The eComm Growth Show

Email & SMS Marketing for eCommerce Brands


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As an eCommerce business owner, you regularly invest money to drive potential customers to your store through a paid ads system, influencer network, or some other customer acquisition system. In order to maximize this investment, you have to create a personal touch strategy for your shoppers and paying customers.

This week we have Blake Puryear, a senior product manager from Drip (👉https://www.drip.com) to discuss how eComm brands can maximize their customer acquisition with Email and SMS, otherwise known as Direct Response Marketing.

On this episode of The eComm Growth Show we discuss:

🤔 What is direct response marketing (DRM)?

🤔 Why do I need DRM if I pay for retargeting?

🤔 What’s the influence of DRM on customers?

🤔 How should DRM fit with other strategies?

🤔 How can DRM work for me in Q1 & Q4?

🤔 What’s the difference between SMS and email automation?

🤔 How does SMS in direct response marketing work?

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📺 The eComm Growth Show

https://shopanova.com/the-ecomm-growth-show/

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The eComm Growth ShowBy Robby Switzer, Daniel Stafford, & Brittany Ashton