Founder Freedom

Sue talks to Chloe Bisson, a successful book publisher and coach, about the process of writing and publishing a book and how it can energise your business plans. Chloe shares her personal journey of overcoming depression and transitioning from a corporate career to starting her own coaching business. She explains how writing a book became a pivotal moment in her career and offers valuable insights on the purpose and promise of a book.

Chloe emphasises the importance of creating a book that serves the reader's needs and provides practical tips for outlining and preparing the content. She also discusses the role of AI in book writing and highlights the significance of marketing throughout the publishing process. 

KEY TAKEAWAYS

• Writing a book can be a powerful tool for establishing credibility and attracting clients.
• The decision to write a book should be driven by purpose and the desire to provide value to readers, rather than solely for financial gain.
• When writing a book, it is important to strike a balance between sharing personal stories and providing valuable content that resonates with the target audience.
• AI can be used as a tool for generating ideas and overcoming writer's block, but it should not be relied upon to write the entire book.
• The process of writing a book involves clarifying the purpose, defining the big promise, outlining the content, and simplifying the publishing process.

BEST MOMENTS

"I started my business being a coach and a mentor because I left the corporate world after going through severe clinical depression." 

"The one thing I get frustrated with, with the coaching mentoring industry, if you will, when it comes to books, is it's like, oh, I'm going to publish my number one bestselling book."

"Your book's not about you, but it must include you. So have your book not about, it's about, it could be perhaps about what you teach, like what does your reader really need?" 

"Writing a book is the same as marketing because you've got to sell the thing at the end of the day and a lot of people don't think about marketing their book until the end." 

VALUABLE RESOURCES

Chloe Bisson - https://www.chloebisson.com/hello

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue is joined by Blake Miner of Flaneur Life to discuss the concept of lifestyle freedom and how to make it a reality. They explore the reasons why a freedom lifestyle is appealing and better for overall wellness, and share their personal journeys and experiences, with Blake transitioning from a medical career to becoming a full-time traveler and entrepreneur, while Sue left her corporate job to pursue entrepreneurship and property investment.

They also delve into the challenges and setbacks that people face when trying to build a freedom lifestyle, including beliefs, societal norms, and financial obligations. The episode also offers practical tips and pathways to achieve financial freedom, such as remote jobs, creating content online, and starting a service-based business. 

KEY TAKEAWAYS

• Belief is a key factor in pursuing a freedom lifestyle. It's important to believe in yourself and your ability to create the life you desire.
• There are three pathways to achieving a freedom lifestyle: remote jobs, creating content online, and starting a service-based business.
• Remote jobs offer more flexibility and can be a gateway to pursuing other entrepreneurial ventures.
• Creating content online, such as blogging or vlogging, can lead to monetisation through affiliate marketing, digital courses, memberships, or coaching.
• Starting a service-based business, such as offering marketing or carpentry services, can provide immediate cash flow and the ability to work remotely.

BEST MOMENTS

"I think a lot of people don't actually stop and think about what that actually means to them or why they would want to pursue this type of lifestyle." 

"I think the easiest path for a lot of people, and as much as we've been talking negatively about jobs, is honestly a remote job." 

"I realised in that moment, like what I did value. And I think that was the beginning of my personal definition of freedom." 

"I love the idea of the service business. I've seen lots of these go really well, Facebook ads, people who do social media marketing."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

Flaneur Life - https://www.flaneurlife.com/about-us/

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue delves into the art and science of goal setting, addressing the common mistakes that hinder our progress. She begins by emphasising the importance of not expecting to achieve goals as our old selves, but rather embracing a new identity that aligns with our desired outcomes.

Sue also highlights the significance of setting specific and clear goals, as well as the importance of focusing on a few goals rather than spreading ourselves too thin. Additionally, the episode explores the power of belief and the need to overcome limiting beliefs that hold us back. 

KEY TAKEAWAYS

• Mistake 1: Expecting to hit your goal as your old self. To achieve your goals, you need to up-level your identity and become the person with the discipline and habits of the person you want to be.
• Mistake 2: Writing down vague goals. It's important to have specific and clear goals that provide focus, motivation, and prioritization.
• Mistake 3: Having too many goals. Scattering your energy and focus across multiple goals can hinder progress. It's better to prioritize and focus on a few goals at a time.
• Mistake 4: Setting goals that are too high. Setting unrealistic goals can lead to frustration and lack of belief. It's important to set achievable goals and have a range or ABC method to allow for flexibility.
• Mistake 5: Not knowing your why. Understanding why you want to achieve a goal is crucial for motivation and fulfillment. Going seven layers deep in questioning your why can help uncover the true meaning behind your goals.

BEST MOMENTS

"You've got to set the right goals, the ones that you're going to actually achieve." 

"Your old self that is not doing those things, that does not have those things, needs to change. Your identity needs to grow." 

"If you try and picture it like this, I think it will just give you that idea of making progress towards it while enjoying, playing in the clouds, metaphorically, to get there." 

"Your beliefs are there in your thoughts. So everything you're thinking forms a belief in your mind."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the ins and outs of making money flipping houses, revealing her top five secrets for successful flips and emphasising the fact that anyone can get involved in this business, regardless of their background or experience.

Sue also highlights the importance of doing thorough market research, securing financing, and understanding the value-adding aspects of a property, as well as when to make the decision between flipping or renting a property 

KEY TAKEAWAYS

• Flipping houses can be a profitable venture, even without a large amount of cash or extensive time commitment.
• It is important to do thorough market research and understand the demand and pricing trends in the area before starting a house flip.
• Financing is a crucial aspect of flipping houses, and it is important to buy below market value and budget for refurbishment costs.
• Location plays a significant role in the success of a house flip, and buying the worst house on the best street can yield higher returns.
• Knowing what adds value to a property, such as bedrooms, bathrooms, and kitchens, is essential for maximising profits in a house flip.

BEST MOMENTS

"You don't have to be a builder. I'm not a builder. You're probably going to say Sue your husband's a builder. Well my husband would argue not!" 

"Even in this market right now, some areas are not declining, believe it or not. But if they are, you can always do a five year forecast and see what the situation is then." 

"The longer that you hold the property, the more it costs you. However, if it doesn't value up or the market is in a downturn, holding onto it and renting out could be an option for you."

"The rule of thumb is the worst house on the best street. I have never failed when I have bought in prestigious roads. We have bought the worst houses on prestigious roads."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares the surprising secret to finding the answer to your next big question in life. Inspired by entrepreneur Pat Wells, who faced overwhelm and uncertainty in his own journey, she encourages listeners to take a step back and create distance from their problems.

By zooming out and gaining a bigger perspective, you can identify what needs to be dropped or put on hold, and lean into what truly matters. 

KEY TAKEAWAYS

• The surprising secret to finding the answer to your next big question in life is to take a week off and create distance between yourself and the problem.
• Work expands to fill the time you give it, so it's important to be mindful of how you allocate your time and avoid overworking.
• When faced with overwhelming decisions and advice from others, it's important to zoom out and see the bigger picture to gain clarity and perspective.
• Identify and drop any distractions or commitments that are taking up your time and energy, allowing you to focus on what truly matters and align with your long-term goals.

BEST MOMENTS

"Work will expand to fill the time you give it." 

"You can't solve a problem in the mind that created it."

"Those other little goals, they're a distraction from what you should be doing." 

"Quitting is a big decision...if it's the right decision, lean into that big picture." 

"When we focus too much on the goal and forget to lean into the process, that's when we get stressed." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue aims to change the listener's perspective on wealth, money, and abundance, by introducing you to a new framework for creating financial freedom and passive income, emphasising the importance of diversifying income streams through careful investing in property

KEY TAKEAWAYS

• Creating passive and recurring income is essential for financial freedom and abundance.
• The traditional model of earning income through a job is not sufficient for long-term financial security.
• Loaning your spare cash to a property investor who knows what they're doing can provide you with sizeable returns
• You can also joint venture with experienced investors, where you can expect around a 50% return on any capital uplift and rental income

BEST MOMENTS

"Money is a scary term...but it's an essential enabler." 

"The problem with most passive income is that there's a period of inertia...you've got to put in all this effort." 

"The mistake most people make is that they constantly take this earned income and just increase their outgoings." 

"The first way to get started is by loaning an investment amount to a property investor...completely risk-free and doesn't take any of your time." - Host

"The second way is by doing a joint venture with an experienced property investor...you get 50% of any capital uplift and rental income." - Host

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the challenge of conflicting goals and the dilemma it presents for lifestyle entrepreneurs, sharing personal experiences and insights gained from research and coaching to help listeners gain clarity on their own conflicting goals.

Whether it's balancing work and family, pursuing a career while being a present parent, or deciding between different business ventures, the episode explores the internal conversation and decision-making process involved. 

KEY TAKEAWAYS

• Conflicting goals are a common challenge for lifestyle entrepreneurs, especially when it comes to balancing work and family responsibilities.
• It is important to prioritise and choose the most important goal that will bring you closer to the life you want to live.
• Sometimes, one goal can feed into another, and pursuing one goal can actually help you achieve another in the long run.
• It is essential to recognise that life is in seasons, and certain goals may take precedence at different times.
• Trusting your intuition and making space and time to evaluate your goals can help you determine which one to focus on and when to pursue others.

BEST MOMENTS

"You just need to pick the most important goal right now."

"The outcome of conflicting goals is not to do both. You can't have it all." 

"Your life is in seasons. She sacrificed that. But now's her time to do her thing." 

"I've got to focus on the property side of things now. That was the outcome to my conflicting goal." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue explores the topic of finding one's purpose, discussing the feeling of being lost and lacking meaning in life, and the importance of understanding one's why.

Sue shares her own experiences of searching for purpose and the mistakes many people make by focusing solely on making money. Inspired by Simon Sinek's book, "Start With Why," Sue delves into the concept of the Golden Circle and how it applies to solopreneurs. She emphasises the significance of values and identity in building a personal brand and finding fulfilment. 

KEY TAKEAWAYS

• Finding your purpose is essential for feeling fulfilled and aligned in your life and business.
• Focusing on what you sell to make money can limit your identity and prevent you from diversifying.
• Your purpose and values should be at the core of your business and guide your decisions and actions.
• Your identity and the identity of your future self play a crucial role in shaping your purpose and vision.
• Journaling and reflecting on what brings you joy, what makes you emotional, and what feels like your biggest values can help uncover your purpose and why you do what you do.

BEST MOMENTS

"The biggest mistake that we make is the focus on what we sell to make money. It gives us no opportunity to diversify. It's hard to brand any old digital course, especially harder if the course itself is actually the wrong packaging." 

"Your identity in the reality that you're in now and the identity you project to the world and the identity of your future self are two very different people. You wanna be an altogether different, more grown, expanded person in the future and you wanna bring that identity to your purpose." 

"Your power is actually in your why because that's going to give you longevity. It's going to give this business that you're creating the why behind it will allow you to create a plethora of different what products and how you do it." 

"The most valuable thing that you can do is to journal out these three questions: What brought me joy today? What made me cry, feel angry or get fired up? What feels like my biggest values today? After a few weeks, you'll start to notice a pattern."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

As the year comes to a close and a new one begins, many people feel the urge to quit what's not working and start fresh. Sue shares insights from Alex Hormozi a keynote speaker about the change curve, how it applies to pursuing our dreams, and explores the periods of optimism and despondency that often occur on the journey towards our goals. 

KEY TAKEAWAYS

• Sue emphasises the importance of not giving up on our dreams, even when faced with challenges and setbacks., sharing stories of successful individuals who faced rejection and failure but persevered to achieve their goals.
• Tune into their intuition and assess whether their dream is truly aligned with their values and desires. 
• Evaluate whether you are sacrificing too much in other areas of their life and if adjustments need to be made.
• Breakthroughs often come after periods of difficulty and challenges. Stay committed to their dreams and remind them that their biggest successes may be just around the corner.

BEST MOMENTS

"There's a period of optimism where we see the benefits of what we're being sold. It's like, OK, something's going to change. This is going to happen. It's going to be good." 

"Nobody joined his either. Nobody believed in him and his message either. But look at where he is now." 

"If other people are doing it, then you can too. You'll be different. You'll come from a different perspective. You'll be you. This is like your USP." 

"Your breakthrough comes right after your toughest times. Your biggest pains. So don't give up on your dream life yet." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares a personal realisation about the importance of prioritising one's own goals and aspirations. She discusses the societal expectation for women to constantly support and care for others, often neglecting their own personal development. Sue also encourages listeners to schedule and communicate their own needs and desires, without seeking permission from others. 

KEY TAKEAWAYS

• Prioritise making time for your own personal development and goals, rather than constantly prioritising the needs of others.
• Communicate your needs: It is important to communicate your needs and schedule to others. Letting them know when you need time for yourself or for specific activities can help set boundaries and ensure that you have dedicated time for your own goals.
• Stop asking for permission: Stop seeking permission from others to pursue your goals. Instead, take ownership of your own aspirations and make them a priority without waiting for validation or approval from others.
• Schedule and commit: Make a firm commitment to yourself and your own growth.

BEST MOMENTS

"There are very few people I find in the world who you can have a true deep connection with who you click instantly with almost as if they're family and you would do absolutely anything to support them."

"No one can ever write that on my gravestone because I battle with it all the time. How much do I give of me and empty and pour my cup out to everyone else to support everybody else versus feeling resentful myself that I didn't have any time to do my self-care, my growth, my development." 

"You are going to schedule it and you are going to communicate it to the rest of the world, that it cannot be moved. It will not be moved. It's on the calendar. You're doing it this week, this time, for this long, for this duration." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected]

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.