Founder Freedom

Sue shares a personal experience of a canceled podcast interview and how she turned it into a positive learning opportunity. Despite facing obstacles and feeling out of control, Sue discusses the importance of asking three key questions: what good can come of this, how can I turn this around, and what next? By reflecting on these questions, Sue emphasises the power of taking control and moving forward, even in challenging situations. 

KEY TAKEAWAYS

• The importance of not giving up when faced with setbacks, such as a canceled interview or low turnout for a webinar, is highlighted through examples like Joe Wicks continuing his boot camps despite no attendees for weeks.
• Encouragement to reflect on experiences and ask what can be learned from them, such as realising when a commitment may not align with your goals or target audience.
• Instead of viewing obstacles as signs to quit, the focus is on using them as opportunities for growth and improvement, such as refining skills, practicing, or reevaluating strategies.
• Sue advocates for continuous self-improvement and proactive steps to enhance skills, refine strategies, and maintain a positive mindset in the face of adversity.

BEST MOMENTS

"If we took every single one of these obstacles as a reason to quit, then nobody would ever do anything." 

"Joe Wicks ran boot camps. He would hand out flyers at the station. Nobody showed up. Nobody showed up for weeks and he still showed up." 

"What good can I make of this? And how can I turn this around?" 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the topic of releasing stress, anger, and frustration through primal therapy techniques. 

Drawing from personal experiences with her children and a recent stressful morning, Sue discusses the potential benefits and drawbacks of releasing emotions through techniques like screaming into a pillow. She highlights the importance of understanding one's emotional intelligence and reactions to avoid escalating negative emotions. 

KEY TAKEAWAYS

Stress, anger, and frustration can be overwhelming emotions, but it's essential to acknowledge and address them in a healthy way.

Primal therapy, such as screaming into a pillow, may provide temporary relief by releasing endorphins, but it may not be effective for deep emotional issues.

Engaging in rage or venting sessions can trigger the sympathetic nervous system, leading to fight or flight responses and potentially escalating negative emotions.

It's crucial to assess how venting anger impacts your emotional state; prolonged venting can exacerbate feelings of anger and frustration.

Seeking support from a trained therapist is recommended for addressing underlying anger issues and developing effective coping strategies for achieving calm.

BEST MOMENTS

"You see when you scream and express anger and frustration and start punching and lashing out you're triggering your sympathetic nervous system." 

"They found in their studies that some people actually became more aggressive by using rage rooms." 

"You've got to speak to a therapist for those sorts of things and maybe you need to deal with some bigger anger issues." 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks to Pamela Wagner, an accomplished entrepreneur and award-winning individual who features on the Forbes Under 30 List, and who shares her journey and insights on reducing stress levels and living a calmer life. Pamela discusses her personal experiences, including overcoming allergies through alternative therapies like biomagnetism and ayahuasca. She emphasises the importance of managing stress, understanding emotions, and finding blessings in challenging situations.

Pamela's message of self-acceptance and empowerment resonates and encourages us all to embrace our uniqueness and strive for success on our own terms. 

KEY TAKEAWAYS

Allow yourself to feel and process your emotions, whether they are negative or positive. Acknowledge them and give yourself time to experience them fully.

Cultivate a sense of gratitude in your life, even during challenging times. Look for the blessings and opportunities in difficult situations.

Remember that you are enough just as you are. Embrace your uniqueness and individuality, and recognise that you have everything you need to succeed.

Utilise techniques like screaming into a pillow, dancing, and reducing sugar intake to manage stress and maintain a healthy balance in your life.

While it's inspiring to learn from others, remember that you are on your unique journey. Focus on being true to yourself and living life on your own terms.

BEST MOMENTS

"I think what I've realised over the past years is that my productivity peaks when I have about five to six hours of focused work time." 

"So if you run a business, it's a business. It's not a charity." 

"Your muscles only grow when you give them a break, right? You also shouldn't work out every day." 

"You're enough as you are, so you already have everything that you need." 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

Hustle Less Live More - https://hustlelesslivemore.com/

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the concept of the motivation myth and looks ats where motivation truly stems from. Drawing insights from Tony Robbins and Mark Manson, Sue explains that motivation doesn't precede action but rather follows it.

By taking that initial step, overcoming resistance, and creating momentum, individuals can cultivate the motivation needed to continue their pursuits. Sue highlights the cyclical nature of motivation and the importance of consistent action to maintain momentum and addresses common challenges like perfectionism and the fear of negative feedback, encouraging listeners to push past these barriers and prioritise taking action!

KEY TAKEAWAYS

• Motivation is not something that comes before taking action; it actually comes as a result of taking action.
• Overcoming inertia and resistance by starting with small actions can lead to building momentum and motivation.
• Consistency is key in maintaining momentum; missing a few days can make it harder to get back on track.
• Perfectionism can hinder progress, as taking imperfect action is necessary to build motivation and momentum.
• Taking action, even when not feeling motivated, can lead to a positive feedback loop of motivation and progress towards goals.

BEST MOMENTS

"If he waited to feel like it, he would never have done anything." 

"This idea of motivation coming first is a complete myth. It starts with action." 

"You don't need to feel good to get going. You need to get going to give yourself a chance of feeling good." 

"The action inspires you even more that you then get the result of motivation." 

"You've got to push through that resistance, that friction to get moving again." 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue meets Emma Sansom from Flamingo Marketing Strategies, and discusses how to build a killer personal brand. Emma shares her journey of starting Flamingo Marketing and the challenges she faced during the pandemic, highlighting the importance of following up and staying grounded.

She provides valuable insights on marketing strategies, emphasising the significance of database management, engaging content, and utilising social media effectively. Emma also delves into the importance of personal branding, encouraging listeners to showcase their authenticity and connect with their audience. 

KEY TAKEAWAYS

• Building a personal brand involves being associated with your business, even if your name is not in the brand.
• Don't be afraid to put yourself out there on social media, as people are more interested in seeing faces and culture.
• Follow-up is crucial in marketing, and adding value in your interactions is key to standing out.
• Confidence in sharing your story and seeking feedback from friends and family can help boost your self-assurance.
• Focus on input and the value you provide rather than getting caught up in likes and metrics on social media.

BEST MOMENTS

"Instead of focusing on the likes, the numbers, the counts, because we do focus on analytics, I focus on input." 

"I think don't be afraid, just know your platforms, just treat LinkedIn with a bit more respect and, you know, especially with the CEOs, MDs, the bigger companies that you're trying to get into, be a bit more strategic." 

"It's about the time that you put into it as well, like you can spend hours coming up with the perfect post, crafting it, getting the perfect image and nothing really happens."

"Entertainment always, always trumps everything, doesn't it?"

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the detrimental effects of negative thinking, victim mindset, and the importance of taking personal responsibility. She highlights how dwelling on negative thoughts can lead to a downward spiral, hindering personal growth and success. By giving voice to negative feelings but not letting them overpower, Sue encourages you to acknowledge challenges while also focusing on gratitude and the resources available for support. 

KEY TAKEAWAYS

Recognise and address negative thoughts that lead to a victim mindset.

Take agency and personal responsibility for your actions and outcomes.

Focus on controlling your reactions and actions to potentially influence others positively.

Consider promoting yourself more and putting yourself out there to achieve your goals.

Shift focus from victim mentality to taking action and making changes to achieve success.

BEST MOMENTS

"When we give that negative thinking voice... it becomes self-professing. We then find more and more things that are against us in the world."

"I feel like the victim. Yeah, give it a voice. But what happens if we give it too big a voice? We go in a downward spiral."

"We're not taking agency. That's such an American term, I think. We're not taking agency. We're not taking personal responsibility."

"I always have to tell my daughter she's of that age where they like to boss each other around... we can't control other people as much as we might like sometimes."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the concept of motivation by exploring Maslow's Hierarchy of Needs and how it can be applied to personal and professional goals. She discusses the five elements of the hierarchy, including physiological needs, safety, belonging, self-esteem, and self-actualisation, providing practical examples and strategies for leveraging these elements to boost intrinsic motivation, emphasising the importance of meeting basic needs, finding belonging and support, boosting self-esteem through recognition, and aligning with one's purpose for self-actualisation. 

KEY TAKEAWAYS

• Maslow's Hierarchy of Needs can be applied to personal motivation, focusing on physiological needs, safety, belonging, self-esteem, and self-actualisation.
• It's vital to meet basic physiological needs, financial security, and create a sense of belonging to boost motivation.
• We need to boost self-esteem through recognition, awards, and achievements to enhance motivation and drive.
• Explore your values, speak your truth, and align with your purpose to find meaning and self-actualisation in your work.

BEST MOMENTS

"I'm back on my quest to figure out how do we mobilise ourselves into action when we're just not doing the work."

"I am meant to help people escape this structure that doesn't work for them."

"I was meant to sit here now helping you and me to leverage Maslow's hierarchy of needs."

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue delves into the topic of building confidence and self-esteem, particularly during midlife when doubts and insecurities may arise. She explores the concept of confidence as a muscle that can be developed through mindset shifts and practical actions. Sue emphasises the importance of stepping boldly into new challenges, taking big and bold actions to build competence and, in turn, confidence. 

KEY TAKEAWAYS

• Building confidence is essential for showing up boldly in various aspects of life, especially during midlife when confidence may dip due to various factors like new challenges and reflections on past decisions.
• Confidence is not a fixed characteristic but a muscle that can be developed through consistent effort and stepping out of one's comfort zone.
• The confidence-competence loop emphasizes that becoming more competent leads to increased confidence, highlighting the importance of taking action and learning from failures.
• To build confidence, one should focus on doing big or bold actions, such as challenging oneself to connect with new people, creating impactful content, or signing up for new experiences.
• Embracing a mindset shift towards focusing on the future rather than dwelling on past failures can significantly impact one's confidence and ability to achieve goals.

BEST MOMENTS

"I feel like in our midlife, we have a dip in confidence... we have got to break away that shell that's keeping all of that potential inside of you." 

"Feeling confident is the reason I'm not consistent on social media... it's slowing you down, keeping you playing small." 

"If you fail fast, Run like a cheetah. What have you done? You've saved yourself time and effort that you'd have procrastinated and perfected something that wasn't going to work for weeks." 

"For every level, there's a new devil. But every time you hear that voice that says, I just don't have the confidence to do this today. Turn over the next chapter in your book." 

VALUABLE RESOURCES

I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend.

DM / follow me:

Linkedin: https://www.linkedin.com/in/sue-parker-msc/

Instagram: https://www.instagram.com/iamsueparker/

Website: https://sueparker.net

YOUR HOST

Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries.

She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

If You Listen To 1 Podcast This Year About Money Make It This One! 

Sue is joined by financial coach Patti Handy, who shares her expertise on achieving financial confidence and peace of mind, especially for women going through life changes like divorce or widowhood. Patti discusses the importance of understanding and managing money, addressing limiting beliefs around wealth, and the mechanics of investing. She emphasises the significance of setting financial goals, tracking expenses, and being proactive in financial decision-making.

Patti's coaching approach involves a blend of financial guidance and life coaching to empower individuals to take control of their finances. You can connect with Patti through her website for more resources and a complimentary consultation!

KEY TAKEAWAYS

• Patti specialises in helping women achieve financial confidence and peace of mind, especially those who are divorced or widowed.
• Patti stresses the importance of addressing limiting beliefs around money and understanding that money can be a tool for security, freedom, and generosity.
• There are different types of funds like mutual funds, ETFs, and index funds, and the importance of understanding expense ratios and performance is crucial.
• Have regular money dates with your partner to discuss finances openly and comfortably, ensuring both parties are on the same page.

BEST MOMENTS

"I always say that if you can't teach this to a fourth grader, if you can't learn it well enough and comfortable enough to teach it to a fourth grader, you probably shouldn't be investing in it yourself." 

"I don't know everything about everything in the financial world. I just don't. And I am OK with asking the questions when I don't understand something." 

"No one cares more about your money than you do. You need to be okay with saying, I don't know what you just said, say it different."

"I don't like the term free money. But if you look at some of that math, especially if you're like in the 20s, and you're just starting out at a college, oh, my goodness." 

VALUABLE RESOURCES

Patti Handy - https://www.pattihandy.com/

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue addresses the overwhelming feeling many of us experience when bombarded with various responsibilities and notifications. She shares her personal experience of feeling overwhelmed by school-related tasks and messages while trying to balance work and family life. Sue emphasises the importance of building mental resilience to combat overwhelm and continue working towards our goals. She provides three practical tips for dealing with overwhelm, including disconnecting from excessive media sources, organizing tasks in a planner, and completing one task to regain a sense of productivity. 

KEY TAKEAWAYS

• It's important to acknowledge when overwhelm is creeping in from various sources in our lives.
• When feeling overwhelmed, disconnect and put some distance between yourself and the triggers to gain perspective and calm down.
• Utilise a planner to organise tasks, identify urgent items, delegate non-urgent tasks, and ensure you have a clear overview of your commitments.
• Focus on completing one task to check it off your list, which not only helps in being productive but also trains your brain to handle tasks efficiently.
• By implementing strategies like creating distance, prioritizing tasks, and taking action, you can develop mental resilience to combat overwhelm and continue working towards your goals.

BEST MOMENTS

"I reckon we bumble around between a state of I'm on top of things, I'm in control, I knew what my goal is, I know what I should be doing today." 

"I had got the busiest week planned for the podcast. We're planning the rebrand and the launch, so I got calls for that." 

"I can't go into a belly of doom and let this overwhelm completely engulf me every time I just get a few emails from school." 

"Distance. Put yourself some distance and disconnect with it."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.