The eComm Growth Show

When you zoom out on a full year, the numbers tell one story, but the people tell a better one.

In this season 6 finale, Brittany and Robby recap the year inside Bloom and Shopanova, walk through real client wins, and talk about what actually changed inside these businesses to unlock growth. From Bloom turning one, to clients averaging 100 percent revenue growth, to founders finally taking real vacations and reclaiming their time, this episode is part celebration and part playbook.

You will hear how Tag Aloha grew from five figure months to crossing one million in revenue, how Spider Industries broke their own Black Friday records two years in a row, how Pastabilities jumped from sub 10k months to multi six figures, and how Old Saguaro tripled their revenue in just a few months. Robby also shares a bittersweet win about their biggest growth story yet and what it looks like when a brand outgrows done for you and scales into an omnichannel machine.

This is not a highlight reel for vanity. It is a look under the hood at margins, positioning, ownership, and the mindset shifts that let real founders build businesses that support their lives again.

In this episode, you’ll learn:

• Why Bloom was built and how the coaching model unlocks growth beyond just “better ads”
• What it really looks like when clients average 100 percent growth and some 10x their revenue
• How shifting roles, delegating marketing, and focusing on product can unlock a flywheel
• What Black Friday taught Spider Industries about offers, fulfillment, and doing it better each year
• How Pastabilities went from wholesale heavy and stuck to multi six figure months online
• Why Old Saguaro hit their goals in under three months and what changed inside their business
• The deeper wins behind the numbers, including time freedom, family trips, and better sleep
• How Shopanova thinks about “premium partnerships” and long term brand growth
• Why now is the perfect time to treat coaching and growth as a tax write off for your 2026 goals

If you need proof that your best year can still be ahead of you, this recap will give you the stories, the numbers, and the belief to build it.

When the sidewalk slows down, your growth doesn’t have to.

Brittany, Robby, and Danny walk brick and mortar owners through the real path to scaling online without losing the heart of your in-store experience. Brittany shares hard-won lessons from coaching boutiques since 2020, including how owners moved from survival mode to thriving online brands with predictable revenue.

You’ll hear how to turn a store into a brand, define a real client persona, translate your in-person vibe into digital assets, and set up practical systems for inventory, photos, shipping, and weekly drops. The team gets into margins, product selection, and positioning plays that break you out of local price wars and open up national demand.

If you’re proud of your shop but capped by foot traffic, this is your roadmap.

In this episode, you’ll learn:

• Why brick and mortar fluctuations are not a forecast of your online potential
• How to shift from store to brand with clear story, voice, and niche positioning
• A simple way to define your client persona and buy for profitable price windows
• Practical setup for unified inventory, shipping, SOPs, and weekly online drops
• How to protect margins, choose products that scale, and avoid price battles
• A schedule tweak that creates real time for content, launches, and live sales
• Mindset shifts that turn fear of tech into confident, repeatable execution

If your brick and mortar has hit the ceiling, this episode will show you how to break past it and build the version of your business that gives you more freedom, more reach, and more room to grow.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

When scaling screeches to a halt...

Most founders think they have an ads problem, so they tweak targeting, switch agencies, swap creatives.

However, more often than not, the problem lies elsewhere and simply isn’t on your radar.

In this episode, Robby and Brittany break down the five foundational pillars that actually make your ads work. From margins that give you oxygen, to AOV that supports real ad spend, they walk through what needs to be dialed before you try to “scale harder.”

They also talk about the mindset shift from “I just need more sales” to “I’m building a base of raving fans,” and why trying to look like a big brand is usually the thing holding small brands back.

You’ll hear real client stories about raising prices without killing conversion, simple tweaks that instantly boosted AOV, and how authentic brand voice outperforms generic, polished marketing.

In this episode, you’ll learn:

• Why healthy margins are the oxygen of your business and how to actually improve them
• How to think about AOV so your ads have a real chance of being profitable
• How repeat purchases and email turn survival mode into predictable growth
• Why copying “big brand” aesthetics kills your uniqueness and what to do instead
• How loving your own products and showing up as yourself can become your unfair advantage

If you feel like you’ve “tried everything” with ads and nothing sticks, this is the episode that shows you what to fix under the hood.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Here’s the truth: grinding 24/7 isn’t what grows your business, it’s what burns you out 💀

In this episode, we get real about how taking time off, traveling, and actually unplugging levels up your mindset and your business.

We share stories from our own time away (yes, we actually tried to stop checking Slack), what we learned about balance, and why freedom might just be your most powerful growth strategy.

You’ll hear how to:

• Take time off without your business falling apart
• Find creativity again through travel and rest
• Pressure test your systems while you’re away
• Reconnect with what actually matters
• Build a business that gives you life, not drains it

If you’ve been stuck in “always on” mode, this episode is your permission slip to slow down because growth gets a whole lot easier when you’re not running on fumes.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

If your sales have hit a plateau or you feel like you’re doing everything right but still not seeing results, this episode will help you find the missing piece.

We break down the essential strategies every e-commerce founder needs to scale sustainably, from email marketing and website optimization to offer creation and brand consistency. No fluff, no buzzwords, just real talk and proven moves.

You’ll learn how to:

• Set clear goals that actually drive growth
• Craft offers that attract new customers and boost profit
• Use email marketing to increase lifetime value.
• Launch ad campaigns that convert
• Optimize your website for consistent sales
• Build a brand that customers trust and keep coming back to

If you’ve been asking yourself, “What should I be doing right now to grow?”, this episode will give you the clarity and next steps you’ve been missing.

Top Performing Static Ad Canva Templates:

• How To Use Our Canva Templates
• Square Placements
• Story Placements
• Black Friday Ad Templates (Square)
• Black Friday Ad Templates (Vertical)

Top Performing Video Ad Canva Templates:

• TikTok Comment Reply
• iPhone Notification
• iPhone Notes App

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

If your content feels like it’s missing something, this episode is your wake-up call. Creative strategist Lauren Dobslaw joins Brittany and Robby to unpack what makes content actually work in 2025 and why most e-commerce brands are still getting it wrong.

They dive into real lessons from working with both scrappy small businesses and massive brands, breaking down how to find your brand voice, connect with the right influencers, and create content that actually converts.

You’ll learn how to:

* Build a consistent brand voice that attracts loyal customers

* Partner with influencers who truly get your brand

* Focus on content volume over perfection

* Turn customer stories into powerful marketing moments

* Stop overthinking analytics and start creating with purpose

If you’ve ever stared at your phone thinking, “What should I even post?”, this episode will get your creativity, and your sales, flowing again.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

AI isn’t coming to steal your business, it’s here to supercharge it.

In this episode, we unpack how e-commerce founders can use AI to move faster, make smarter decisions, and build stronger brands without losing the human touch that makes customers care.

You’ll learn how to:

• Use AI to speed up brand building and market research
• Create better ad visuals and email content in half the time
• Improve customer service with smart automation
• Avoid the biggest pitfalls of over-relying on tech
• Balance AI tools with your creativity and intuition

AI can’t replace your vision, but it can make it a whole lot easier to bring that vision to life.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Being a boutique owner looks fun on Instagram, but behind the scenes it’s a mix of excitement, anxiety, and late-night overthinking. In this episode, Brittany Ashton opens up about the real challenges that come with running a boutique, from sales insecurity and creative burnout to the loneliness that can sneak up on every entrepreneur.

She shares how to navigate the messy middle of business with more grace, balance, and confidence. You’ll hear practical tips and honest reflections on:

• Managing sales insecurity and celebrating small wins
• Avoiding creative burnout through better boundaries
• Handling inventory without losing your mind (or your weekends)
• Finding community so you don’t feel so alone in leadership
• Letting go of scaling regret and building a business that actually feels good

If you’ve ever questioned your progress or felt like you’re doing this whole entrepreneurship thing alone, this episode will remind you that you’re not, and that your journey is worth celebrating.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Hiring isn’t just about filling seats.

It can make or break your business.

In this episode, we unpack the real-world lessons we’ve learned about hiring, delegation, and building a team that actually fuels growth instead of chaos.

We get into the tough stuff:

• When it’s time to finally hire help
• How to delegate the right tasks so you can focus on growth
• Why culture fit matters more than a flashy resume
• The biggest hiring mistakes we made (so you don’t have to)
• Simple ways to craft job descriptions and avoid costly mis-hires

If you’ve ever wondered whether to take the leap and bring someone onto your team, this episode will give you the clarity and confidence to do it right.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

You’ve probably asked it before: “Will paid ads even work for me?”

The honest answer? Maybe. But not if your mindset, strategy, or expectations are off.

In this episode, we break down what it really takes to run profitable ads in e-commerce. Most founders either waste money or avoid ads completely. We’ll show you how to skip both of those mistakes.

We’re talking:

💡 The mindset shift that separates scaling brands from stuck ones


⚖️ The real difference between organic and paid (and why you need both)


📈 The one metric you're ignoring that could change everything


🔁 Why testing and tweaking are part of the game


✅ What to fix before you spend a single dollar on ads

We’ll also share real client wins, clear up common ad myths, and give you the straight-up truth about why your ad budget might not be the real issue.