Founder Freedom

Sue discusses the concept of financial freedom and how it can be achieved by leveraging one's skills and passions. She shares her own journey of leaving her nine-to-five job to spend more time with her children and explores the mistakes often made when transitioning to self-employment. Sue also offers insights on how to package one's services or products to create more scalability and reduce the dependency on one-to-one work. 

KEY TAKEAWAYS

• The goal of achieving financial freedom is to have more time and freedom to pursue passions and spend time with loved ones.
• To achieve financial freedom, it is important to package what you do in a way that allows for scalability and leverage, such as group coaching or appointing coaches and mentors.
• Consider exploring other types of investments, such as property investment, to create passive income streams that can take the pressure off your main source of income.
• Networking and connecting with like-minded individuals who have achieved or are on the same journey towards financial freedom can greatly accelerate progress and provide valuable insights and support.

BEST MOMENTS

"That level of financial freedom, it just gives you that edge to be able to do what you want." 

"Learning to package what you do in a way that gives you financial freedom… You don't have to deliver every single element." 

"I've realised that the property side of things is one of the goals that is going to help us with financial freedom and give me the freedom to do my passion project without the pressure of earning money." 

"Networking is really important… Having that connection, starting to network and talk to other people about what they've achieved, how they're doing it, is a massive accelerator on our progress."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected]

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled. I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares a personal story about feeling overwhelmed and the challenges of balancing multiple responsibilities as an entrepreneur. She recounts a frustrating morning where even the simple task of making coffee seemed to go wrong, adding to her stress. 

Sue also discusses the concept of hustle culture and the importance of rest and recharge for productivity and mental health, stressing the need for clarity on goals and avoiding distractions that can derail progress. 

KEY TAKEAWAYS

• Rest and recharge are essential for productivity and mental health. Taking time off from work and completely disconnecting can lead to better focus and creativity.
• Avoid getting overwhelmed by distractions and shiny objects. Stay focused on your major goals and prioritize tasks that align with them.
• Clarify your three major goals in life and identify the one task that, if achieved, will make the biggest difference in your life.
• Avoid merging work and personal life. Create boundaries and detach from work during rest time to improve effectiveness and productivity.

BEST MOMENTS

"Rest, reflection, time out, complete disconnect from work, vital for effectiveness, mental and physical health, not to mention your stamina in entrepreneurial pursuits."

"Sometimes those distractions take away from our main goals, the clarity on what our goals are because you start to drift into other directions." 

"What is the one right task that will make everything faster, everything easier, everything better?" 

"It's knowing which ones apply to your goals and which ones are simply providing noise and filling up space."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue explores the challenges of staying focused and achieving deep flow work amidst distractions, focussing particularly upon the concept of flow state, where one becomes completely immersed and engrossed in a task, and how it can lead to increased productivity and enjoyment. 

KEY TAKEAWAYS

• Flow state is a state of deep focus and immersion in a task where distractions are minimised.
• Flow state can be achieved by engaging in activities that are challenging but not too difficult, and that provide a sense of novelty and curiosity.
• Flow state is enhanced by pleasure and dopamine hits, which can be achieved through gamification and finding intrinsic motivation.
• Autonomy and pursuing one's purpose are important factors in achieving flow state.

BEST MOMENTS

"Getting into flow state allows you the release of your self-consciousness, the self-consciousness that says, I've got a problem here or I can't do this." 

"Flow state is enhanced by pleasure. The more we experience the pleasure, the more we desire doing it." 

"Curiosity sends you down a path that before you know it you've just binged two hours of content. You've gone into flow state because of curiosity." 

"I believe that if we can just focus a little bit more on our purpose, on that mastery we're trying to build, on our curiosity, and maybe we can delve into that intrinsic motivation and get into our flow state even more."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

 I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Join me as we answer the question: 'Can you turn your passion into a profitable business?' Using a proven model we explore some examples. And whether passion is necessary for business success and I share a clear model to determine if a passion can be monetised.

Using examples of sand art and a personal trainer specialising in fitness for women's cycles, Sue explains the importance of finding the overlap between passion, skills, and market demand. Using a Venn diagram model we explore whether you can turn your passion into a profitable business. 

KEY TAKEAWAYS

Passion alone is not enough to create a profitable lifestyle business. While it is important to have a passion for the work you do, it is equally important to consider other factors such as skills and market demand.

The key to creating a profitable lifestyle business is finding the overlap between your passion, skills, and market demand. This can be visualized using a Venn diagram, where the middle represents the ideal niche for your business.

Market demand plays a crucial role in determining the profitability of your business. It is important to research and understand if there is a market for your passion and how you can cater to that market.

If there is limited market demand for your passion, it doesn't mean you have to give up on it completely. You can explore alternative approaches, such as selling related products or services, teaching others, or finding passive income streams to support your passion.

BEST MOMENTS

"I've definitely battled with do I need to be passionate about my business do I need to be passionate about the work I do and feel purpose and meaning to it in order to make it grow and make a success of it and be profitable." 

"Is it possible to take any passion, no matter how obscure it might seem, and turn that into a profitable online business?" 

"Passion, like all the things that you do."

"So there's a limited buyer market. We've got passion, we've got skills, but the market demand is really low."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

[email protected]

 I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

I had the privilege of sitting down with my best friend Vicky, and delving deep into her remarkable journey of leaving her cozy life in the UK to embark on a new adventure in France. Where she shared her initial fears and doubts about the move, along with the overwhelming sense of loneliness and isolation she experienced in a foreign land. The bureaucratic hurdles in France didn't make things easier either.

KEY TAKEAWAYS

• Don't let fear hold you back: Despite feeling scared and uncertain, Victoria took the leap and moved to France. She encourages others to push past their fears and pursue their dreams.
• Seek support and ask for help: Victoria initially struggled with asking for help and felt like a failure for not understanding the bureaucracy. However, she learned the importance of reaching out for assistance and found that people were willing to offer support.
• Embrace change and adapt: Moving to a new country and starting a business brought many challenges for Victoria. However, she learned to adapt and make the most of her situation, even during the pandemic. She reframed her mindset and found ways to appreciate her new life.
• Value relationships and community: Throughout her journey, Victoria realised the importance of family, friends, and building a supportive community. She found comfort and strength in connecting with others, both in France and back in the UK.
• Live life to the fullest: Victoria's ultimate message is to seize opportunities and make the most of life. She encourages others to pursue their dreams, no matter how big or small, and to avoid regrets by taking action and enjoying every moment.

BEST MOMENTS
"I think it was ever going to happen… I just thought this is something he's got this idea in his head… it'll run its course… but it didn't."
"I think it's just the experience… life's too short… grab it if you can do it… just do it because I've… spoken to friends, family… that have wished they'd done something… and regret it."
"I'm the biggest wimp… if I can do it, anybody can… if there is a little dream… just do it because you don't want to get to that stage where you… regret it."
"It's not altogether happy… there are so many life lessons… she talks about her regret, her fears… but also about how COVID… helped her to flip that into being courageous and positive about making the most of her life's opportunities."
"You've got to somehow figure it out for yourself… it's just taking that leap of faith to go… I'm not perfect… I just don't know because this is completely alien to me."

VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker
[email protected]

ABOUT THE HOST
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

Sue shares her summer read, "Be Your Future Self Now" by Dr. Benjamin Hardy, and delves into the concept of psychology and mindset work, exploring the idea that our future plays a significant role in shaping who we are today. She discusses the importance of reflecting on our past growth and achievements, as well as the need to connect with our future selves in order to set and achieve meaningful goals. 

KEY TAKEAWAYS

• Failing as your future self is better than succeeding when you are your current self.
• Reflect on your past growth and accomplishments to gain perspective and motivation for future goals.
• Connect with your future self by setting clear goals and visualizing the person you want to become.
• Prioritize your goals and focus on the ones that will have the biggest impact on your future self.
• Embrace imperfect work and consistently put it out into the world to gain feedback and make progress towards your goals.

BEST MOMENTS

"Failing as your future self is better than succeeding when you are your current self."

"The person you are now in 10 years time will have evolved, grown, learned from new experiences, have different values, different viewpoints."

"What one goal that if I achieved it would make everything else so much easier."

"It's better to have tried and lost than never to have tried at all."

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.net

 I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

In this episode of the Lifestyle Entrepreneur Show, host Sue Parker interviews Felicity Lee and Daniel Coleman, who live in an off-grid house in France. They discuss the concept of off-grid living and why it is worth considering.

They also talk about the misconceptions surrounding off-grid living and provide insights into the practical aspects of generating power, collecting water, and maintaining a comfortable living environment. Additionally, they discuss their upcoming off-grid living course, which aims to empower individuals to create their own self-sufficient lifestyle.

KEY TAKEAWAYS

Off-grid living is about creating autonomy and freedom, rather than completely isolating oneself from society.

Living off-grid allows individuals to have more control over their energy consumption and reduce their reliance on traditional energy companies.

France is a favorable location for off-grid living due to its liberal regulations on materials and the availability of affordable land.

Off-grid living does not mean sacrificing modern comforts. With proper research and planning, it is possible to have running water, hot water, and electricity through solar panels.

BEST MOMENTS

"We want to live autonomously but sort of cherry pick our favorite parts of society."

"If you want water hot on tap 365 days a year, it's an expensive system that you can't maintain yourself."

"We feel like we're losing all this stuff, but actually, it's liberating."

"We have no technical background in building or any of these systems whatsoever, yet now people are coming to us for guidance on how to create these same systems."

"We want to show that it's achievable and give people a taste of what that looks like."

VALUABLE RESOURCES

Off Grid workshop course mentioned: 

https://lesvignesbasses.org/off-grid-workshop/ 

Felicity Lee Insta https://www.instagram.com/kungfuflee/

Follow me on Instagram or TikTok @Iamsueparker

[email protected] 

In this episode, host Sue Parker shares her idyllic experience in the southwest region of France and encourages listeners to appreciate the beauty around them. She then delves into the topic of why people may not be buying your offer as a lifestyle entrepreneur. Sue discusses the importance of sales and marketing, even if it may feel uncomfortable or icky. She highlights the strategies used by successful entrepreneurs like Amy Porterfield and Jenna Kutcher, emphasising the need to build awareness of the problem, solutions, and trust with potential customers. Sue concludes by urging listeners to implement these strategies in their own businesses to serve and transform lives.

KEY TAKEAWAYS

• Sales and marketing are necessary processes for lifestyle entrepreneurs to deliver their services and transform lives. It's important to view them as a positive way to serve and add value to others.
• Building no like and trust is crucial in the sales process. Offering Q&A calls or social media messaging to engage with potential clients can help establish a personal connection and build trust.
• Educating your target audience about the awareness of their problems and potential solutions is essential. Many people may not even realise they have a problem or that your offer can provide a solution. It's important to guide them through the stages of awareness.
• Nurturing your email list is valuable, even if only a small percentage of subscribers are ready to buy. Continuously providing information, updates, and success stories can keep potential clients engaged and interested in your offers for future dates or opportunities.
• It's crucial to overcome any discomfort or ickiness associated with sales and marketing. Recognise that by selling your offer, you are ultimately helping more people and transforming more lives. Embrace the process and find ways to reframe sales and marketing in a positive light.

BEST MOMENTS
"Life is happening for us, not to us."
"If you don't sell your offer, you're not helping anybody."
"Let's normalise sales and marketing as a necessary process to deliver our service and transform lives."
"25% of buyers are not ready to buy, so nurturing and informing them is crucial."
"People need to go through the phases of awareness of the problem, solutions, and trust before making a purchase."

VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker

ABOUT THE HOST
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

CONTACT DETAILS
[email protected] 

In this episode, Sue reflects on the challenges faced by lifestyle entrepreneurs, particularly mumpreneurs, during the school holidays. Discusses the struggle of balancing multiple goals and the constant pressure to hustle and do more. Introduces a powerful model for success, emphasising the importance of focusing on one goal that will make everything else easier. Encouraging listeners to reflect on their own goals and prioritise the one that will have the biggest impact. Exploring the concept of taking consistent steps in one direction, rather than spreading oneself too thin. Concludes by urging listeners to consider what actions they can take today that their future selves will be grateful for. Overall, this episode offers valuable insights and practical advice for achieving goals and building a dream life.

KEY TAKEAWAYS

• Focus on one goal: The transcript emphasises the importance of choosing one goal that, if achieved, would make everything else easier. By narrowing your focus and avoiding distractions, you can make significant progress towards your desired outcome.
• Avoid spreading yourself too thin: Trying to pursue multiple goals simultaneously can lead to little to no progress. Instead, concentrate your efforts on one direction and take consistent steps towards that goal. This approach allows for greater focus and increases the likelihood of success.
• Consider long-term impact: Rather than seeking immediate results, think about what actions your future self will be grateful for. Start implementing habits and practices today that will compound over time and benefit you in the future.
• Reflect on your current path: Take time to evaluate whether the path you're on aligns with your desired dream life. If necessary, make adjustments and course corrections to ensure you're heading in the right direction.
• Share and seek support: Sharing the podcast episode with someone you love can help grow the podcast and provide valuable resources for others. Additionally, reaching out to the host or seeking a coach can provide guidance and support on your journey towards achieving your goals.

BEST MOMENTS
"Life isn't about waiting for the storm to pass, it's about learning to dance in the rain."
"If you have more than three goals, then you have none."
"If we take 20 steps in 20 different directions, then we make little to no progress."
"What one goal, one goal that if you were to achieve it would make everything easier?"
"What is the one thing that you can do today, every day, that your future self will thank you for?"

VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker

ABOUT THE HOST
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

CONTACT DETAILS
[email protected] 

We can all go down the rabbit warren of seeing what others are doing and experiencing  imposter syndrome, wondering if we are doing the right thing as entrepreneurs but it doesn’t have to be like that, you can rewire your brain and in this episode, Sue is talking with Paul Sheppard, The Mindset Coach about all aspects of  imposter syndrome, his ABC method to overcome it and explains why imposter syndrome is and exciting  element for any entrepreneur

KEY TAKEAWAYS

• As an entrepreneur you are putting yourself out there and imposter syndrome can help you to see the things you are doing well
• The challenge is what helps you change course and redefine what you are doing
• Invest in your mind and strengthen it, beyond ego means you can truly understand who you are
• Creating a measuring stick of your past through to where you are today means you have a sense of what you are capable of
• We shine the brightest in our most challenging moments
• The ABC method is a way of interrupting your current program and upgrading yourself
• You need to just accept the feelings and do the breath work that triggers the parasympathetic system
• When you calm down your system you have a choice about how you respond and how you feel about it
• When you are truly present there is no need to chase any sort of feeling, it is just as it is right now

BEST MOMENTS

‘Imposter syndrome is a really exciting thing, it’s a gift  

‘Anxiety is pointing that you should change course, imposter syndrome embrace it and change course

‘A lot happens when you just begin to breath slow and low’

RESOURCES FOR THIS EPISODE

https://mindsetchangeuk.com/

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.io

Be part of my community https://sue.team/

Follow me on Instagram or TikTok @Iamsueparker

ABOUT THE HOST

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

CONTACT DETAILS

[email protected]