Car ride thoughts - honest thoughts on email marketing. Whenever I hear about people buying list and sending out huge email blast, are usually cringe. I also tend to agree that email marketing is kinda dead. Not fully, but certainly harder than most other platforms that are out there. I ultimately believe that social media is the best place to interact with your audience. So if you use your email marketing like to use your social media, I think you could have a profitable email marketing strategy. But if you use email marketing like a constant advertisement, you’re going to lose a lot of people and hurt your brand.