The legal space is one of the most competitive and expensive verticals in lead gen. This episode explores the difference between high-volume SSD leads and high-value PI leads, the role of outsourced call centers, and how law firms can use marketing automation to scale smart.

Talking Points:

• PI vs SSD vs Family Law—pricing and intent differences

• Mapping the client journey: inbound calls → CRM → case intake

• How law firms use call centers for outbound lead follow-up

• Importance of local SEO and Google Screened

• Buying leads from networks like eLocal, Martindale, and Nolo

• Tools: CallRail, Smith.ai, Clio Grow

• Legal marketing compliance and attribution challenges