When Instagram crashes, where do you turn? If your answer isn't 'email marketing', you have been overlooking a marketing goldmine! In this latest episode of The CEO Stylist, dive into the importance of email marketing with Yovanka Loria and Kirsten Harris. As they discuss the Instagram blackout that left business owners without access to their client lists, they remind us of the risks of relying solely on social platforms AND prove why email marketing is far from dead.  
As your hosts discuss their own email habits, find out why, even with an overload of digital messages, certain brands consistently captivate our attention. Yovanka and Kirsten share how to collect email addresses with purpose and create a strong email heading that will translate into real-world engagement and sales. 
That’s not all! Learn how to capture your audience’s attention with an automated email ‘journey’ that will help build and nurture your customer relationships. Discover how to strike the perfect balance between informative and excessive communication, as the women dispel the fear of being labelled as 'spammers.'
PLUS, don't miss the salon client spending analysis that will leave salon owners motivated to enhance customer satisfaction and drive business growth.  So, tune in and get ready to elevate your email marketing strategy to the next level.
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Kirsten: @bdbgroup.aus
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