Email marketing isn’t dead — it’s thriving. In fact, for every $1 spent, businesses see an average return of $36–$40. In this episode of the Lead Gen HQ Podcast, Alex Oliveira breaks down how to build an email funnel that works — from irresistible lead magnets to nurturing sequences that educate and build trust, to conversion emails that turn prospects into customers. Alex also shares why Fortune 500 companies have embraced email automation, and why many small businesses are still leaving money on the table by ignoring the #1 ROI marketing channel.