Founder Freedom
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Founder Freedom episodes

  • Why Have a Second Income

    Sue explains why if you start with the end in mind you can successfully build a second income bringing you greater wealth, financial independence and ultimately the freedom to choose what you want to do

    There has never been a better time to start creating a second income for your financial freedom and Sue explains exactly how you can get started on your journey to multiple streams of income and financial freedom

    KEY TAKEAWAYS

    • Multiple streams of income mean you have more security in the future
    • Money can bring you independence and the freedom to control your economic bubble
    • The clever way is to take some of your money and invest it to generate more income
    • Most successful people are reinvesting to create greater wealth, financial independence and freedom
    • There are seven different sources of income including asset sharing and asset building
    • When you invest in your passion you can build assets that you can monetise in multiple ways

    BEST MOMENTS

    ‘You are creating a life with more freedom’

    ‘Get paid to do what you love already’

    ‘Start with the end in mind and recognise how much time you want to invest’

     VALUABLE RESOURCES

    Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    Visit my website https://sueparker.io

    Be part of my community https://sue.team/

    Follow me on Instagram or TikTok @Iamsueparker

    ABOUT THE HOST

     I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

    I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

    I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

    I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally

    accepting my calling to help others escape the outdated 9-5 and create a

    business that works for their life. Leveraging mindset and technology. 

    CONTACT DETAILS

    [email protected] 

    17 min
  • Crafting Your Copywriting Voice

    Sue is with Sam Turner, freelance consultant and professional copywriter talking about the role of copywriting and the vital importance of having a voice

    To effectively engage with others through copy you have to understand the value and importance of finding your own voice. With a defined voice in your space that’s right for you, your copy will build your brand and Sam shares great advice on how to approach copy to craft the voice that’s right for you

     

    KEY TAKEAWAYS

    • On a website the copy is everything, it tells people who you are and what you are doing
    • Too much copy doesn’t have a voice and its vital copy has a voice
    • You need to aim for the voice that works for you
    • Bland copy doesn’t appeal to anyone, but having a voice will mean there are those you please and those you don’t
    • Whatever field you are in you can have a voice that right for you
    • Spend time, in the beginning, working out who you are, what you want to share with the world and what matches your brand
    • The brief is vital in the process, a poor brief will result in poor copy, and a good brief will result in good copy
    • A good copywriter will ask the right questions
    • Redrafts, corrections and working on copy are all part of the process, it’s a collaborative process

     

    BEST MOMENTS

    ‘When you spend time crafting a voice that’s when you get copy that is convincing’

    ‘Voice builds brand and is what separates good and bad copy’

    ‘The brief is to copywriters what an architect's plans are to a builder’

     

    RESOURCES FOR THIS EPISODE

    https://www.sam-turner.net/

    https://www.linkedin.com/in/samjosephturner/

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE GUEST

    I’m Sam and I spent a long and happy period leading part of a marketing agency. As Head of Digital at a prominent UK HubSpot partner I was responsible for our entire digital offering; from ads, to tech, to strategy and content. Whilst I was there I helped businesses to grow and prosper using HubSpot and more traditional marketing methods and activities; like sharp audience-specific campaigns and great copywriting.

     

    Hopefully I can do some of that for your business as well.

     

    These days I’m a freelance consultant and copywriter, working with businesses to provide marketing and project direction, or just that little bit of extra help, where it’s needed.

     

    If you need a few killer blogs writing then I’ll happily spend a day helping you out with that. If you need someone looking after the full roll out of HubSpot within your organisation then I’ll happily spend some weeks helping you out with that too.

     

    The short of it is: as a HubSpot expert and experienced copywriter, who frequently ghost writes for some very senior people, I help businesses to get results from their inbound marketing, at a fraction of the cost of most HubSpot agencies.

     

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

    34 min
  • How to Start a Membership Site on a Budget

    If you want to know how to start a membership site, with no experience on a low budget then this is the episode for you

    Sue explains why membership sites work and exactly what you need to do to start your own membership site, grow it successfully and make all your subscribers feel special

     

    KEY TAKEAWAYS

    • A membership site is where only subscribers get access to particular content
    • As a business owner, it’s a guaranteed monthly income
    • It’s a low-fee entry and you can continue to improve through feedback
    • Patreon is a great place to start as they handle lots of aspects such as payments
    • Start with one level and provide content that has value to your membership
    • On day one look at your retention strategy
    • Surprise your members with bonus content and collect feedback so you know what your members want and need

     

    BEST MOMENTS

    ‘It makes you feel you are part of something’

    ‘Welcome and celebrate your members, and make them feel special’

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

     

     

     

    12 min
  • How to Find Time in the 9 to 5 to Build a Business or Side Hustle You Love and Escape the Rat Race

    How do you find the time and space to get out of the rat race and build the lifestyle business you really want?

    In today's world, there are many expectations of us across our personal and professional lives and it can leave you feeling there isn’t any time to build the lifestyle business that you really want but as Sue explains there are practical steps you can take to claim back time and the space and move forward to your dream life

     

    KEY TAKEAWAYS

    • In the modern world, there are many expectations across the roles we have both professionally and personally
    • We all know what we should be doing, but life and our responsibilities can get in the way
    • It’s usually your own goals that get put on hold
    • Little actions make compounded progress and mean you are moving forward 
    • Share your responsibilities and establish boundaries so that you gain some time
    • Having a habitual routine changes everything and means things get done
    • Stop trying to do everything and putting all the pressure on yourself
    • Shift your priorities and do things your way

     

    BEST MOMENTS

    ‘I was working so hard but felt I wasn’t making any progress’

    ‘Go for a chunky block of time and you will get some deep work done’

    ‘We all naturally want to fulfil the expectations of us’

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

      

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

    17 min
  • Why You are Good Enough

    Feeling you aren’t good enough is something many people experience and in this episode, Sue explains why you are good enough and how with a growth mindset and self-belief you can continually grow and learn, creating the opportunities you want and achieving success

    If you want to make sure you get good enough open your mind, change the language you use and know that you can 

     

    KEY TAKEAWAYS

    • The world has changed and there is a huge breadth of opportunities and learning potential
    • Looking at how far you have come is a good way of looking at what you are capable of when you believe in yourself
    • There is no limit or boundary to what you can do other than the one you put on yourself
    • The only thing you need is a growth mindset, not a fixed mindset
    • A growth mindset is about staying open and always learning and when you open your mind you change your inner voice
    • You can grow and continually learn from others who have already got there
    • Change every ‘I can’t’ into, ‘I can, I will, I am able to’
    • Change your inner language to be part of your growth mindset 

     

    BEST MOMENTS

    ‘Each one of you is good enough and can get the skills and do what it takes to figure out how to build a successful business’

    ‘You accept, believe and know you absolutely can do it’

      

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

    15 min
  • Growth Mindset and Self- Belief for Freedom & Happiness without Regret with Rob Cressy

    Rob Cressy is an entrepreneur prolific creator and self-mastery coach who spans the worlds of self-development, mindset, marketing and  brand building

    He talks with Sue about his journey, the perspective you take on your life and the things that can move you forward to being the best version of yourself so that you can live the life you want every day with freedom and happiness

     

    KEY TAKEAWAYS

    • Being the best version of yourself and creating freedom and happiness means you have to be all in
    • I didn’t want to live the rest of my life saying ‘what if’ regret has no place in my life
    • Freedom comes when you believe you can do anything you set your mind to
    • You can do anything you want to do and you don’t have to have all the answers
    • I specialised in one thing, belief in myself and this mindset has meant I could reframe everything
    • Everything is there right now you just need to change your perspective
    • Understand the habits that serve you and do them consistently and you will change your life
    • A declaration saying ‘I am this’ in the most powerful way  of making it part of yourself
    • You can be the most happy person in the world it’s a chosen state of being from the story we tell ourselves
    • I self-create who I want to be and I am that

     

     

    BEST MOMENTS

    ‘In my moment of realisation, I became self-aware and I adopted a growth mindset’

    ‘I’m plan A and plan B so by design I’m creating my best life’

    ‘Imagine waking up and impressing yourself every day’

     

    RESOURCES FOR THIS EPISODE

    https://robcressy.com/

    https://www.instagram.com/rob_cressy/

    https://www.linkedin.com/in/cressy/

    Rob Cressy Best Year Ever podcast 

     

    VALUABLE RESOURCES

     

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

    ABOUT THE GUEST

    Rob Cressy is an entrepreneur, prolific creator and self-mastery coach. He is the happiest person on earth shining his light on everyone

    For more than a decade, millions of people have enjoyed the radiant energy, creativity, and warmth of Rob’s business, podcasts and content

    Spanning the worlds of personal development and mindset to marketing and brand building, his unique approach to creating changes the way you think, take action and interact with the world

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

     

     

     

     

    34 min
  • The Top 5 Business Systems & Tools You Need for a Online, Coaching, Educator, Service or Lifestyle Business

    In this episode, Sue takes a look at the key software business tools you need to get started on your entrepreneurial journey 

    She shares the essential software tools that  really make a difference to your time while  

    building your credibility and connections 

    With effective nurturing and communication with your audience, using these tools, you can share great content, engage and provide great customer service without being constantly at your laptop

     

    KEY TAKEAWAYS 

    • There are key software tools that can help to effectively automate processes in your business
    • We will all do anything that saves us time 
    • Use an email provider that automates signing up so you can begin building connections 
    • Use a booking calendar because business is about people and connecting with them 
    • Have a professional domain email that reflects your business 
    • Build a blog or website early on to give you ‘google-ability’ 
    • Build an evergreen platform that is yours and that you have control over
    • To build your following have a tool that builds great visuals, Canva with an automated  scheduling tool means you can engage people directly across social media

     

    BEST MOMENTS 

    ‘I want you to get away from your laptop but still be providing a great customer service’ 

    ‘Business is about people and you need to be able to connect with them’ 

    ‘Your life’s work lives on your domain’

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.net

     

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected]

     

     

     

     

     

    17 min
  • 10X Your Results This Year : Reduce Overwhelm Doing Less Really is More

    Do you ever feel like you are very busy but not making the progress you want in your business?

    Sue shares great advice and content on how to 10X your results and reduce the overwhelm. Everything makes demands on your business and you need to work in a super-efficient way to get where you want to be but as Sue explains, with planning, delegation, focus and clarity you can 10X your results right now

     

    KEY TAKEAWAYS

    • You should be doing the things that really make a difference
    • Be focused with clarity on what you are doing and why
    • Prime yourself and make it part of your daily habits
    • Identify what you can delegate and share with others to gain the time you need to be focused
    • Look at what you need to do and what you would like to do
    • Do the planning so you know what you are focusing on at any time
    • Effectively time block and remove distractions to focus
    • Know your key outputs, and where you are going to find your one thousand raving fans
    • Look at what is revenue-generating and scalable

     

    BEST MOMENTS

    ‘When I discovered the things that were really going to make progress that’s when my business really changed and I started to feel like an entrepreneur’

    ‘Stay committed and prime yourself for 10X results’

     

    VALUABLE RESOURCES

     

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

     

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

     

     

    15 min
  • Raising Your Self Esteem

    DESCRIPTION

    Victoria is a  mindset and well-being coach whose mission is to help women optimise and sustain their well-being through mental  fitness and in this episode she talks with Sue about self-esteem, inner dialogue and the right mindset

    From consciously changing the words you use to yourself through to shifting your mindset and optimising to achieve the lifestyle you want this episode will help you to get started on your journey to being who you want to be in business and in life

     

    KEY TAKEAWAYS

    • When you are in the right zone you can achieve lots of progress in a short amount of time
    • To be successful in business you have to have the right mindset, optimise it and sustain it
    • Your mindset and the synchronicity between your mind and body are all about wellbeing
    • Optimise your well-being to drive success in your business and life creating the lifestyle and work-life balance you want
    • Consciously change your inner dialogue and the words you use with yourself
    • Meditation manifestation is a powerful tool that when practised makes a huge difference
    • Take time out to reflect and be aware of the dialogue you use with yourself
    • Evaluate your expectations and make sure they are what you want to live up to and serve you
    • Practice self-praise and this will become your new comfort zone 

     

    BEST MOMENTS

    ‘I wanted to help people in a way that I was passionate about’

    ‘Start by telling yourself ‘I am worthy, I am enough’

    ‘I wanted to create something for me that created the lifestyle I wanted’ 

     

    RESOURCES FOR THIS EPISODE

    https://www.facebook.com/womenslifestylecollective/

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

    33 min
  • How to Find Your Niche

    How you can choose the right niche for your business and start to make progress right now?

    Sue shares great content on how to identify your best business idea and effectively niche and find a market for your combined passion and skills

    When you are clear and congruent about your niche and get focused you can effectively move forward in your lifestyle business and achieve the  success you want

     

    KEY TAKEAWAYS

    • All entrepreneurs go through a phase of having a million and one ideas
    • We don’t like to niche because we are scared of missing out
    • A niche is a topic you know and love and there is a market for
    • You can become the credible expert through super niching
    • You know more than the average person on your topics of interest
    • Brainstorm all your niche ideas, you are putting all your passions on paper
    • Pick your niche and serve one person really well being clear and congruent with what you offering and supporting them with
    • You can reinvent yourself, rebrand yourself and try something new after you have given 150% of your time and effort to one niche

     

    BEST MOMENTS

    ‘All you need is a thousand raving fans and you’ve got yourself a business’

    ‘My super niche was leadership coaching for women in the women in tech and data sector,

    my primary niche is lifestyle entrepreneur’

    ‘You just need one niche to build a successful lifestyle business’

     

    VALUABLE RESOURCES

    - Download my FREE guide on how to become a lifestyle entrepreneur

    https://sueparker.io/how-to-start-lifestyle-business-lm

    - Visit my website https://sueparker.io

    - Be part of the community https://sue.team/

    - Follow me on Instagram or TikTok @lamsueparker

     

     

    ABOUT THE HOST

    Sue Parker, is a passionate Entrepreneur, Podcaster, Global Speaker and Author.

    Opener of the WIT Global conference and empowering others in over 50 countries.

    She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate.

    Sue went from burnout to breakthrough. Becoming an unleashed lifestyle entrepreneur, as a transformed woman.

    Sue is on a mission to empower more people to create a lifestyle business beyond the outdated traditional career. So you can have more freedom, more time and more money.

    Join her to talk about mindset, entrepreneurship, escaping the 9-5, online business, passive income & more.

     

     

    CONTACT DETAILS

    [email protected] 

     

     

     

     

     

    20 min

About Founder Freedom

From the publisher's feed

The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3.