In this episode, host Sue Parker shares her idyllic experience in the southwest region of France and encourages listeners to appreciate the beauty around them. She then delves into the topic of why people may not be buying your offer as a lifestyle entrepreneur. Sue discusses the importance of sales and marketing, even if it may feel uncomfortable or icky. She highlights the strategies used by successful entrepreneurs like Amy Porterfield and Jenna Kutcher, emphasising the need to build awareness of the problem, solutions, and trust with potential customers. Sue concludes by urging listeners to implement these strategies in their own businesses to serve and transform lives.

KEY TAKEAWAYS

• Sales and marketing are necessary processes for lifestyle entrepreneurs to deliver their services and transform lives. It's important to view them as a positive way to serve and add value to others.
• Building no like and trust is crucial in the sales process. Offering Q&A calls or social media messaging to engage with potential clients can help establish a personal connection and build trust.
• Educating your target audience about the awareness of their problems and potential solutions is essential. Many people may not even realise they have a problem or that your offer can provide a solution. It's important to guide them through the stages of awareness.
• Nurturing your email list is valuable, even if only a small percentage of subscribers are ready to buy. Continuously providing information, updates, and success stories can keep potential clients engaged and interested in your offers for future dates or opportunities.
• It's crucial to overcome any discomfort or ickiness associated with sales and marketing. Recognise that by selling your offer, you are ultimately helping more people and transforming more lives. Embrace the process and find ways to reframe sales and marketing in a positive light.

BEST MOMENTS
"Life is happening for us, not to us."
"If you don't sell your offer, you're not helping anybody."
"Let's normalise sales and marketing as a necessary process to deliver our service and transform lives."
"25% of buyers are not ready to buy, so nurturing and informing them is crucial."
"People need to go through the phases of awareness of the problem, solutions, and trust before making a purchase."

VALUABLE RESOURCES
Download my FREE guide on how to become a lifestyle entrepreneur
https://sueparker.io/how-to-start-lifestyle-business-lm
Visit my website https://sueparker.io
Be part of my community https://sue.team/
Follow me on Instagram or TikTok @Iamsueparker

ABOUT THE HOST
I’m a successful career mum turned entrepreneur (soon to be author..) and speaker.
I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career. I was burnt out, overwhelmed and unfulfilled.
I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone.
I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

CONTACT DETAILS
[email protected]