The CEO Stylist

Marketing Your Dream Business

Are you ready to elevate your business but unsure where to start with your marketing strategy? In this episode of The CEO Stylist, Yovanka and Kirsten share a comprehensive marketing blueprint designed to help you attract your dream clientele. They delve into key topics such as niching down, building a high-converting website, optimising SEO, creating valuable content, and leveraging social media. This conversation highlights the importance of identifying your strengths, targeting a specific market, and aligning your marketing efforts with your passion to achieve business success.

Optimising Your Website for Success

Yovanka and Kirsten explain the essential elements of building a high-converting website that resonates with your ideal clients. They emphasise the importance of user-friendly design, clear value propositions, and strong call-to-action buttons, all while keeping your messaging concise and compelling. You’ll also learn about the differences between a full website and a landing page, and how to use each effectively. Additionally, they cover the significance of integrating Google tools like Google My Business, Google Analytics, and Google Search Console, offering insights on data-driven decision-making and tracking user behaviour to boost performance.

Leveraging Social Media for Business Growth

Yovanka and Kirsten dive into the strategic use of social media for business growth. They discuss the importance of creating valuable, shareable content that resonates with your target audience and helps build trust. Whether it’s through professional photography or mobile content creation, they share tips on how to maintain a consistent, authentic brand presence online. The conversation also touches on the necessity of separating personal and business social media accounts, ensuring that your business maintains a professional tone while still feeling relatable and approachable.

The Importance of Outsourcing and Client Referrals

Yovanka and Kirsten also highlight the importance of recognising your weaknesses and outsourcing tasks that don’t align with your strengths. Whether it’s website design, SEO, or social media management, investing in professional help can boost efficiency and ensure your marketing strategy aligns with your goals. The episode further explores the value of client referrals, which can be one of the most powerful ways to build credibility and attract new clients. They share practical tips for encouraging satisfied clients to spread the word about your business.

Why You Should Listen

Whether you’re a business owner or freelancer wondering where to begin, this episode is packed with practical, actionable steps to kickstart your marketing and grow your business.

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⁠@theceostylistpodcast ⁠@yovankaloria ⁠@bdbgroup.agency

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Defeating Self-Doubt
Have you ever felt like an imposter in your own success story? Yovanka and Kirsten know the feeling all too well, and in this episode of The CEO Stylist, they lay it all on the table. They kick things off by sharing their struggles with imposter syndrome, diving into those quiet moments when self-doubt creeps in. The discussion doesn't shy away from how comparison, especially among women, can magnify these fears—impacting everything from professional milestones to personal aspects like body image and parenting. Tune in to hear how they’ve leaned on supportive networks to combat limiting beliefs and discover the strategies they’ve used to navigate these tricky emotions.
Embracing Imperfection in Business and Life
As the conversation unfolds, Yovanka and Kirsten tackle the unnerving fear of public speaking and the unrealistic quest for perfection in business. They emphasise the power of courage by sharing how they’ve launched new ventures, even when feeling under qualified. You'll find practical advice on reframing negative thoughts, seeking mentorship, and embracing the concept of "80% perfection." They also reflect on how continual learning and mentorship can help us grow, even in the face of fear and uncertainty."
Navigating Career Transitions
The episode wraps up with the hosts reflecting on career transitions and the imposter syndrome that often accompanies them. From moving from international logistics to joining Boost Juice, Kirsten shares the challenges of adapting to new environments and the supportive processes that eased her transition. They discuss the shift from the uncertainty of the 30s to the more assured 50s, highlighting the importance of authenticity, mentoring others, and overcoming the fear of judgment.

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She Won Australian Hairdresser of the Year – Please Welcome Sam James! 

Join Yovanka Loria and Kirsten Harris as they welcome the extraordinary Sam James from SJ Establishment. With an impressive 23-year journey in the hair industry across the UK and Australia, Sam has recently been crowned Australian Hairdresser of the Year at just 36. She takes us through her remarkable career, sharing how she transitioned from an eager 14-year-old apprentice to a celebrated salon owner and a key figure in the global Matrix artistic team. You'll hear about her passion for creating hair collections and the role mentorship has played in her career as Sam provides an unfiltered look at what it takes to excel in a competitive industry.  

The Photoshoot That Cost $30,000 and WON First Place 

Sam reflects on winning and the emotional highs and lows of competing in such prestigious competitions. She talks us through the process of collaborating with photographers, stylists, and makeup artists offering a behind-the-scenes look at the challenges along the way. The ladies also discuss the extensive planning and financial investment involved in bringing a creative vision to life as well as the high standards of Australian photography and why it has gained international acclaim. 

How Does She Do It All? (Spoiler Alert: She Doesn’t – Without Help!)

Balancing professional commitments and personal life is no easy feat, and Sam shares how she manages international campaigns while running a thriving salon (spoiler alert: she doesn’t – without help). The women also discuss the evolving landscape of hairdressing awards, the impact of AI in the industry, and how effective marketing strategies and social media presence can impact your success.  

Why You Should Listen

From the importance of a strong support system to the excitement of planning future endeavours, this conversation with Sam is an inspiring one, that will leave you motivated to pursue your own creative dreams. 

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Connect with Kirsten
Visit the website: bdbgroup.com.au

Connect with Sam
Visit: sjestablishment.com.au
Instagram: @sjestablishment

Her card declined! (it was the wake up call she needed)

Imagine the shock of having your card declined while buying

It's all about the 'Money Mindset'

The women explore their financial behaviours and how they have been shaped by their childhood experiences. Shona shares how early messages about money in the formative years can affect adult financial decisions, and why it's crucial to address one’s financial relationships before they escalate into a crisis. They also explore the often-overlooked aspect of balancing income with integrity in business, the necessity of proper financial education, and the importance of mindful money conversations with children. Shona provides actionable advice for balancing income with integrity and fostering a healthier financial mindset, both for yourself and your children. Finally, they discuss essential strategies for business growth, including pricing strategies that align with self-worth, maintaining financial resilience in times of economic uncertainty, and having gratitude in business.

Why You Should Listen

This episode is packed with valuable lessons and actionable

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Connect with Kirsten
Visit the website: bdbgroup.com.au

Connect with Shona
Visit: Sexy Selfish

Ever had a gut-wrenching business experience that made you question everything? Grab a drink and unwind with us as Yovanka and Hayley dive into their wild ride through the hair industry, sharing candid stories and lessons learned from bad business experiences. In this episode, we explore the ups and downs of navigating toxic business relationships and rebuilding confidence.
A Covert Narcissist
In part two, Yovanka shares her bad business experience with a close work colleague. Yovanka brings on Hayley to help tell her story of business betrayal, which intertwines with Hayley's own story of working with a covert narcissist. They discuss how these experiences brought them together and the valuable lessons they learned.
Dumpster Diving for Extensions 
Hayley recounts a shocking story of being forced to retrieve hair extensions from a dumpster by her former employer. This humiliating experience, along with many others, led her to question her self-worth. It ultimately drove her to find a supportive and empowering environment at Yovanka Loria Salon. Meanwhile, Yovanka reveals how she discovered that this same former business partner was not only mistreating employees but also defrauding clients by selling non-genuine hair products.
Why You Should Listen This episode is a must-listen for anyone dealing with toxic work environments or struggling with self-worth in their career. Learn valuable lessons on maintaining integrity, building confidence, and the importance of transparency and honesty in business relationships.

Mentioned in This Episode:
Book Recommendation: "Slay the Bully" – A guide on handling narcissists and bullies in the workplace.

Join Our CEO Stylists Community
Instagram: @theceostylistpodcast
Instagram: @yovankaloria
Instagram: @bdbgroup.agency
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Connect with Hayley
Instagram: @hairbyhayleyrosie

Thank you for tuning in! If you enjoyed this episode, please leave a review and share it with your friends. Stay tuned for more inspiring stories and valuable insights on "The CEO Stylist."

An After Hours Gossip

Remember the first time you realised you'd been scammed? That gut-wrenching moment when reality hits and you see the glaring red flags you overlooked? Well, grab a

The Business Coach from Hell

Hear about the costly nightmare involving a hair industry course filled run by a fraudulent business coach. Picture this: investing a staggering $36,000 into a seemingly credible hair industry course only to find it was a complete scam! And

Why you should listen

This episode is a must-listen for anyone thinking of diving into professional development without doing their homework first. Hear how Kirsten was able to escape

Stay tuned for Yovankas’ bad business experience coming in part 2!

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Instagram: @theceostylistpodcast
Instagram: @yovankaloria
Instagram: @bdbgroup.agency

Interested in Learning More about YL Education?

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Connect with Kirsten

Visit: bdbgroup.com.au

Transform Your Mindset and Kick Your Business Goals

In this episode, we host James Henderson, the creative force behind Clarity by James and the new owner of Bode. James shares his remarkable journey from a budding hairdresser to a successful salon owner, discussing all things mindset and strategy to thrive in the salon industry. He recounts his early days, opening up about the challenges he faced during his apprenticeship and the perseverance it took to launch his dream salon. James talks with Yovanka and

Manifest Your Success

From humorous salon stories to heartfelt discussions on childhood experiences and their impact on personal values, this episode covers it all. James’ inspiring story highlights his dedication to exceptional client service and the sacrifices he has made to support his family and mentor juniors,

Why You Should Listen

Whether you're looking to enhance your leadership skills, navigate challenging conversations, embrace your growth mindset, or simply find inspiration from James's journey, this episode offers actionable steps for manifestation. Get motivated to change your mindset and achieve your business goals.

Find More of James Here:

Instagram: @james.kym.henderson11
Instagram: @clarity_by_jameshenderson

Join Our CEO Stylists Community Here:

Instagram: @theceostylistpodcast
Yovanka: @yovankaloria
Kirsten: @bdbgroup.aus

Interested in Learning More About YL Education?
Explore opportunities here.

Connect with Kirsten:

Transform Your Salon’s Retail Sales and Customer Service 

In this episode, we sit down with Sonia, the Salon Doctor, who shares her impressive journey from owning salons to excelling in corporate sales. With 37 years of industry experience, Sonia noticed a gap in sales training for salon staff and took it upon herself to bridge it. This led her to create The Salon Doctor, offering one-on-one coaching, a six-module accelerator course, and the innovative "mystery employee" program. Tune in, to discover how her methods have significantly boosted salon success and customer service. 

Navigating Challenges in Salon Sales

Yovanka and Kirsten discuss the challenges faced by salon sales reps, including the pressures of commission-based sales and the downfalls of overselling. They provide practical advice on stock management, increasing customer loyalty, and building genuine relationships with salon staff. Sonia emphasises the importance of product knowledge and trust, while Yovanka and Kirsten share their experiences with inventory management and client care. Hear real-life success stories from Sonia's accelerator course, featuring salon staff who have seen remarkable growth in just a short time. They also delve into the importance of thorough client consultations, client cards, and loyalty programs, and how reinvesting in external training can make a significant difference 

Why you should listen

Learn how to create a strong salon culture, drive business growth, and ensure exceptional service quality, even when you’re not at the helm. Don’t miss this one! 

Join our CEO Stylists community here ↓
 
Instagram: @theceostylistpodcast
Yovanka: @yovankaloria
Kirsten: @bdbgroup.aus
Interested in learning more about YL Education?
Explore opportunities here: https://yovankaloria.com.au/apply-now/)
Connect with Kirsten
Visit: https://lnk.bio/bdbgroup.aus

Where is the line between inspiration and outright imitation? And when does it become straight-up identity theft? 

In this episode, Yovanka and Kirsten dive into the hot topic of dealing with social media copycats. Ever felt like someone is piggybacking off your hard work? You're not alone! One of our viewers is dealing with a similar situation. Join your hosts as they investigate a real-life copycat scenario affecting one of their listeners. As creatives and professionals, Yovanka and Kirsten share their encounters with content replication, discussing the appropriate ways to address copycats and whether any art can truly be original. 

Key Topics Covered:Yovanka and Kirsten delve into the concept that "art is borrowed," especially in the online world where much of the content involves creators copying and building upon each other's ideas. Where every business aspires to be an influencer or at least exert some influence, there has to be a level of acceptance that copying will occur because influencing inherently involves encouraging others to emulate you. 

Yovanka points out that when you focus on your own growth and innovation, there's no reason to be upset about someone copying you because you're already moving on to the next idea. She advises, "Keep doing you, keep evolving, keep growing and you never, ever, have to worry about someone copying you." 

However, there are times when copying crosses the line into identity theft. In such cases, Kirsten stresses the importance of addressing the issue, saying, "If it's impacting your business, you absolutely need to address it." 

Why You Should Listen:

If you're a creative professional, business owner, or anyone who values originality, this episode is a must-listen! Gain insights into handling copycats without losing your cool and discover how to turn challenges into opportunities for growth. Yovanka and Kirsten's candid conversation is packed with practical advice, humour, and encouragement.

Join our CEO Stylists community here ↓
 
 Instagram: @theceostylistpodcast
 Yovanka: @yovankaloria
 Kirsten: @bdbgroup.aus
 
Interested in learning more about YL Education?
Explore opportunities here: https://yovankaloria.com.au/apply-now/)
Connect with Kirsten
Visit: https://lnk.bio/bdbgroup.aus 

We’ve got the secrets to social media success in the hair industry!

Are you a hairstylist who feels left behind in the ever-changing digital landscape? Are your competitors outpacing you on platforms like Instagram and TikTok? If your social media strategy feels outdated and you’re struggling to keep up with the latest content creation trends, this episode is just for you!  

Join hosts Yovanka Loria and Kirsten Harris as they sit down with Social Media Expert, Ash Bailey, to explore the latest trends in social media marketing and brand building for hair stylists. 

With an impressive career path that includes growing Nine West's Instagram from 5,000 to 100,000 followers in just over a year, Social Coach Ash shares proven strategies that have driven remarkable growth for her clients in the hair industry. She shares her journey and insights into effective Instagram hooks, captions, loop reels, subscription models and broadcast channels. 

She also shares her expertise on personal branding, the role of AI in content creation, and the latest iPhone photography techniques that will have you capturing stunning hair shots like a professional. 

This is your sign to stop feeling stuck on socials and start creating impactful content! Make sure you tune in to learn how. 

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You can find more of Ash Bailey here ↓ https://ashleighbailey.consulting/

Instagram: @socialcoachash  

Join our CEO Stylists community here ↓
Instagram: @theceostylistpodcast
Yovanka: @yovankaloria
Kirsten: @bdbgroup.aus
 
Interested in learning more about YL Education?
Explore opportunities here: https://yovankaloria.com.au/apply-now/)
Connect with Kirsten
Visit: https://lnk.bio/bdbgroup.aus