In this week's episode of The Digital Blueprint, we dive into Targeted Display Advertising. We break down what it is, how it works, and why it can be a powerful tool for building brand awareness and driving web traffic.

Key Takeaways:

• Understanding the difference between Audience Targeting and Programmatic Advertising.

• Learn which tactics best fit your business goals.

• Discover how to measure success beyond impressions, using real web analytics.