In this week's episode of The Digital Blueprint, we dive into the power of Email Marketing for small and medium-sized businesses. From collecting customer contact information to crafting compelling content and leveraging automation, this episode covers practical strategies that drive real results.

Key Takeaways:

• Collect first party data: Capture emails of customers — online and in-store.

• Content matters: Share helpful, customer-focused messages— not just promos.

• Automate and target: Use smart automation and targeting to stay top-of-mind.