For more than fifteen years, Owlish Communications CEO JD Gershbein has made LinkedIn his playground—and boy has he played! Not only has he unlocked everything the platform has to offer, but he also happily shares what he knows with clients so they can use it to its full potential. In today’s episode, JD breaks down the science behind LinkedIn, and explores the intellectual and emotional components of social networking.
Topics include:
How a middle school project inspired the name of his companyThe relationship between LinkedIn and neuroscienceThe pragmatic vs. the creativeWhy generating leads should never be your motivationMoving away from transactional relationships and into a human-centered approachWhy your network is an untapped goldmineWhat you should do when you’re feeling overwhelmedThe art (and importance) of keeping conversations in playBalancing content creation with cultivating connectionsThe urgency of contentThe importance of bringing people to your best pieces of contentChallenging yourself to keep things fresh, creative, and improvisational every day you postWhy you need to protect your intellectual propertyAnd so much more!As one of the world’s first independent LinkedIn consultants, JD Gershbein is driving the conversation on personal branding and how businesses can generate growth opportunities through human-centered social networking. He delivers sustainable competitive advantage for professionals and companies looking to leverage their stories, build engaged communities, and effect positive change.
Mentioned in this episode:
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