The CEO Stylist

She didn’t know it back then, but the sting of betrayal and disappointment is what put Yovanka on her path to success. In today’s episode, alongside co-host Kirsten, she will tell the tale of an idolised mentor, business associate, and trusted friend who turned out to be a narcissist. Listen in as she recounts the emotional rollercoaster of enduring—and overcoming—manipulation and trauma. 

As she recounts her past, Yovanka reveals the pivotal moments that forced her to question everything she knew, including the foundations of trust and admiration, and how these experiences built the resilience and strength that propelled her towards a successful future.
Yovanka reflects on the valuable lessons that arose on her incredible journey from the verge of loss to redemption and a renewed sense of self that came from hard-earned lessons. Life has a way of throwing us onto unexpected paths, and for Yovanka, it meant leaving a toxic past in Adelaide to embrace the potential of an American dream. The whispers and false rumours that once threatened to derail her career, reputation, and social identity, became the unlikely catalyst for a bold international move that would ultimately see her find her way as a leader and CEO stylist. Here, Yovanka details how she channelled her pain into resilience and a strong work ethic, ensuring that she did not give the situation the power to define her, but ultimately allowed it to drive her.
Finally, the hosts recount a recent party where Yovanka came face-to-face with the person who tried and failed to ruin her career and remind us of the power of forgiveness and the grace of moving forward. 
Do you have stories of betrayal? Send them in, for a chance for your story to be featured on the podcast!

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Don’t be bitter, be better! This is something Kirsten unravels in today’s episode, as she discusses the cutthroat reality of betrayal and deception along her business journey.
Alongside co-host Yovanka, Kirsten recounts a gut-wrenching story about a once-trusted associate she had sponsored from abroad, who conspired against and forced her out of her own business. Kirsten discusses the financial, legal, and emotional challenges intertwined with such a hardship, underscoring the importance of solid contracts and the value of trust in business.
Together, the hosts reveal the lessons learned from these experiences, which, while painful, can unexpectedly nurture personal and professional growth. Kirsten tells how she bounced back from the brink of defeat, uncovering the resilience needed to navigate the business world and the liberating power of forgiveness.
This episode is not just about hardships and wrongdoings—it's about the new beginnings and the gifts that are cultivated from them. Kirsten and Yovanka end off by embracing the power of gratitude and the clarity it brings, even when directed toward those who have wronged them.
To our listeners, back yourselves, trust your instincts and always have a contingency plan in place. Remember, for anyone who's ever wronged you, karma knows their address!
Look out for our next episode where Yovanka unveils her own narrative of business betrayal and challenges. 
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YL Education for Hairstylists
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Unlock the secrets to financial empowerment and say goodbye to the fear of numbers that has been holding you back in business. Kirsten and Yovanka are here to guide you through the salon metrics that matter, from Average Transaction Value to KPIS and Strategic Pricing. They’re spilling the tea on how truly understanding your business's financials can revolutionise your decision-making and growth.
It might seem scary, to break away from the traditional and embrace the world of high-ticket hair extension services. But as they recount a hairstylist who embraced this business model, and overcame her fear of losing clients, Yovanka and Kirsten demonstrate how this shift to specialising not only paves the path to greater profitability but also leads to more profound client relationships and a newfound balance between work and life. It's about setting boundaries, valuing your craft, and rewriting the rules of client volume versus revenue.  
They don't just share the 'what' but also the 'how', diving into operational changes and the delicate balance of time, skill, and financial reward. They discuss strategic pricing and transparent communication, revealing why you shouldn't just copy the salon next door and how to convey price increases to clients without over-justifying or over-explaining. It's all about making informed, confident decisions that align with your brand's values, and ensuring your clients are right there with you, understanding every step of the journey. Whether you're a salon owner or stylist, you’ll walk away with actionable advice to apply to your own business model.
Join us for an episode about what it takes to carve your niche, price it right, and talk about it with confidence. This isn't just a podcast — it's a game-changer for salon owners and stylists alike. Don't miss out on the chance to transform your business from the inside out!
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https://www.instagram.com/theceostylistpodcast/#
Yovanka: https://www.instagram.com/yovankaloria/#
Kirsten: https://www.instagram.com/bdbgroup.aus/#
YL Education for Hairstylists
https://yovankaloria.com.au/apply-now/
Find a YL stockist near you
https://yovankaloria.com.au/find-a-yl-extension-stockist/
Connect with Kirsten
https://lnk.bio/bdbgroup.aus 

Feeling overwhelmed by no-shows during your fully booked days? Are you wondering how to establish cancellation policies that work or enforce them without upsetting your clients? If these challenges sound familiar, today’s episode is for you!

Listen in as Yovanka and Kirsten explore the backbone of every successful salon business—policies and procedures. In this episode, they will talk you through enforcing policies that command respect for the craft, how to balance firmness with flexibility when it comes to cancellations and the impact of thoughtful communication on client relationships. Today you’ll learn how to confidently navigate discounts and no-shows, ensuring your salon thrives.

As they unwrap the layers of running a salon, you'll hear Yovanka and Kirsten talk about the significance of creating a fair exchange of value for clients and the importance of clearly communicating cancellation policies. They address the financial impacts of discounting on your business and the importance of understanding

They detail the necessity for salon owners to overcome emotional barriers like fear and self-worth, to effectively implement and uphold policies, and to gain professional respect in the hair

As they wrap up, Yovanka and Kirsten empower salon owners and stylists to view their salon as a legitimate business deserving of clear, legal policies. By sharing their insights on the importance of visibility - making sure clients are aware of your

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Ever grappled with the fear and uncertainty that comes with a downturn in business? It's an experience, hosts Yovanka Loria and Kirsten Harris, know all too well. In the latest CEO Stylist episode, they share their journeys and reveal the strategies used to lead a team during such challenging periods. They delve head-on into how a positive mindset, proactive approach, and an understanding of evolving consumer behaviour can pivot your services in ways that will satisfy your clients' needs. Listen in as they emphasise the dangers of fear-based leadership and its impact on team motivation during challenging times.

The hair industry can be cutthroat, and retaining your clients is as crucial as attracting new ones. Yovanka and Kirsten have discovered this the hard way, and in this episode, they share their insights on re-engaging with lost clients and the power of targeted promotions. Get ready to rethink your discount strategies, especially for popular sale periods like Black Friday, and learn why dollar-value promotions can outperform percentage discounts. If you've ever underestimated the impact of catalogues and promotional materials, prepare to be enlightened on how these tools can plant seeds for potential purchases.

What's a modern business without a social media presence? The women take a deep dive into the impact of social media, and how a strong online presence can attract new clients. Get ready for a crash course on tiered pricing structures, the relevance of email marketing, and even the fun and educational benefits of hosting a VIP night. This isn't about fear-driven decision-making; it's about harnessing innovation in an ever-changing landscape. So, buckle up and join us for an insightful conversation on leading, engaging, and innovating in the beauty industry.

And remember, if you're feeling overwhelmed or need guidance on your business journey, our DMs are always open, and we’re here to support you every step of the way. https://www.instagram.com/theceostylistpodcast/

Or you can send them an email at [email protected]

We've all been there, haven't we? That burdening feeling of mum guilt, the juggling act between work and family, the emotional toll of not being able to be in all places at once. As mothers themselves, Yovanka Loria, and Kirsten Harris, have walked this path and they’re here to share their raw experiences, the struggles that come with motherhood, and more importantly, how to navigate through it. From transitioning careers to overcoming the fear of judgment, they peel back the layers on these complex emotions and societal pressures that so often keep us from investing in ourselves.  

Nothing is off the table as Yovanka and Kirsten delve into personal and business values, and how aligning them can lead to a more fulfilling work, life ‘integration.’ They discuss the power of personal development courses and how they’ve shifted their perspectives and helped define their values, even when they may not always fit neatly into societal norms or traditional views of motherhood. It's not easy, but the women believe in the importance of staying true to oneself and living out our values authentically.  

Finally, Yovanka and Kirsten explore the importance of self-understanding, journaling, and self-care. They share insights on how these practices have improved their relationships and overall well-being, and how they could do the same for you. They tackle the societal pressure to constantly strive for high performance and the effects it can have on mental health. At the end of the day, it's about finding a balance that works for you, giving yourself grace, and realizing that it's okay to not have it all together all the time. So, tune in for a heartfelt conversation on overcoming mum guilt and living a fulfilling life.

Want to determine your value systems? Yovanka can show you how. Head to the link here

https://issuu.com/ylmarketing/docs/mission_vision_values_worksheet?fr=xIAEoAT3_NTU1

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Are you feeling entitled? Or are you genuinely empowered? These lines can often blur, leading to imbalances in your personal life, workplace, and even businesses.

Your hosts, Yovanka Loria and Kirsten Harris have seen both sides of the coin and are ready to share a fresh perspective on this topic. They will provide practical tips to strike the right balance between feeling empowered and avoiding a sense of entitlement. This episode is all about navigating fairness and respect, and cultivating a positive, empowering environment in all spheres of life. 

As they venture into the business world, Yovanka and Kirsten will examine the issue of entitlement versus reality, particularly in the hairdressing industry. Listen to their first-hand account of dealing with an employee who felt entitled to higher pay without understanding the numbers behind business decisions. They also delve into the impact of COVID-19 on business expenses and the tough call to increase prices. As business owners, it's crucial to tackle entitlement swiftly and effectively – and the women are here to guide you on how to do just that. 

Finally, they discuss the delicate balance of success, entitlement, and empowerment in the workplace. They debunk the myth that success is solely self-made and discuss the damaging effect of entitlement on one's ego. They provide guidance on how to have those difficult conversations about pay increases and how to handle expectations whilst also emphasising the importance of gratitude and sharing opportunities with others. So settle in, today's episode is an eye-opening one, and you wont want to miss it! Want to know more?

Yovanka and Kirsten share more tips and advice like this over on their broadcast channel. Head to the link below to join.https://www.instagram.com/theceostylistpodcast/

Get ready for a wild roller-coaster of emotions and experiences in this Christmas Special of the CEO Stylist, as your hosts Yovanka Loria and Kirsten Harris, spill the tea, share their most embarrassing moments, and open up about their toughest business experiences in the hair industry,

Get cosy because the hosts have set aside some time to answer your burning questions. From their pet peeves about each other, to their thoughts on conspiracy theories, and their personal encounters with psychics, and spirits, to the betrayal of a family friend and being short-changed by a business partner. This episode truly has it all! 

They discuss strategies to avoid burnout in the hair industry, the importance of setting healthy boundaries and learning to say no. They touch on the controversies of pricing in the hair industry, the authenticity of influencers when endorsing brands, and their dream alternative careers.

These experiences have shaped the women, taught them invaluable life lessons, and made them who they are today, and they can't wait to share it all with you. So buckle up, let your hair down, and get ready for this wild ride through their lives in the hair industry!

For more unfiltered and raw content like this Join Yovanka and Kirsten on their broadcast channel! Linked below:

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Have you ever received feedback that made you feel uneasy, misunderstood, or worse, disrespected? We’ve all been there and in today's episode, Yovanka, and Kirsten take you through the importance of feedback in client-salon relationships. The hosts share their personal experiences and valuable advice on how to interpret, manage, deliver, and reciprocate feedback effectively. They also delve into why clients might be hesitant to share their thoughts and suggest techniques for businesses to encourage feedback in a way that is concise, clear, and respectful. This is of particular importance to Yovanka and Kirsten as they highlight that the individuals behind any business are passionate and truly care about their work. 

In the spirit of total honesty and transparency, Yovanka and Kirsten turn their attention to setting boundaries when dealing with clients who may not be in a good space. They explore ways to protect your teams when they receive negative feedback, promoting a culture of growth and development in response to criticism.  They underscore the importance of investing in client acquisition and share tips on handling situations where a client may not be a good fit for the business. The episode takes an intriguing twist as the women break down the “Sh*t Sandwich Method' of giving feedback. This approach emphasizes focusing on the action rather than the person, and collaborative problem-solving. 

Finally, Yovanka and Kirsten touch on the fact that feedback isn’t always limited to professional relationships and is just as important in your personal life. They also explore the challenges and triumphs of hiring individuals to handle tasks beyond your expertise, and how this ties into creating a positive work culture. 

This episode is set to empower you to navigate the challenges of feedback within your client-salon relationships. So, get comfortable, tune in, and be prepared for a conversation that could redefine your approach to feedback. 

Want to learn more? Yovanka and Kirsten recommend “Dare to Lead” by Brene Brown, to help you with your leadership journey. Let them know if you enjoyed the book! https://www.instagram.com/theceostylistpodcast/#
Yovanka: https://www.instagram.com/yovankaloria/#
Kirsten: https://www.instagram.com/bdbgroup.aus/#

Feeling overwhelmed and overworked, struggling to keep your entrepreneurial journey afloat? What if we told you that there's a better way? Today, Yovanka Loria and Kirsten Harris invite you to explore with them the art of navigating growth in your entrepreneurial journey. They bring you lessons from their insightful retreat in Bali, sharing their evolving understanding of what it means to be a high-performing entrepreneur, and how to avoid the dangers of being "too busy.” They also delve into how their upbringings shaped their work ethic and discuss focusing on high-payoff activities for business success. 

Have you ever wondered what it really takes to manage your business effectively and still have time for yourself? Yovanka and Kirsten help you simplify your business processes, to achieve more in less time, as they unravel the secrets of time management, setting business priorities and how to avoid the pitfall of a ‘do it all’ mentality. They stress the power of niching down and compartmentalising tasks to create efficiency and make room for growth. They analyse the bottleneck effect and the dangers of burnout, advocating the benefits of building a competent team to maximise business efficiency. They also provide valuable insights into the benefits of outsourcing and the value it can add to your business.  

Lastly, they challenge you to think about your legacy, your long-term vision, and the mark you want to leave in your industry. Tune in and let Yovanka and Kirsten guide you on your entrepreneurial journey towards success. 

Let Yovanka and Kirsten know what your “Queen Bee” tasks are, by sending them a DM, they would love to hear from you! 

https://www.instagram.com/theceostylistpodcast/#
Yovanka: https://www.instagram.com/yovankaloria/#
Kirsten: https://www.instagram.com/bdbgroup.aus/# 

Read ‘Eat that Frog!’ By Brian Tracy here: https://www.amazon.com.au/Eat-That-Frog-Great-Procrastinating/dp/162656941X