communication can be risky, as changes in algorithms or platform policies can negatively impact your reach.
• By collecting email addresses from your audience, you can protect your business and maintain direct communication with your subscribers. This allows you to reach them directly with offers, launches, or important updates, even if your social media groups or pages become inactive or inaccessible.

BEST MOMENTS

"The reliance on social media and getting people off those platforms is something quite strategic in your business." 

"These algorithms are not helpful to you and they're controlling the voice." 

"Email will continue to be a used, a long form, used way of connecting with your audience." 

"Imagine being able to say hey to your audience, your direct consumer, but also being able to give them a deeper level of connection."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

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I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.