Founder Freedom

Sue discusses the importance of building your own community and relying less on social media platforms, highlighting the challenges of reaching and engaging with audiences on platforms like Facebook, where algorithms can limit visibility and notifications.

Sue stresses the value of collecting contact information, particularly email addresses, to connect with your audience directly, and explains the benefits of email lists and how they provide a more reliable and personal way to engage with your audience. 

KEY TAKEAWAYS

• It's vital to build your own community and collecting contact information from your audience. This allows you to connect with them in a more direct and reliable way, rather than relying solely on social media platforms.
• Email is still a widely used and effective communication channel, and it allows for direct engagement with your audience on a regular basis.
• Relying solely on social media platforms for communication can be risky, as changes in algorithms or platform policies can negatively impact your reach.
• By collecting email addresses from your audience, you can protect your business and maintain direct communication with your subscribers. This allows you to reach them directly with offers, launches, or important updates, even if your social media groups or pages become inactive or inaccessible.

BEST MOMENTS

"The reliance on social media and getting people off those platforms is something quite strategic in your business." 

"These algorithms are not helpful to you and they're controlling the voice." 

"Email will continue to be a used, a long form, used way of connecting with your audience." 

"Imagine being able to say hey to your audience, your direct consumer, but also being able to give them a deeper level of connection."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue encourages lifestyle entrepreneurs to set big, audacious goals, drawing inspiration from the likes of Walt Disney and other successful individuals. She questions why society often limits dreams and aspirations, using personal examples of being told to be realistic, and stresses the importance of setting goals that truly excite and motivate, rather than settling for mediocre or safe options. 

KEY TAKEAWAYS

• Setting big, audacious goals is important for achieving success. Think beyond mediocrity and aim for goals that excite and motivate them.
• We should question why we have a tendency to limit our own aspirations and encourages listeners to believe in their capabilities.
• Role models like Walt Disney, Jeff Bezos, Marilyn Monroe, and Beyonce serve as examples of what is possible when we set ambitious goals. Their success shows that with determination and belief in oneself, anything is achievable.
• As an entrepreneur, you have the power to determine your own goals and the level of success you want to achieve. Unlike in corporate settings, where promotions and goals may be limited, as an entrepreneur, you have the freedom to set your own standards and push yourself to achieve greatness.

BEST MOMENTS

"Why is it that we have to limit their dreams? Why do we have such a limiting view of them?" 

"But what if from now on we set goals and we mean it just like Walt Disney? Because let's be honest, if he did it, why the hell can't you?" 

"I wanted to be on the board. Yeah, that was my level of ambition. But I'd always, you know, tailor it down because I'm a woman and because, you know, it's never going to happen."

"If your goals aren't big enough, let's up level them. We're going to set Walt Disney level goals today, folks." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue reflects on the challenge of competing with someone who excels at one specific thing while being busy with multiple tasks. Sue shares a case study about a company that shifted their focus to specialise in high-value and complex deliveries, which resulted in increased profits.

She also stresses the importance of discipline in sticking to that one thing and teases the next episode on achieving "monks mode" to minimise distractions.

KEY TAKEAWAYS

• It's important to focus on one thing and do it exceptionally well, rather than spreading oneself too thin.
• We should encourage reflection on whether one is trying to do too much and try to identify the 20% of efforts that yield the most significant returns.
• There is a need for self-discipline in sticking to the chosen focus and avoiding distractions.

BEST MOMENTS

"How can we possibly compete? How can you compete with somebody doing everything?" 

"You're trying to do everything. You're trying to do lots of things when you should really be focusing on one target market, one niche, one product, one service, one thing."

"Everything else is like a distraction and we don't see it at the time. We're getting into things and we don't see how much of a distraction everything else around us is." 

"Without feeling empowered, it doesn't matter if you know the how-to. It doesn't matter if I give you a done for you sales funnel. You ain't gonna promote it, you ain't gonna show everybody, tell everybody, you're gonna believe in it. So it is never gonna happen." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the concept of mental time travel and how it can either hinder or help us in achieving our goals. Drawing from the work of Benjamin Hardy and Daniel Sullivan, the host introduces the idea of "The Gap and The Gain." The Gap refers to the distance between where we currently are and where we want to be, while The Gain focuses on acknowledging and celebrating the progress we have made.

By shifting our mindset to focus on the gain, we can build mental strength and a growth mindset that propels us towards our goals. 

KEY TAKEAWAYS

• Visualising your future self and building a clear picture of where you want to go is important for lifestyle entrepreneurs.
• Mental time travel can either hinder or help us. Focusing on the gap between where we are and where we want to be can be discouraging, while focusing on the gain and acknowledging how far we have come can build mental strength and a growth mindset.
• Daydreaming and using imagination are valuable tools for achieving success. Walt Disney, for example, was likely a daydreamer, which helped him create his vision.
• It is important to be mindful that the future vision or goal is not yet a part of our identity. We should detach ourselves from the outcome and be open to the possibility of something even better than what we initially wanted.

BEST MOMENTS

"You know, you probably already know I am a massive pro on visualising your future self and building that picture of where you wanna go." 

"We can either be focusing on the gap, which is where you want to be and where you are now and the fact that you're not there and there's all these things missing and you've got this in your goals that you're trying to strive for."

"Look at where I am now. Look at everything we've achieved and how we've done it. And feel good about it." 

"You might feel like nothing's changed. You might feel like you haven't changed but I can promise you you are a different person than you were ten years ago and in a good way."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue discusses the challenges of balancing the use of mobile phones as a busy mom and entrepreneur. She explores the guilt associated with constantly checking the phone for social media updates and emails, while also acknowledging the importance of being active on social media for business purposes.

Sue introduces the concept of "monk's mode," a trend aimed at reducing distractions and increasing focus. She shares tips and strategies for entering monk's mode, such as using apps like Headspace and creating a distraction-free work environment. 

KEY TAKEAWAYS

• The concept of "monk's mode" is introduced as a trend to help individuals focus and minimise distractions. Sue suggests using apps like Headspace, One Sec, or Cold Turkey to enter monk's mode and limit phone usage.
• By understanding the why and what of their tasks, individuals can prioritise and focus on the most important tasks.
• Creating a conducive environment is highlighted as a key factor in achieving monk's mode. 
• Rewards help maintain motivation and make the work feel more fulfilling.

BEST MOMENTS

"Now, apparently we check our phones every four minutes on average, as 58 times another study said a day. Wow, that is an addiction, isn't it?" 

"When you start a business or when you're trying to build up your personal brand, you're on social media because you have to be. But it's like a catch-22 because you're often in the middle of other things that you're trying to do." 

"Removing things out of plain sight will really help you. Like take the biscuit tin away from the side in the kitchen, whatever it is that's distracting you." 

"I make sure my environment is such that I have my water glass, I have my laptop open, my gear is set up, my mic is always permanently set up, attached and connected to everything that it needs to be. The light is there. It's all there. I don't need to come and set it up every time." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue  delves into the different ways speakers can monetise their speaking engagements, including selling from the stage, paying for self-promotion, and corporate speaking opportunities.

Sue also discusses the potential for speaking at universities, colleges, and schools to educate and build credibility, emphasising the importance of knowing your audience and having a clear funnel for further engagement beyond the speaking event. 

KEY TAKEAWAYS

• Monetising public speaking by methods including selling from the stage, paying for self-promotion, and corporate speaking engagements. 
• Headline speakers draw in the audience: Names such as Lewis Howes and Mel Robbins, command a significant portion of the event budget and are paid for their keynote speeches.
• One way to monetise public speaking is by selling products or services during the speaking engagement. This could include high-ticket programs, digital courses, or other offerings. 
• Another option for monetising public speaking is by paying for the privilege of speaking at an event. This can be seen as an advertisement or promotional opportunity, allowing the speaker to showcase their expertise and attract new followers or customers.

BEST MOMENTS

"The headline speaker like Lewis Howes, like Mel Robbins, like Gary Vee who command most of the budget." 

"You're not getting paid for the speaking, it's just an opportunity for you to sell your services or products." 

"If you're speaking to like a head of department usually like a head of HR or something, they've got a discretionary amount that they will be able to sign off on without seeking further director approval or even CEO approval."

"If you in your industry are up to date, you can offer an immense amount of value to any program of study at a university, college or school."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue is here to provide Monday motivation, beginning by reflecting on a moment of doubt she had about her progress and commitment to her personal growth experiments, particularly her podcast.

Sue shares her struggle with feeling overwhelmed and questioning if she is meant to take her business to the next level, by asking herself the question of whether she is willing to do whatever it takes to achieve her goals helps put things into perspective. She also discusses the importance of focusing on intrinsic motivators rather than being too attached to external outcomes. 

KEY TAKEAWAYS

• "Will you do whatever it takes?" and examine your commitment and determination to achieve your goals.
• Sue stresses the importance of intrinsic motivators and values, rather than being solely focused on external outcomes and goals.
• Find contentment and fulfilment in the present moment, rather than constantly striving for future achievements.

BEST MOMENTS

"I was struggling with procrastination and a bag full of postnatal hormones, I'm not gonna lie to you."

"What is a truly financially free life worth? What is your dream life worth?" 

"The problem is if you're too attached to that outcome, when you don't achieve it, you are a failure." 

"You have everything you need right now. It's intrinsic, it's within you." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares three non-negotiable principles that have transformed her life and can do the same for you!

She begins by acknowledging the common struggle of starting new habits and resolutions, only to have them fizzle out over time, then reveals her three principles: a 10-minute morning meditation, never skipping a habit twice, and "eating your frog" by tackling the most challenging tasks first. She explains the benefits of each principle, backed by science and expert advice. 

KEY TAKEAWAYS

• Incorporating a 10-minute meditation into your daily routine can lead to increased calmness, resilience, and a stronger connection to your goals.
• Avoid skipping your daily habits or routines more than once. Even if you miss a day, make sure to get back on track as soon as possible.
• Overcoming procrastination can be achieved by tackling the hardest or most dreaded tasks first thing in the morning. This can lead to a sense of accomplishment and productivity.
• Consistency is key. By following these non-negotiable principles consistently, you can transform your life and improve the way you live.

BEST MOMENTS

"You never skip twice. Skip once, never skip twice." 

"Eat your frog. It's a famous book by Brian Tracy." 

"That's eating your frog, showing up on social media, putting something out there on LinkedIn when you're still in your job." 

"If you just live by those rules, 10 minute meditation a day, never skip twice and eat your frog, you'll just massively transform the way you live your life." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

7 Fundamentals to Creating an Irresistible Membership for Recurring Income

Sue explores the topic of creating recurring revenue through memberships. She shares her insights and principles for building successful membership programs, drawing from her own experiences and expensive coaching.

The episode covers various types of memberships, such as subscription boxes and online platforms like Netflix, and emphasises the importance of simplification, gamification, and progress tracking in keeping members engaged. Sue also discusses the value of changing things up, offering different tiers of membership, and fostering a strong community within the membership. 

KEY TAKEAWAYS

• Simplification is key: Memberships that overwhelm or have too much content often lead to cancellations. Keep it simple and focus on providing value that simplifies your members' lives.
• Gamification and progress: Incorporate elements of gamification to keep members engaged and motivated. Show their progress and offer rewards to encourage continued participation.
• Less is more: Avoid overwhelming your members with too much content. Focus on quality over quantity and ensure that they feel they are consuming and benefiting from what you offer.
• Change it up: Keep your membership fresh and exciting by adding new elements, challenges, occasions, or events. This helps prevent boredom and keeps members engaged and motivated.
• Tiers and choice: Consider offering different membership tiers to give members a sense of choice and customisation. This allows them to select the level of access and benefits that best suit their needs and preferences.

BEST MOMENTS

"Because isn't that the ultimate time, location and financial freedom?" 

"Let's just learn the real top principles that work in this session." 

"What problem are you solving? How are you simplifying people's lives or making them progress towards a goal quicker and more easily than they would do on their own?" 

"If I can see the benefit of doing it, I'll stick with you."

"Less is more. Make them feel like they're engaging in it, they're using it, they're making progress, and it's fun." 

VALUABLE RESOURCES

Get the Downloadable Worksheet 7 Keys to an Irresistible Membership

https://sueparker.io/7-keys-to-create-an-irresistible-membership/ 

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue is joined by Meghan Dwyer, a financial planner and host of the podcast "Money Isn't Scary," to discuss why money is such a scary topic for many people, especially women.

She highlights the lack of financial education in schools and the cultural messages that women receive about their ability to handle money. Meghan shares her own experiences and struggles with money, including imposter syndrome and feelings of unworthiness. She also discusses the importance of self-reflection, self-compassion, and aligning financial decisions with personal values. 

KEY TAKEAWAYS

• Money is often seen as a scary topic because it is not taught in schools, leaving many people feeling unprepared to handle it.
• Cultural messages, particularly for women, can contribute to a fear of money and a lack of confidence in managing it.
• Scarcity mindset can limit potential and prevent individuals from investing in themselves or taking risks in their careers or businesses.
• Developing a healthy relationship with money requires self-reflection, awareness of personal values, and working through beliefs and stories about worth and self-deserving.

BEST MOMENTS

"We're not actually taught anything about money… we don't give kids and young adults going out into the real world the right tools to feel comfortable and confident with their money." 

"Women are too emotional and women are not allowed to… they don't have the rational understanding around money to be able to do this, quote unquote, the right way." 

"Scarcity was absolutely holding him back from doing what he wanted to do… it took a lot of convincing somebody… when you're in that mindset, you have no idea how much it's actually holding you back." 

"If we don't feel like we are good enough for ourselves, we're not going to be good enough for anybody else either, because we project that out into the world."

VALUABLE RESOURCES

Money Isn't Scary - https://www.moneyisntscary.com/

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.