Amidst all the buzz that surrounds each new method of digital communication, email has never really gone away. In this episode, we explore the fluctuating popularity of email marketing, along with how to navigate the fads, trends, and rumors to fit this still powerful tool into your promotional arsenal. We also examine the latest industry tech, uncover ways to establish credibility before you enter the email game, and talk about harnessing old clichés to create new opportunities.

Topics include:

Getting rid of email formulas

Figuring out new ways to deliver email content

Real ways to add value

How to create imaginative and anticipated content

Why people will outgrow your content (and why that’s okay)

Learn more about Michael Schein:

microfamemedia.com

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Learn more about Michael Roderick:

smallpondenterprises.com

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