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This interview is a deep dive in the actual Email Marketing Strategies to Bring Customers Back After Black Friday.

Black Friday and Cyber Monday (BFCM) are great for acquiring and converting customers.

However, you'll typically be the least profitable during this timeframe due to leveraging large discounts and offers.

Here are some of the questions I asked Tina and Lisa.

- Before we dive into some tactics, what was the inspiration behind us talking today about post-Black Friday marketing strategies?

- What is the first thing brands should do after running their Black Friday and Cyber Monday campaigns—before communicating with customers again?

- After the hype of BF/CM, how can you re-engage customers and build excitement around your brand again?

- Let’s talk about returns for a second. While BF/CM is the time where brands see the most sales, it’s also the time of year with the most returns. What are some best practices with returns to stay profitable and keep customers engaged? How can you use email to communicate these messages?

- It’s important to remarket customers to bring them back in the new year, but what about immediately after Black Friday? Since we’re getting right into the Christmas holiday season after, what are some tactics brands can use to drive conversions immediately after Cyber Monday?

- What are some ways brands can increase their AOV right after Black Friday using email? After running tons of sales, it’s probably important for some founders to drive more profitable conversions afterward.

- In one of your recent blog posts, you shared the importance of highlighting your gift cards after Black Friday. Can you share a bit about why this is important with me? What’s the purpose here?

- A big concern with brands this year are delays with shipping and fulfillment. How are you helping your clients work with this? Any tips you can give?

- Before we wrap this up, Lisa and Tina, do you have any best practices you can share so the audience can be as successful as possible with these ideas you’ve shared?

About Fuel Made: We help ecommerce companies grow! We specialize in premium custom Shopify design and development and advanced email marketing using Klaviyo.

Fuel Made's website: https://fuelmade.com/

You can follow Tina on Twitter here: https://twitter.com/Tina_Donati

You can connect with Lisa on LinkedIn here: https://www.linkedin.com/in/lisaoberst/