Founder Freedom
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Founder Freedom episodes

  • Building Confidence and Vision as an Entrepreneur

    In this episode, Sue is joined by Michael Janda to discuss transitioning from a traditional career into building your business

    Michael shares great insights into his own entrepreneurial  journey and why he’s now so passionate about working with others and supporting them to build their own businesses

    Hear about why the relationships you build are so meaningful and why every experience however challenging is preparing you for the next steps

      

    KEY TAKEAWAYS

    • It’s scary being an entrepreneur but you have to trust that you can work it out on the fly
    • Your early co-workers will become the leaders and entrepreneurs of the future and they may also become your clients of the future
    • Try and be a bit outgoing and build relationships. Your network is the gateway to all the possibilities
    • People want to deal with people they trust, it’s those they trust that get the work
    • In the future, there will be more outsourcing by the gig and tighter teams who may be working from across the world
    • There are people out there and they do want to know about you
    • If you want to scale up and be a leader you have to have the ability to use video and be comfortable with it
    • The more you do something the more you become comfortable with it, you just need to take action and start
    • You can’t have empathy unless you have been through it yourself
    • Don’t wish away your past but take action for your future

     

    BEST MOMENTS

    ‘Even if it gets to one person and it enriches them then it's worth it’

    ‘Not everything is for everyone, the bible exists only to enrich the world  but it still has haters’

    ‘Other people worse than you are just going for it and making it successful’

     

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

     

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

     

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

     

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

    54 min
  • Our Buy to Let Journey – Calculating Yield And Types of Property Lets

    In this episode, as she continues on her own property investment journey Sue explains how to calculate yield ( the return on investment for your property investment) and the different types of let that are out there. Listen in and find out more

    KEY TAKEAWAYS

    • The one solid investment that is still growing property the downside is the high initial capital investment
    • A House of Multiple Occupancy (HMO)  is more involved but is more profitable
    • Serviced accommodation is a property with additional services and so requires more complex management
    • You should be aiming for above 5% for your yield to be confident it’s a positive return
    • The level of yield is determined by factors such as demand and the affluence of the area
    • Negotiating a good deal is about balancing the numbers
    • Do your figures, keep putting in offers and build the portfolio that’s right for you

    BEST MOMENTS

    ‘Property is still a good solid investment’

    ‘A single let is the most well-known type of let and a good starting point’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    15 min
  • Is Modern Life Killing Us

    Sue explains how modern society creates overwhelm and  focuses on money as a measure of success

    As Sue explains there is another way, The “New Work” philosophy is a social and economic  theory that means people can live with the freedom to choose what they want to do and add value to others.

    Time is the key to having freedom in our lives and additional time adds richness and value to you, your community and the world.

    KEY TAKEAWAYS

    • Being connected virtually across the world can result in you being more disconnected in person
    • Getting into a state of flow and being able to do the deep work is vital as part of what we do as humans
    • To find inner peace you need to look within yourself and away from external influences
    • Leave the overwhelm of the outside world to seek your inner peace and higher self
    • New work philosophy is about a more minimalist approach and doing the things you want to do and the things you love.
    • You can spend more time doing the things you want to and have the time to give back and learn more
    • We have moved from the industrial revolution to creating a rat race
    • Redefine your work-life balance and access your inner peace and higher self

     BEST MOMENTS

    ‘We have so much on our plates but still feel we are lacking’

    ‘What will your life look like if you only work a few days a week?’

    ‘Something outside of your control cannot bring you happiness’

    ‘The new week philosophy combines a shorter working week with smart purchasing’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    26 min
  • Building Financial Freedom

    Sue takes a look at what financial freedom really means and shares vital learning about finance that they didn’t teach you in school

    She also discusses the greatest lesson that can be taken from the book ‘Rich Dad, Poor Dad’

    along with the number one mistake most people make when manifesting money into their lives. Sue also shares three steps that you can put into action right now, today to begin building your financial freedom

    KEY TAKEAWAYS

    • Many of us get stuck at the comfortable level and never achieve financial freedom
    • Financial freedom is having enough money flowing to you so that you don’t need a paycheck or you have assets that meet your expenses already
    • You can achieve financial freedom more quickly if you reduce your expenses
    • Being financially literate is what makes the difference
    • The wealthy use the flow of money differently
    • Thinking abundantly positively and saying there is enough to go around, will attract more into your life
    • Make sure you are aware of where you are spending your money
    • Financial freedom is about feeling you have enough

    BEST MOMENTS

    ‘Being aware of what you spend is a key part of addressing your mindset around money’

    ‘What you appreciate, appreciates’

    ‘Gratitude puts positive vibrations out into the world’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    18 min
  • Shaping Your Own Destiny With Felicity Lee & Daniel Colman

    Felicity Lee and Daniel Colman moved to France to avoid the debt trap, embarking on a strawbale building project to create the home they wanted

    They talk about their journey, why owning your time is critical and discuss why they want to empower others to take bold steps to shape their own destiny, engage in self-enquiry and refine their deepest convictions about purpose, life, earth and love

    KEY TAKEAWAYS

    • We wanted to create a house  which we had to co-exist with, and it’s grown with us over the last few years
    • With this approach, you can potentially free yourself from spiralling energy costs
    • Starting with nothing allowed us to build systems that grew with us
    • The house has a rhythm, it needs to be lived in and it needs you to participate in it but what you get back from it is enormous
    • The 90% rule means that when you can compromise on the 10% you will exponentially end up with a simpler system that serves your needs
    • Being green isn’t about sacrificing everything it’s about finding balance and compromise about a proportion of what you do and that brings huge benefits
    • It’s about incremental change, if you want to change set yourself up for success not failure
    • Changing and having a different set of priorities and a different trajectory is enough
    • There are lots of moments of peace, emptiness and spaciousness throughout the day

     BEST MOMENTS

    ‘Our house ebbs and flows with the seasons’

    ‘With the 90% rule, simpler systems become viable’

    ‘I’m participating in the natural cycle and enriching the soil on which I depend’

    ‘There is a lot of space and a lot of peace in our lives’

    RESOURCES FOR THIS EPISODE

    https://lesvignesbasses.org/

    https://www.instagram.com/kungfuflee/

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    57 min
  • Growth And Moving Past The Resistance

    Have you ever procrastinated about doing something or felt you have imposter syndrome?

    Sue shares how she feels about sharing in the social media space currently and explains how and why you need to move out of your comfort zone and embrace growth to reach your full potential and your goals

    KEY TAKEAWAYS

    • Take yourself out of the trapped zone and put yourself in the driving seat of your goals
    • As an entrepreneur, you have to bring the need, the necessity, to the table
    • When you are in your trapped zone you know what to expect but growth means risk and the unexpected
    • There are things we fear about growth and we have no pre-existing story in our minds about what will happen
    • Do you want to stay in mediocrity or feel you’ve reached your potential?

     BEST MOMENTS

    ‘When there is a necessity you have no option but to do it and find a way’

    ‘What’s the next growth stage that you need to start?’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST
    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    13 min
  • Our Buy to Let Journey – Starting out

    Have you ever considered using buy-to-let property to create your financial freedom? Sue is at the start of her journey to do just this and is sharing the journey in real-time as she embarks on this investment journey

    Sue shares the questions that need to be asked when you are at the beginning of the process of purchasing a buy-to-let and explains her strategy and the reasons behind it

    KEY TAKEAWAYS

    • We are looking to put down the minimum deposit to increase the number of properties we can invest in as buy to lets
    • We want to build a larger portfolio of smaller rentals because it reduces the risk, if one is empty it’s a smaller cost
    • The long-term aim is to  create an income stream, the financial goal is financial freedom
    • If you can outsource and tap into someone else’s expertise its money well spent
    • You have to make your capital work for you
    • Write down your current situation and your plan and then contact an expert
    • Work with a tax advisor to decide on the best vehicle for your property investment

    BEST MOMENTS

    ‘It creates an income that I don’t necessarily have to go out and earn’

    ‘Our objective is to get the maximum return on the money we invest’

    ‘Connect with other property investors, you will learn so much by being surrounded by the right people’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    24 min
  • Taking action changes your life, here's how to start achieving your goals

    In this episode, Sue takes a look at the reasons why it can be hard to execute any plan and shares some great advice on how you can move past the resistance and execute your plan and move towards your dreams 

    She discusses the importance of asking for help, how it can be a game changer when you get out there and why environment and those around you also play an important role in getting into the right mindset to be successful,  implement your plan and reach your goals 

    KEY TAKEAWAYS 

    • You have to reach a stage where done is good enough and get it out there 
    • If you aren’t executing on any of the plan how are you going to get to the goals you want to reach?
    • Figuring out what the resistance is for you is key in being able to get the help you need to move forward 
    • Asking for help is one of the biggest tools in our kit 
    • Nobody knows everything all, everything in the world is changing all the time
    • Knowing why you are doing something make its so much easier 
    • Having the right environment really makes a difference 

    BEST MOMENTS

    ‘When you get some clarity, execute, this is when you’ll do your best work’

    ‘You have to get into the right environment’ 

    ‘Execute on your plan and carry out one of your actions today’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    26 min
  • Building Multiple Streams of Income with the Tennis Elbow Queen

    Emma ‘the tennis elbow queen’ is with Sue talking about how she has been able to take the expertise she has and uplevel to be able to reach many and develop multiple streams of passive income

    From realising that she needed to stop being the person she was if she wanted to become the person she wanted to be this is a great opportunity to hear about reaching the many and building a passive income that works for the lifestyle you want

     

    KEY TAKEAWAYS

    • I moved my entire client list to being virtual and everyone came with me
    • My core clients travel extensively and being able to connect virtually is a huge advantage for them
    • I realised that I had to stop being the person I was to become the person I wanted to be
    • Being able to work from anywhere brought me the freedom I wanted
    • Changing who you are and recognising that lifestyle is an important factor gives you the opportunity to do things differently
    • Creating a comprehensive tennis elbow relief online course meant I could reach many
    • I capitalised on and used all the opportunities to reach many and develop passive income

     

    BEST MOMENTS

    ‘I had to pivot over the course of a weekend and I did’

    ‘There are so many different things you can do to build streams of income’

    ‘Sometimes you need the person who just stops you in your tracks’

     

    RESOURCES FOR THIS EPISODE

    https://www.tenniselbowqueen.com/

    https://www.instagram.com/tenniselbowqueen/?hl=en-gb

    https://www.bit.ly/tequeenpassiveincome

     

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

     

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

     

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

     

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    30 min
  • Passive Income Using Knowledge You Already Have

    Is it really possible for anyone to create passive income? In this episode, Sue talks about why yes, anyone can start a passive income business and just how simple it can be to do. Sue also reveals the four questions you can ask yourself to figure out what passive income business is right for you and start you on your journey to creating value, making money and living the lifestyle you desire!

     

    KEY TAKEAWAYS

     

    • Passive income models work if you do and there are many positives, particularly linked to being able to choose to work flexibly and bring in a lucrative income.
    • By running a business online and leveraging technology, you can build yourself a passive income anywhere in the world.
    • Leverage your knowledge and spend the time upfront creating something that will then make you income whilst you sleep! The knowledge industry isn’t slowing down, the market is growing and competition simply means there is a good market!
    • Figure out what it is you want to do, what it is you are passionate about so that you can then deliver this knowledge and provide value to others.
    • Online courses and membership sites are often the quickest and easiest way to build your knowledge-based passive income business.

     

    BEST MOMENTS

     

    ‘The idea that you can sit on a beach or wake up and have made sales, is a reality’

    ‘Any way you can help someone else get what they want, like achieving a goal faster or solving a problem, you can create a passive income business’

    ‘These are real problems that you are solving for people’

    ‘What do people ask you about?’

     

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

     

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

     

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

     

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online businessempowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

     

    CONTACT DETAILS

    [email protected] 

     

    13 min

About Founder Freedom

From the publisher's feed

The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3.