Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.

Sponsored by: Equipment Zone and Siser N.A.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

News

SGIA Golden Images are now accepting entries. This is your chance to win worldwide acclaim for your newest products — and to lay the groundwork for an outstanding SGIA Expo! Winners will be announced this summer, so you can make the most of your award and display the coveted Product of the Year jewel at your 2017 SGIA Expo booth.

OKI Data Americas in booth #1007 at NBM Indy, will be showing its innovative color technology from its LED printers line. You can get hands-on with the Pro6410 NeonColor, which made its fluorescent debut at ISS Atlantic City in March. You can also check out the latest innovation in its industry-leading line of white toner printers that provides opportunities in textile markets varying from ceramics to apparel. OKI Data’s newest tabloid-sized white toner printer provides an efficient and inexpensive way to create full-color graphics on both light and dark-colored substrates. Be among the first to see it in action when OKI conducts it's “Raising the Bar for The Decorating Market” in-booth seminar each day of the show at 11:00 a.m. Also, OKI Data and their partners will be offering some great promotions. Fruit of the Loom will be giving away six dozen free shirts with the purchase of one of OKI Data’s 920WT, 711WT, 831TS, Pro6410, Pro8432WT. Neenah Paper will also be providing up to $150 in free paper, while OKI Data is giving away a free black toner cartridge with purchase of Pro6410 NeonColor.

Email Marketing

Marketing Planning

Started with Planning because if you don’t have a plan, you might as well not waste your time.

There are lots of excuses which I have used all of them. (5 Most Common)

Plan starts with honest assessment of “Who are you?” and don’t just take your own word for it – Ask Employees, Outside Friends, and Family, Customers

Have them describe your company as an Elevator Speech

The Core of a good marketing plan is a SWOT Analysis

Your Plan must have a budget (Money and Time) gives you something to track and measure as it will hold you and the plan accountable.

Social Media

Find where your customer are on social media, and trust me they are on social media

The World has 7.3 Billion people and 2.3 billion of those people have Social Media Accounts (Over 30%)

78 percent of Americans have at least one active social media profile

China has 1.