In this episode of The Digital Blueprint, we explore the growing world of social OTT and CTV advertising—an innovative way for businesses to transform their high-performing social video posts into streaming TV ads. They break down how the technology works, where these ads can appear (from Hulu to YouTube TV and beyond), and why adding elements like QR codes boosts engagement across all screen sizes. Whether you're looking to expand the reach of your social videos or tap into premium streaming audiences, this episode explains how to supercharge your content on the biggest screens in the home.