By Matt McGarry and Ryan Carr
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGar
5
2727 ratings
The podcast currently has 36 episodes available.
Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to Newsletter Ideas
02:56 Global Talent and Remote Job Opportunities
05:47 Building a Marketing Newsletter for Overseas Marketers
09:04 Platform-Based Newsletters and Monetization Strategies
11:56 Creating Unofficial Sports Team Newsletters
14:48 Local Real Estate Investing Newsletters
Try Sponsy for free: https://getsponsy.com/Matt
Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Starting with a Newsletter
10:02 Monetizing with Long-Term Sponsorships
21:11 The Opportunity of Deal Sheet
27:22 Strategies for Audience Growth
38:32 Doubling Down on LinkedIn
43:02 Creating Unique and Educational Content
45:00 Final Thoughts and Advice
Links Mentioned
lastmoneyin.co
Join Write, Grow, Sell: WriteGrowSell.com
Summary
In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.
Chapters
00:00 Introduction and Podcast Updates
03:00 Webinar Success and Marketing Strategies
05:54 Course Business Insights and Comparisons
08:49 SEO and Content Marketing Strategies
12:12 Giveaways and Subscriber Acquisition Techniques
15:05 Local Newsletter Growth Strategies
18:00 Mailbag Questions and Newsletter Publishing Schedules
20:52 Ad Angles for Local Newsletters
23:45 AI Tools for Content Creation
27:10 Closing Thoughts and Future Plans
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction and Upcoming Meetup
02:00 Email Deliverability and Cold Email Strategies
08:19 Deliverability Concerns and Best Practices
18:04 New Ad Placements and Lead Generation Opportunities
22:48 Acquisitions in the Media Industry
34:14 Financial Publishing and Recent Resignation
Links Mentioned
[email protected]
Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.
Chapters
00:00 Introduction and Discussion
06:21 Discussion about Books and Content Consumption
19:19 SEO-Minded Strategies for Newsletter Success
27:27 Partnering with Influencers to Start Profitable Newsletters
37:06 The Value of Newsletters and Prioritizing Education
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.
Timestamps
00:00 Introduction and Plans for the Podcast
02:53 Building a Media Company and Selling Something Else
18:14 Example: Freight Waves and Sonar
24:47 Example: ClickFunnels
33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital
39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry
43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments
46:39 Rezzi Brands: Scaling Trade Services Franchise Business
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduced through podcast, impactful book, recession-proof advice.
04:53 Initiated projects, and earned full-time employment success.
06:59 A proactive mindset leads to more opportunities.
11:15 Help businesses by addressing their key concerns.
13:51 Busy people dislike long videos; need efficiency.
18:59 Tim Ferriss leads workshops and gets direct feedback.
22:08 Expand ideas, stories, and transformation in the book.
24:12 Simon Siddig said: Tell stories with points.
28:56 Books are about long-term commitment and impact.
30:42 Book sales don't compare to equity earnings.
35:51 People interested in writing books should focus.
39:09 Target reader, build a personalized distribution list.
40:49 Focus on prescriptive nonfiction for business owners.
46:04 Ghostwriter disrupted author interviews, structure, and chapter content.
49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com
Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Lead with valuable content, tie to sale.
05:27 Emphasize specific, actionable value in newsletters.
08:53 Excited about new influencers and marketing strategies.
11:34 Writing effective newsletters require careful strategy.
13:33 Reduce excessive newsletter content and external links.
18:57 Webinars, marketing emails, social posts, newsletters.
20:07 Front-load marketing, send more emails. Missed opportunities.
22:47 Testing email sequences for launches; effective content.
26:43 Biohacking and focused marketing for future reports.
29:18 Test different angles, focusing on specific angles.
32:31 Using Quora for ad copy and success.
39:10 Sam's trends team provided unique, affordable market insights.
41:02 Attracted crowd, learning experience, successful business ventures.
43:58 Steps to grow podcast: review, subscribe, screenshot.
Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 B2B newsletters are confident moneymaking plays.
04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.
06:36 Media companies struggle with ads, and B2B creators thrive.
10:17 Focusing on the specialized audience for high value.
13:03 Workweek thesis: Identify niche industries for influence.
17:34 Generate immediate revenue through targeted advertising strategies.
19:52 Text blasts boost webinar registrations, and powerful marketing.
25:12 Influencer marketing: finding underpriced attention is key.
27:28 Smaller newsletters offer better advertising opportunities.
31:37 Consider higher CPA for better long-term value.
34:15 Many subscribers sign up for multiple newsletters.
37:34 Prefer widget installation for faster revenue generation.
40:33 Automated newsletters can be customized for relevance.
44:45 Automated sequence customized for life events.
46:02 Create a newsletter portfolio to build relationships.
49:09 Leverage Facebook, content, and SEO for marketing.
52:31 Publish podcast, send a screenshot for an invite. Live call.
Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.
Follow Brad on Twitter: https://twitter.com/bradwolverton
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Proud to subscribe to newsletter examples on growth.
06:06 Recruit through long-term relationships, adaptability, and resilience.
09:03 Sam identified talent and facilitated her transition smoothly.
11:07 Restructuring Hustle's operations aimed at professionalism.
14:54 Consider audience, reach, and differentiation for success.
18:34 Expand your network to find credible sources.
22:46 New service for non-writing roles, cost-effective talent sourcing.
24:01 Clearing the path for talented employees.
28:45 Create habit-forming, repeatable content for email success.
32:49 Magazines structure: front, feature, fun sections.
35:55 HubSpot sought more diverse, experienced talent quickly.
38:09 HubSpot's marketing funnel reaches customers effectively.
41:37 HubSpot's strategy focuses on audience expansion.
43:54 Leverage hustle for cross promotions with newsletters.
49:37 Consider potential and be conservative in growth expectations.
52:29 Marketing show needed deeper, actionable content.
54:11 "Transition from introductions to tactical content."
Links Mentioned
https://newsletterexamples.co/
https://twitter.com/bradwolverton
The podcast currently has 36 episodes available.
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