This podcast episode from Byer Co comprehensively guides readers through email marketing automation strategies. It covers the importance of email in digital strategy, choosing the right marketing tools, building and nurturing email lists, crafting effective automated campaigns, and analyzing results. The guide emphasizes personalization, legal compliance (GDPR and CAN-SPAM), and the role of AI in enhancing automation. It also addresses common pitfalls and provides actionable steps for implementation and continuous improvement. Finally, it looks toward the future of email marketing and its integration with other marketing channels.