Sue explores why entrepreneurs often hit a plateau despite setting ambitious 10X goals, arguing that your results don't rise to your goals but instead return to your standard internal comfort zone that governs your income, pricing, and quality of work. 

By identifying the subconscious upper limits that trigger self-sabotage when things go too well, she challenges you to intentionally raise your standards in four key areas—time, delivery, decision-making, and integrity—to shift your professional identity and achieve sustainable growth

KEY TAKEAWAYS

BEST MOMENTS

"You don’t rise to your goals—you return to your standard."

"When you earn more than your current standard, you might lose it again... because your nervous system is protecting what feels familiar."

"You don’t demand a higher level, you become it."

"Instead of asking, 'How do I justify charging more?' you ask, 'What would my business need to look like to be worthy of this standard?'"

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the essential elements that make sales videos irresistible for potential clients. Drawing insights from her analysis of five eight-figure entrepreneurs' sales videos, she identifies 12 key components that enhance connection and trust with the audience. 

Sue examines the importance of being on camera to foster a genuine relationship with viewers and shares her personal experiences and tips for overcoming camera anxiety, as well as the structure and tone necessary for effective sales videos, including how to create a situational hook, establish credibility, and articulate the value of their offerings

KEY TAKEAWAYS

BEST MOMENTS

"I found 12 common elements that make the offer video irresistible to sign up clients."

"People are starting to buy from people that they trust. They're starting to buy from people where they feel a deeper connection." 

"If you want high converting, you'd be better off getting in screen."

"You need to make sure that whichever client you work with, you make them feel seen." 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue shares an incredibly personal reflection on a recent health scare that prompted a deep examination of life’s purpose and the impact of fear on decision-making. 

She centres around the idea that while fear is an inevitable part of life, it doesn't have to dictate our actions or define our potential. Sue explains the importance of recognising and harmonising with our egos, rather than trying to eliminate them

KEY TAKEAWAYS

BEST MOMENTS

"What can I do that will make my life have meaning, have achieved something, have given it purpose, have provided for my family?"

"The truth is, that fear, it will always exist. It's not something you can eliminate, but it doesn't have to rule you."

"The ego isn't real. In a sense, the stories are not true. They're narratives."

"Regulating your nervous system is crucial. Calm creates clarity."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue breaks down the surprisingly simple sales funnel used by eight-figure content creators, challenging the "hot mess" culture of solo entrepreneurship by advocating for a highly systemised approach that moves social media followers away from "rented ground" and into a dedicated brand ecosystem. 

By shifting from vanity metrics to a consistent, value-driven strategy, she explains how founders can stop chasing likes and start building sustainable financial freedom through a streamlined river of content that leads directly to a single, high-converting offer

KEY TAKEAWAYS

BEST MOMENTS

"Building an audience on social media is building it on rented ground."

"It’s fine chasing followers and vanity metrics, but the reality is, it doesn’t pay the bills."

"We need to create a river that flows from this pool of water and from your content down to your offer."

"Who wants to send somebody away to their email box when you’ve got their attention? When they’re interested?"

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence.

KEY TAKEAWAYS

BEST MOMENTS

"The founder's psychology is what limits its growth."

"Action defines results, but your future CEO self... is not fully activated yet."

"Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed."

"Your current identity is just a figment of your imagination; it's all made up. You get to change it."

VALUABLE RESOURCES

Get my Visualisation Meditation

http://sueparker.net/manifestation-visualisation-meditation

I’d love to hear from you, DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses.

She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress

KEY TAKEAWAYS

BEST MOMENTS

"If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker

"We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker

"What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker

"When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠

Instagram: ⁠https://www.instagram.com/iamsueparker/⁠

Website: ⁠https://sueparker.net⁠

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks about the importance of taking a break and prioritising self-care, especially during the summer holiday season. Shediscusses the impact of stress on the body, highlighting the need to replenish essential nutrients like vitamin C and magnesium. 

Sue also explores the concept of resistance to change, emphasising the role of the body in signalling discomfort and the importance of shifting from a scarcity mindset to one of gratitude. Additionally, the episode features a coaching session with a psychiatrist who helps you overcome limiting beliefs through a series of powerful questions. 

KEY TAKEAWAYS

• Entrepreneurs and leaders need to prioritise rest to avoid burnout and maintain optimal performance.
• Stress can deplete vitamin C and magnesium in the body, leading to illness. It is crucial to manage stress levels for overall well-being.
• Downsizing and focusing on gratitude can help shift from a scarcity mindset to an abundance mindset, leading to appreciation for what one has.
• By acknowledging and addressing limiting beliefs through specific coaching questions, individuals can overcome self-doubt and take action towards their goals.
• Taking a break to plan and deliver high-quality content for the next season of the podcast shows a commitment to providing valuable insights and support to listeners.

BEST MOMENTS

"When you are stressed, your body burns through vitamin C and magnesium. So what's happening here? We're more likely to get ill." 

"You don't have an attachment to the stuff, the things you have. You are a custodian of it while you need to use it and while you want to have it." 

"The difference is we tackle one of these and we go into the depths of despair of where it all came from and how we can change this narrative and what's going on there to heal." -

"You're facing up to your fears. You're facing up to everything that you're stacking up against yourself and saying, yeah, in spite of all that, or as well as that, and yes, that's correct, I'm gonna do that."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue studies the concept of the drama triangle, also known as the Bermuda Triangle of disempowerment, and how it keeps individuals stuck in repetitive cycles. The episode explores three key characters within this triangle: the victim, the rescuer, and the persecutor. Through personal anecdotes and examples, Sue discusses how these roles manifest in everyday life and hinder personal growth and fulfilment. 

KEY TAKEAWAYS

• Understanding the roles of the victim, rescuer, and persecutor in the drama triangle can help identify patterns that keep individuals stuck in disempowerment.
• Recognising the importance of setting boundaries is crucial in breaking free from the cycle of being a rescuer and allowing others to overstep personal limits.
• Practicing gratitude and focusing on what one has, rather than what is lacking, can shift the mindset from victimhood to abundance.
• Realising that persecutors often project their own insecurities and challenges onto others can help individuals detach from seeking validation or permission from them.
• Empowering oneself to make decisions based on personal fulfillment and happiness, rather than seeking approval from external sources, is key to breaking free from the Bermuda Triangle of disempowerment.

BEST MOMENTS

"When you're stuck in Groundhog Day and you're not progressing, it can feel like you're stuck in this Bermuda Triangle going round and round."

"You don't need their permission anyway. This is your life."

"We're too busy trying to tell other people how to live a better life, how to earn more money and have more material things and a bigger house and a bigger car and forgetting about happiness, purpose, fulfilment on the journey of creating more freedom."

"You don't need their permission stop taking their advice."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the topic of brain fog - its causes, symptoms, and potential solutions. Drawing from personal experiences and research, she discusses how cognitive impairment can impact daily life and offers practical tips for managing brain fog. From the effects of stress, sleep, and diet to the benefits of exercise and relaxation, the episode provides a holistic approach to improving cognitive function. 

KEY TAKEAWAYS

• Brain fog can be caused by various factors such as hormones, stress, poor sleep, and medication.

• To combat brain fog, it is essential to prioritize getting 8-9 hours of sleep, managing stress levels, and engaging in regular exercise.

• Leisure activities like relaxation and walking in green spaces have been found to help lift brain fog.

• If lifestyle changes do not improve brain fog, seeking medical advice may be necessary to address underlying issues like perimenopause or depressive disorders.

• Holistic health plays a crucial role in high performance and overall fulfillment in life, emphasising the importance of taking care of both physical and mental well-being.

BEST MOMENTS

"I wanted to get to the bottom of what is it that causes brain fog and what can we do about it so that you can manage it and still show up productive and effective."

"I really want you to reflect on you, your situation for brain fog. And this is all just about reducing your stress levels, reducing your alcohol and your caffeine intake, getting good sleep."

"Boosting cognitive function can also be done by volunteering or solving brain puzzles."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks at the secrets of high performance, mindset, and lifestyle, drawing inspiration from the book "Black Box Thinking" by Matthew Syed. She discusses the concept of marginal gains and how making small incremental changes can lead to significant improvements in achieving goals. Through personal anecdotes and examples, the episode explores how implementing marginal gains in various aspects of life, such as health, career, and mindset, can enhance overall well-being and performance. 

KEY TAKEAWAYS

• Focus on making small incremental changes, known as marginal gains, to achieve significant improvements in various aspects of life such as health, mindset, and lifestyle.

• Implementing marginal gains can lead to better overall wellness, improved performance, and a higher quality of life.

• Prioritise taking care of all aspects of your well-being, including physical, mental, and spiritual health, rather than focusing solely on one area.

• Incorporate daily practices that bring joy and happiness, such as mindful appreciation of small moments or activities that bring you joy.

• Utilise simple strategies, like incorporating journaling or gratitude practices into daily routines, to enhance mindset and overall well-being.

BEST MOMENTS

"Nothing will change until you do."

"It's not all or nothing in one area. You don't just focus on one thing to the detriment of everything else."

"Marginal gains will just help you to do it."

"Mindset is everything. Your mindset right now could be saying none of this is going to work."

"Find something every single day that you love, that you enjoy, that makes you happy."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.