Email marketing isn’t dead — it’s thriving. In fact, for every $1 spent, businesses see an average return of $36–$40. In this episode of the Lead Gen HQ Podcast, Alex Oliveira breaks down how to build an email funnel that works — from irresistible lead magnets to nurturing sequences that educate and build trust, to conversion emails that turn prospects into customers. Alex also shares why Fortune 500 companies have embraced email automation, and why many small businesses are still leaving money on the table by ignoring the #1 ROI marketing channel.

In this season premiere of the Lead Gen HQ Podcast, Alex Oliveira shares the latest insights on what’s driving results in lead generation today. From Google’s zero-click AI summaries and Meta’s new content indexing to the rise of AI-SEO (also called GEO or AEO), the landscape is shifting fast. Alex breaks down why email campaigns and nurturing remain the top tactic, how paid ads are evolving, and why video content is a must for engaging and educating prospects. Plus, get an inside look at how AI tools like ChatGPT, Claude, and Gemini are shaping marketing strategies for 2025.

Content marketing isn’t just about building brand awareness—it’s a powerful tool for generating leads when done right. In this episode of Lead Gen HQ, host Alex Oliveira shares actionable strategies to create blogs, videos, and webinars that convert prospects into customers.

Discover how to:

✅ Write SEO-driven blogs that attract and convert leads

✅ Create video content that boosts engagement and conversions

✅ Leverage webinars and gated content for high-quality lead capture

✅ Track and automate content ROI using the best tools

If you’re ready to stop creating content that falls flat and start generating real results, this episode is a must-listen. Tune in now! 🎧

In this episode of Lead Gen HQ, Alex Oliveira looks into proven strategies for maintaining and even boosting lead generation during challenging economic times. Learn how to adapt your marketing campaigns, identify opportunities in uncertain markets, and position your business for success when times are tough.

Whether you’re navigating budget constraints or shifting customer behavior, Alex shares actionable tips to help you stay ahead and keep your pipeline full. Tune in to discover how to turn challenges into opportunities for growth!

Struggling to see results from your paid ad campaigns? In this episode of Lead Gen HQ, host Alex Oliveira shares exactly how to create high-converting ads across platforms like Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube—without wasting your budget.

Learn the best targeting strategies, effective ad formats, and retargeting techniques to connect with the right audience and boost your ROI. Plus, Alex looks into key industry stats, must-use tools, and expert tips for budgeting and scaling your campaigns. Whether you’re new to paid ads or looking to optimize your approach, this episode will help you unlock the full potential of your advertising strategy. Tune in now!

In this episode of Lead Gen HQ, we jump into the critical role follow-up plays in building lasting customer relationships and driving business success. Learn how consistent follow-up can strengthen customer loyalty, boost engagement, and fuel long-term growth.

We’ll explore actionable strategies—from email marketing to social media outreach—and share tools to help you stay connected with your audience. Plus, hear inspiring real-world examples of businesses that have perfected their follow-up process and transformed their customer relationships.

Tune in to discover how to elevate your follow-up game and take your business to the next level!

In this episode of Lead Gen HQ, we take a comprehensive look at the website audit process tailored for small businesses. Discover how marketing experts assess your online presence and uncover critical insights through the discovery phase. From analyzing website performance to interpreting demographic data, we break down the essential steps that set the foundation for strategic growth.

Learn how to leverage powerful tools like Google Keyword Planner and Census Data to fine-tune your digital marketing efforts and reach your ideal audience more effectively. Whether you’re a small business owner aiming to boost your online impact or a marketing enthusiast eager to understand the audit process, this episode is packed with actionable advice and expert tips.

Tune in to gain clarity on how a thorough website audit can transform your marketing strategy and pave the way for lasting success. It’s time to unlock your business’s full potential—don’t miss out!

In this episode of Lead Gen HQ, we’re talking about the art and science of Conversion Rate Optimization (CRO)—the key to turning website visitors into valuable leads. Learn how to identify areas for improvement on your site, craft irresistible calls-to-action (CTAs), and streamline your user experience to maximize conversions. We’ll also explore the power of A/B testing and share actionable strategies to help you implement changes that deliver measurable results.

Whether you’re a seasoned marketer or just starting out, this episode is packed with insights to help you unlock your website’s full potential and drive more leads for your business. Don’t miss this essential guide to making your website work smarter, not harder!

In this episode, Alex Oliveira breaks down the latest trends shaking up marketing, AI, and entrepreneurship. From Meta's push to automate ad campaigns by 2026, to why consulting giants like EY are scrambling to stay relevant in an AI-first world. Plus, OpenAI's new meeting tools, ChatGPT app integrations, and Yoshua Bengio’s $30M AI safety lab. Alex also shares the launch of Pushbio’s Future Creator campaign, highlights from new podcast episodes, tools like Apify and Duck.ai, and upcoming events with JMI and Special Compass. Tune in for practical insights, free tools, and stories that matter.

Learn more about LawZero

In this new weekly format, Alex Oliveira brings you the latest insights from the frontlines of digital marketing, lead generation, and tech.

In this episode, you’ll hear:

• Big news about the upcoming SCORE workshops and how they’re helping small businesses grow

• What tools and trends are shaping the way brands generate leads

• Why AI is evolving fast — but still needs human judgment

• Powerful stats, practical tips, and ways you can stay ahead this week

Whether you're building your brand, leading a team, or scaling your marketing campaigns — this is your go-to podcast to learn what’s working right now.