Email marketing has been around for a very long time, longer in fact than the world wide web. It seems that every few years we hear about another technology that’s going to replace email, but email stubbornly clings on, retaining its high level of importance for e-business communication more than 40 years since the first mass email campaign was sent.

In episode 236 of Digital Marketing Radio, we look at email marketing in 2021, how email marketing strategy has changed and how best to incorporate email into your marketing mix now, and moving forwards.

Joining me to discuss that is a lady who helps Directors and Senior Managers of small to medium size businesses ensure their marketing budget is being used to full effect. She also helps business owners, coaches and freelancers achieve business growth and get out of marketing overwhelm through her online group coaching and step by step training – welcome to DMR, Teresa Heath-Wareing.

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Magical Marketer: 

Ben Bellamy