In this week’s episode of The Digital Blueprint, we dive into Targeted Display Advertising. We break down what it is, how it works, and why it can be a powerful tool for building brand awareness and driving web traffic.

Key Takeaways:

• Understanding the difference between Audience Targeting and Programmatic Advertising.

• Learn which tactics best fit your business goals.

• Discover how to measure success beyond impressions, using real web analytics.

In this week’s episode of The Digital Blueprint, we dive into the power of Email Marketing for small and medium-sized businesses. From collecting customer contact information to crafting compelling content and leveraging automation, this episode covers practical strategies that drive real results.

Key Takeaways:

• Collect first party data: Capture emails of customers — online and in-store.

• Content matters: Share helpful, customer-focused messages— not just promos.

• Automate and target: Use smart automation and targeting to stay top-of-mind.