Founder Freedom
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Founder Freedom episodes

  • The Masterclass - 9 Ways To Create a Lifestyle Business

    In this episode, Sue goes through the 9 key elements you need to have mastered in the journey to being a successful lifestyle entrepreneur

    If you want to know about confidence, belief, leveraging your time, sales funnels, niching, automated systems  and moving to a success mindset then this is the episode that has the input you need as a successful entrepreneur moving towards the big goals and dreams

     

    KEY TAKEAWAYS

    • Combine what you are good at with the things you are passionate about to find a business idea, the niche, that’s right for you
    • Develop a success mindset, whatever you believe impacts what you achieve
    • Accepting personal responsibility is what moves you from being  a victim to being the creator of your life
    • When you realise what you create and do, makes a difference you move closer to your goals
    • Think big crazy dreams but start small, it’s the motivation you need to put in the work
    • Take your dream, visualise it and then break down the progress towards it into small steps
    • Having automation in your sales funnel helps to leverage your time and you can nurture many clients and leads at the same time
    • Look at one-to-many and how you can serve many people at the same time through groups such as masterminds and subscription boxes
    • Affiliate marketing works really well in niches and with high-ticket products from supplies you trust

     

    BEST MOMENTS

    ‘Once you establish yourself in a niche and become really  expert and good at what you do you can branch out’

    ‘Today’s consumer would rather buy from a name, not a big brand’

    ‘Visual everything in your dream life and business and meditate on it often’

     

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

     

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

     

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmlyon the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

     

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

     

     

    57 min
  • Wellness Tapping to Reduce Stress

    In the third episode of this wellness series, Sue is with Louisa Hussey a radiance coach who discusses  EFT, a therapeutic technique that uses tapping to help you to take control of your emotions and why it's so effective

    Louisa also shares a short tapping session with Sue that you can join in with and experience tapping for yourself

    KEY TAKEAWAYS

    • The Emotional Freedom Technique involves tapping on acupuncture points,  it can reduce stress and bring people up from experiences of low feelings
    • When you tap on the points and think and talk about how you feel it sends a safety message to the amygdala part of the brain
    • Tapping allows your body to tell your brain to move off of being on high alert
    • I gave it a go and it turned my world upside down and I was back to being me
    • Suddenly I felt like I was back and everything was clearer, sharper and more focused
    • It’s using a blend of coaching and therapy to move someone forward

    BEST MOMENTS

    ‘You are tuning into what you consciously think and subconsciously think’

    ‘It helps you to let go so you don’t have to be that person anymore’

     RESOURCES FOR THIS EPISODE

    https://louisahussey.com/

    https://www.instagram.com/louisahussey/?hl=en-gb

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    26 min
  • The 321 Routine For Optimal Sleep And Well Being Perfect for Driven Ambitious High Achievers

    In this episode from Sue’s  dedicated series on well-being, hear about the 321 rule that high achievers use to make sure they get high-quality sleep and as a result are able to work consistently at an optimal level

    Sue’s advice will help you to sleep better and wake up ready to tackle the new day rested and with positivity and you can get started right away

    KEY TAKEAWAYS

    • You need to recognise the things that affect your body and affect your sleeping
    • The 321 routine will help anyone to sleep more and be more productive the next day
    • Don’t do any work in the two hours prior to going to bed to help your mind to switch off
    • Connect with your loved ones and lay the day to rest without any other distractions
    • Go to bed feeling connection, belonging, loved and relaxed  

    BEST MOMENTS

    ‘I believe, as do many others, that the morning routine starts the night before with the perfect wind down’

    ‘Successful people generally read for at least half an hour each day’

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    9 min
  • Nourishing the Body Positively With Anthea McCourtie

    In this, the first episode of a three-part series on wellness and self-care Sue is with Anthea McCourtie talking about nutrition, fitness and strength and how it affects your mind and the way you perform in your business and in your life

    Anthea McCourtie is a registered nutritional therapist, personal trainer and cook and recipe writer and she explains how when you focus on nourishing the body and moving in the right way with a positive approach every changes

    KEY TAKEAWAYS

    • The more you appreciate your body the more you treat it in a way that supports it
    • Appreciating what your body is capable of, is a massive boost and a powerful mind switch
    • Develop your understanding of what different food groups do for your body
    • The calorie model is very flawed, focus on what you can have and the change in mindset makes a huge difference
    • Making small changes can be very effective
    • Try to balance your blood sugar across your meals and you won’t want to snack
    • Be mindful about what you are having and take an 80/20 approach planning for healthy eating most of the time but enjoying the occasional treat

    Books recommended 

    Life force by Tony Robbins

    Tosha Silva - It's not you money

    BEST MOMENTS

    ‘When our bodies are at their best, our performance is at its best’

    ‘Getting up and moving changes your state’

    ‘Focus on learning how food nourishes your body and you will be empowered’

    RESOURCES FOR THIS EPISODE 

    https://youbyanthea.co.uk/ 

    https://www.instagram.com/you.by.anthea/ 

    Action Women Podcast 

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    34 min
  • How to Overcome Resistance

    Do you ever find yourself avoiding the thing you should be doing?

    In this episode, Sue looks at how to overcome resistance and do the things

    you need to do in your business

    She looks at the neuroscience, the psychology and shares some of the things that can make resistance worse and explains how you can defeat resistance through a necessity mindset and by compounding every decision and action to build the business and life  you truly want

    KEY TAKEAWAYS

    • Changing too quickly, not being fully committed and underestimating the size and scale of the change can all make resistance worse
    • Every decision has a domino effect as you overcome the resistance and every decision, every day is going to have an effect on changing the resistance
    • Remove distractions and just get started
    • You need to have self-discipline and approach things with a necessity mindset
    • When you are resisting you are giving yourself a choice
    • To defeat resistance you need to work really hard and compound every decision and action to move to your dream life

    BEST MOMENTS

    ‘We have the perfect plan or checklist and we still aren’t doing it’

    ‘Resistance is having the handbrake on’

     ‘We want to defeat resistance and start to take action’

    RESOURCES FOR THIS EPISODE

    Inside the Mind of a Master Procrastinator TEDTALK

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    19 min
  • Self Care & Self Discipline: Habits & Wellness for High Performance

    Sue looks at how self-care and self-discipline are interlinked and both vital if you want to perform at your best consistently  

    She shares tips on how to develop healthy self-care habits and explains why self-discipline is about what works for you and the environment you create

    When you are able to master yourself and your emotions, self-discipline and self-care you will be living the best life you can and the lifestyle you really want

    KEY TAKEAWAYS

    • Self-care is developing healthy habits around sleep, diet and exercise
    • Self-discipline is about your environment and having things that work for you
    • Structure and routine are part of creating a positive environment
    • Only when we look after ourselves can we give something to others
    • Self-care makes us a better person and self-discipline is what makes the self-care happen
    • You need to have people in your life who will make sure you practise self-care and those who hold you to account and challenge you

    BEST MOMENTS

    ‘You have to get into lifestyle habits to be able to look after yourself’

    ‘You have to be super disciplined to create block time to complete tasks’

    ‘You need people who look after you, and people who hold you accountable’

     RESOURCES FOR THIS EPISODE

    Self-care & self-discipline - wellness means discipline link:

    https://podcasts.apple.com/gb/podcast/tracks-to-relax-sleep-meditations/id834515877

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    23 min
  • Getting Brand Confident

    Dannielle Clarke is a university lecturer and business owner who has provided brand design and marketing support for clients such as Skoda, GTECH, UK mail and UK biocentre.

    She is committed to helping brands that want to have a positive impact  on people’s lives and in this episode talks with Sue about building a better brand and how you can attract and retain the best customers for you and your business

    KEY TAKEAWAYS

    • At the foundation of branding is understanding your values and mission, why you are doing what you are doing
    • If you have something beyond making money that’s what keeps you going
    • A better brand is one that has a sense of purpose and a reason why
    • Your website has to very quickly communicate what you do, how it can make someone’s life better and how they can get it
    • When you build trust and expertise in a particular area you become aligned with that area
    • When you try and target everyone you reach no one
    • You need to understand the reason for rebranding and do a rebranding audit before you begin

    BEST MOMENTS

    ‘A good brand is a brand that understands why it’s there’

    ‘People think it’s just the logo but there’s so much more behind it’

     ‘Your website has to very quickly communicate what you do’

    RESOURCES FOR THIS EPISODE

    Build Better Brands with Danielle Clarke

    https://danielleclarkecreative.com/ 

    Danielle Clarke LinkedIn

     VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE GUEST

    Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and business owner. Since 2006 Danielle has provided brand design and marketing support for clients including G-Tech, M&S, NEXT, SKODA and UK Mail. Danielle is committed to helping brands that want to have a positive impact on people’s lives.

    She spends her time consulting and working with business owners to help them attract and retain their best customers.

    CONTACT DETAILS

    Insta - @danielleclarkecreative 

    Twitter - @D4nielleCl4rke

    Email -www.danielleclarkecreative.com 

    ABOUT THE HOST

    I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    29 min
  • How to Get Instant Confidence, a Science Backed Technique

    In this episode, Sue is talking about body language and confidence and shares great science-backed strategies that will give you an instant confidence boost

    As a lifestyle entrepreneur, you often have to step out of your comfort zone and bring your ‘A’ game and Sue’s advice gives you strategies you can implement immediately to ensure you move forward with confidence, whatever the situation

    KEY TAKEAWAYS

    • The strategies give you more testosterone and that makes you feel confident
    • It lowers cortisol, your stress hormone, making you feel more in control
    • You have to show up confident in yourself
    • Those who had done the power pose performed better and had more clarity in the interview
    • You need to be in the arena to get what you need so you need to learn to hold your space

    BEST MOMENTS

    ‘I felt like I had a level of power that meant I could bring energy and the positive to the room’

    ‘The mind-body connection is unbelievable, don’t underestimate it’

     ‘You have to believe in yourself if you want others to believe in you’

    RESOURCES FOR THIS EPISODE

    How to get Instant Confidence - a science-backed technique using your body language https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are?language=en

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    12 min
  • How to Get Confidence Mastery with Natalie Bailey

    In this episode, Sue talks with Natalie Bailey a successful property entrepreneur and life coach who helps others to be more confident in health, wealth and happiness

    To be an entrepreneur you need to step out of your comfort zone and Natalie shares great advice about what you can do to achieve confidence mastery and be empowered in your journey to creating the life you deserve

    KEY TAKEAWAYS

    • If you feel good about yourself you do feel more confident. Life is too short to be living in the shadows
    • There is so much untapped potential if everyone gave an extra 10% the world would be a very different place
    • My passion for health and fitness comes from making the massive change from being a Magaluf party girl, the gym saved my life I was masking deep depression and loneliness with my party girl lifestyle
    • The missing piece for entrepreneurs can be confidence and I put together the confidence collective to help people build the lives they deserve
    • I had to change not only myself but the people around me transformation doesn’t happen overnight you have to work at it
    • Having routine and disciple is what gives you the freedom you really want
    • Go to places where there are people who will support you and do things that you enjoy, find your church
    • Everyone is confident and has confidence within them they just need to let it out
    • Comparison is the thief of joy you need to look at what you need to do to move forward
    • You are already the person you want to be, just believe in yourself and step into it

    BEST MOMENTS

    ‘I’ve always known there was something inside me that was bigger and better’

    ‘If I can do it anyone can do it you just need to want it’

    ‘There is something about how your body language changes when you walk onto the stage in a pair of amazing heels

    ‘I don’t believe in mediocrity, take your life from mediocre  to marvellous’

    RESOURCES FOR THIS EPISODE

    http://www.nataliearabella.com/club

    Confidence Mastery Podcast 

    VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    1 hr 10 min
  • How to Keep Motivated

    Sue shares 5 tips and ideas that really work, and you can put them in place and use them every day to stay motivated

    It’s about showing up consistently and this advice can be implemented by you to keep your mindset and motivation in the right place

    KEY TAKEAWAYS

    • As human beings, we are always seeking some immediate gratification but don’t ever lose sight of your vision and the why
    • Have short-term sprints to achieve smaller goals on your journey to a long-term goal
    • Reward yourself for having a go even if you didn’t complete on schedule
    • Don’t think of others as competition think of them as worthy rivals, giving you new perspectives and helping to amplify the voice overall

    BEST MOMENTS

    ‘Get into habits and it controls your motivation’

    ‘It happens organically’

    ‘With goals, you have to reward yourself often’

     VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    13 min

About Founder Freedom

From the publisher's feed

The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3.