Founder Freedom

Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us.

Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. 

KEY TAKEAWAYS

• Scarcity brain keeps most people stuck with old habits or things that aren't serving them.
• The scarcity loop consists of three elements: opportunity, unpredictable reward, and easy, repeatable nature.
• To break the scarcity loop, one can remove the opportunity, eliminate or make rewards boring, and disrupt the easy, repeatable nature of the habit.
• Leveraging scarcity brain involves creating more opportunity, generating unpredictable rewards, and making tasks easily repeatable.
• Valuing something requires hard work over a long period of time, leading to a deeper sense of fulfilment and satisfaction.

BEST MOMENTS

"The scarcity loop puts so much pressure on us unnecessarily... I want to talk about how it's causing you to make bad decisions." 

"The problem is when you have too much information, scientists have found that you start to make bad decisions." 

"I'm going to leave you with this thought... I can't help but feel that if you knew, if we all knew that we were going to die next week, we wouldn't spend it scrolling social media today." 

"You can leverage scarcity loop by starting to look at how you can insert those three elements into one of the tasks that you know you need to do, systemise it." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.net

Follow me on Instagram @Iamsueparker

Linked in https://www.linkedin.com/in/sue-parker-msc/

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue delves into the power of getting things done even when lacking motivation, drawing insights from the work of psychologist Steve Linvinson. She discusses the concept of a follow-through infrastructure, emphasising the importance of clear intentions, turning up the heat to create accountability, and removing obstacles that hinder progress.

Sue shares practical strategies such as setting real consequences, dissecting tasks to focus on manageable parts, and enlisting an accountability buddy to maintain momentum. Through anecdotes and personal reflections, she encourages you to take action, make public declarations, and embrace the mindset of cheetahs who always run as fast as they can

KEY TAKEAWAYS

• Creating a system to ensure tasks are completed, including setting clear intentions, turning up the heat, and having accountability measures in place.
• By identifying and eliminating the aspects of tasks that cause resistance or procrastination, individuals can streamline their workflow.
• Having someone to hold you accountable and apply pressure can significantly increase productivity and ensure tasks are completed.
• Making public declarations about goals or tasks can increase motivation and provide external pressure to follow through.

BEST MOMENTS

"Friends, buckle up because we are delving into the power to get things done even when you don't feel like it, which is possibly 80% of the time, let's be honest." 

"Cheetahs always run as fast as they can despite the odds." 

"When you're an entrepreneur, we have the freedom to walk away, to procrastinate, to go in the kitchen and get a biscuit, a cup of tea."

"Sometimes loved ones, they let us off. They let us off the hook. And there's two things going on there."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue looks into the topic of dealing with the fear of uncertainty when pursuing life goals such as leaving a nine-to-five job, starting a business, or moving to a new country. She explores the concept of embracing the journey and finding joy in the process rather than solely focusing on the outcome. Drawing on examples from personal experiences and research, Sue discusses the importance of being present, practicing mindfulness, and attaching meaning and purpose to one's actions. 

KEY TAKEAWAYS

• Instead of fearing uncertainty about the future, focus on being present and enjoying the journey towards your goals.
• Incorporate mindfulness practices such as meditation, being present in the moment, and creating space to help cope with the stress of uncertainty.
• Attach meaning and purpose to your actions and goals to withstand challenges and find fulfilment in the process rather than just the outcome.
• Fall in love with the process of pursuing your goals, whether it's a business idea, a passion project, or a life change, for the sake of doing it and finding joy in the journey.
• Share valuable content and insights with others who may benefit from learning to cope with uncertainty and finding fulfilment in their pursuits.

BEST MOMENTS

"Over the last year or so, I have really been coming across a lot of mindset issues with new entrepreneurs, people in their nine to fives, looking to escape, people wanting to create more freedom."

"We all need to figure this out. If we don't figure that out, we're not gonna achieve anything."

"With meaning, a man can withstand any how."

"What if there's something about your business idea, about escaping the 9-5, that you just want to do for the sake of doing it, for being in the process."

VALUABLE RESOURCES

Visit my website https://sueparker.net

Follow me on Instagram  @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue looks into the concept of self-sabotage and provides four simple ways to overcome it and stop hindering progress towards life goals. She discusses common self-sabotaging behaviours such as imposter syndrome, procrastination, perfectionism, and compulsive spending, attributing them to a comfort zone determined by a "temperature gauge."

Sue also examines the importance of tackling limiting beliefs, practicing self-love, addressing the fear of success or loss, and changing habits to achieve personal growth. 

KEY TAKEAWAYS

• Recognise traits like imposter syndrome, procrastination, perfectionism, bad habits, and compulsive spending as forms of self-sabotage.
• Use questions to reframe limiting beliefs by questioning their truth, absolute certainty, impact on reactions, and envisioning oneself without those beliefs.
• Build mental strength and resilience by fostering self-love, empowering oneself with positive affirmations, and setting boundaries to prevent disempowering behaviours.
• Overcome the fear of success by acknowledging and managing how changes in oneself may affect relationships and how others perceive those changes.
• Develop small, easy-to-implement habits aligned with personal values, celebrate small wins, and gradually increase goals to shift out of the comfort zone and combat self-sabotage.

BEST MOMENTS

"It's like the time that I have referrals coming at me for my business and I didn't follow them up."

"Procrastination is a form of self-sabotage."

"When you do the work on you, when you feel better, it rubs off on people around you."

"Most people, according to coaches, the biggest issue they actually have with changing who they are and their behaviours."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue dives into the depths of unleashing untapped potential as an ambitious lifestyle entrepreneurs, and tells you all about the cause and the cure for the reasons why individuals may hold back from showcasing their full capabilities, and how to overcome these barriers. 

KEY TAKEAWAYS

• Unleash Your Potential: Sue emphasises the importance of tapping into your unused energy potential and unleashing all that you have to offer to the world.
• Overcome Fear: Addressing the fear of judgment, failure, or success is crucial in unlocking your potential and taking action towards your goals.
• Shock Your System: Consider stepping out of your comfort zone and doing something you thought you couldn't to kickstart your journey towards unleashing your potential.
• Stoic Approach: Embrace the mindset of "what's the worst that can happen?" and focus on getting back to homeostasis to alleviate fears and doubts.
• Future Self Visualisation: Connect with your future self who embodies confidence, success, and fulfilment to guide your present actions and decisions towards unleashing your potential.

BEST MOMENTS

"We only put outside of us just a small amount. It's like an iceberg, isn't it? That tip of the iceberg that's at the top, that's us. That's the bit we show the world."

"No one wants to be hated do they? But then there's this other fear that's going on here and that is the fear of failure or success which is basically just a fear of change, isn't it?"

"Remember that ultimately, most people are just thinking about themselves they're not watching you they're not hating you loving you not caring it's just they're thinking more about themselves."

"Do something you thought you couldn't today. Maybe that's a live. Maybe that's an Instagram reel. And do something that's a habit. A small habit. I'm gonna start posting today."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue delves into the concept of transitioning from our current self to our ideal future self, encouraging you to align with your vision and take steps towards manifesting your dreams. She focusses on the importance of congruence between our real self and our ideal self, balancing scientific insights with a touch of mysticism, and guiding you on a journey of self-discovery and empowerment. 

KEY TAKEAWAYS

• Visualise the person you want to become and align your actions with that vision.
• Identify areas where your current self and ideal self are misaligned and take steps to bridge the gap.
• Strive to fulfil your talents and potential by aligning your behaviors with your desired identity.
• Cultivate habits and actions that reflect the qualities of your ideal future self to manifest your dreams.
• Even with a busy schedule, dedicate small moments each day to embody the characteristics of your ideal self and move closer to your goals.

BEST MOMENTS

"If you are feeling out of alignment, wondering how the hell did I get here, I guarantee you're going to learn something about yourself today."

"The real self is evolving, completely different from when you were 17 years old, and it's going to be completely different when you're 60."

"Congruence between yourself and your future self is like an identity crisis, and in an extreme case, you might want to seek counselling to bring the two paths together."

"Unpack what that person does and take small actions in that direction. Hopefully, it'll help you become the most confident, best version of your future self."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

This time, Sue shares insights on manifestation, discusses the science behind it, and presents Roxy Nafousi's seven steps to living your best life. Through personal stories and practical tips, Sue encourages listeners to embrace gratitude, overcome obstacles, and trust in the universe to manifest their dream lives. Join Sue on this empowering journey to unlock your manifesting power and create the life you desire.

KEY TAKEAWAYS

Empower Your Dreams: The episode focuses on empowering listeners to manifest their dream lives through the art of manifestation, encouraging them to take charge of their destiny.

Seven Steps to Manifestation: Sue discusses Roxy Nafusi's seven steps to living your best life, emphasising the importance of clarity, overcoming fear and doubt, aligning behaviour, and embracing gratitude.

Visualisation and Science: The importance of visualisation is highlighted, with examples from athletes and studies showing the power of the mind-body connection in achieving goals.

Positive Psychology and High Vibe Emotions: Sue explores the impact of high vibe emotions like peace, gratitude, and enthusiasm on attracting positive outcomes and like-minded individuals.

BEST MOMENTS

"Manifestation is about turning something you desire into physical reality, unleashing your true potential while creating financial freedom and abundance."

"Visualisation is key; athletes like Michael Phelps practice it to achieve success, showing the power of the mind-body connection in achieving goals."

"Gratitude without caveats is essential; embracing gratitude for everything you have without conditions sets a positive foundation for manifesting your dreams."

"High vibe emotions like peace, love, and enthusiasm attract positive energy and like-minded individuals, creating a supportive environment for manifesting your dream life."

"Believe in the power of high vibe emotions to give you control over manifesting your dream life, empowering you to take charge of your destiny and achieve your goals."

VALUABLE RESOURCES

Sign up to learn more about 365 days of manifesting: 

https://sueparker.io/subscribe

Visit my website https://sueparker.io

 

I’m a successful career mum turned entrepreneur and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue addresses the struggle of showing up for life's goals when faced with various challenges, emphasising the importance of acknowledging and compassionately addressing these struggles instead of dismissing them as excuses.

Drawing from advice by Dr. Chatterjee, behaviourist James Clear, and Sahil Bloom, Sue shares mindset shifts and practical steps to manifest consistency and calm in achieving life's goals. She also highlights the significance of morning and evening routines, habit hacking, and focusing on the long-term game plan. 

KEY TAKEAWAYS

• Acknowledge and validate your struggles instead of dismissing them as excuses.
• Shift your perspective to a long-term game plan and focus on the journey rather than immediate results.
• Reduce the number of decisions you need to make throughout the day to minimize stress.
• Create morning and evening routines dedicated to self-care, self-love, and empowerment.
• Trick yourself into getting started on tasks by breaking them down into smaller, manageable steps.

BEST MOMENTS

"The struggles are real. And I have so much of my time when I feel able." 

"The secret is about getting yourself into that state where you're in momentum and the motivation comes."

"You've got to trick yourself into starting and then naturally you get into a rhythm and you keep going." 

"Hold that in your thoughts when you're tricking yourself into getting started even though you're struggling because you are dealing with so much."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue interviews Jo Moorcroft, a successful dog behaviourist and entrepreneur. Jo shares her journey of transitioning from a corporate career to starting her own dog training business. She discusses the challenges she faced, including the impact of COVID-19, and how she overcame them.

Jo also talks about the evolution of her business model and the importance of finding your passion and aligning your business with your values revealing insights into building a successful business, overcoming obstacles, and following your dreams.

KEY TAKEAWAYS

• Building a successful business takes time and effort. Jo's journey shows that it took her several years to replace her salary and see significant revenue growth.
• It's important to pivot and adapt your business model as you gain more knowledge and experience. Jo experimented with different services and programs until she found what worked best for her and her clients.
• Surrounding yourself with a supportive network is crucial. Jo stresses the importance of disconnecting from negative influences, such as social media and news, and finding like-minded individuals who can provide support and guidance.
• Having a clear vision and mapping out the life you want is essential. It's important to know what you want and set goals to achieve it. This helps provide direction and motivation in building your business.
• Passion and drive are key factors in building a successful business. Jo's journey shows that having a genuine passion for what you do and a strong desire to make it work can help overcome challenges and setbacks along the way.

BEST MOMENTS

"I think people have to do a lot of deep work on themselves and go, what is, what's going to be the worst case scenario for them if you stay in the situation you're in now versus what it could be."

"I think if you are genuinely thinking of doing something, find that thing that lights you up. Don't think about the how just yet, just find that thing and follow it and really ask yourself, what do you want to do?" 

"You're a serial idea person. You're not actually following anything through. And the reason you're not following anything through is because you haven't got that passion for it. You're doing it to chase the money." 

VALUABLE RESOURCES

Yes Good Dog - https://yesgooddog.co.uk/jo-dog-behaviourist-and-trainer-coaching/

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue welcomes special guest, Angela Foster, who discusses the concept of biohacking and biosyncing, sharing her personal journey from being a corporate lawyer to experiencing health decline and struggling with mental health issues.

She explains how her own experiences led her to develop the concept of biosyncing, which focuses on syncing with female physiology, bio-individuality, and one's most empowered future self. Angela also delves into the importance of optimising sleep, hormones, insights, and fuel, as well as training the mind and body for high performance. 

KEY TAKEAWAYS

• Biohacking and biosyncing can be effective approaches to improving health and performance.
• Nutrition plays a key role in addressing hormonal issues and metabolic disorders like PCOS.
• Balancing work and personal life is crucial for maintaining optimal health and avoiding burnout.
• Heart rate variability is an important metric to track and optimize for better health and performance.
• Setting intentions and using physical activities like exercise and meditation can help shift mental states and improve overall well-being.

BEST MOMENTS

"I think the important thing here is I'm definitely not shying away from hard work. I think to build a business, we need to be realistic. It takes a lot of dedication and energy." 

"We want to look, when we're looking at dopamine for things that intrinsically motivate us, but when we're looking at recovery"

"We forget that our physiology impacts our psychology, perhaps even more than our psychology impacts our physiology." 

"The moment you put something on paper, you remove, it's like you've taken it out of your head and you've put it somewhere else. And it's almost like you've given yourself permission to let it go." 

ABOUT THE GUEST

Angela Foster is an award winning Nutritionist, Health & Performance Coach, Speaker and Host of the High Performance Health podcast. A former Corporate lawyer turned industry leader in biohacking and health optimisation for women, Angela has been featured in various media including Huff Post, Runners world, The Health Optimisation Summit, BrainTap, The Women’s Biohacking Conference, Livestrong & Natural Health Magazine.

Angela is the creator of BioSyncing®️ a blueprint for ambitious entrepreneurial women to biohack their health so they can 10X how they show up in their business and their family without burning out. Angela’s BioSyncing®️ Blueprint is currently closed. Click here to get on the waitlist.

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.