When scaling screeches to a halt...

Most founders think they have an ads problem, so they tweak targeting, switch agencies, swap creatives.

However, more often than not, the problem lies elsewhere and simply isn’t on your radar.

In this episode, Robby and Brittany break down the five foundational pillars that actually make your ads work. From margins that give you oxygen, to AOV that supports real ad spend, they walk through what needs to be dialed before you try to “scale harder.”

They also talk about the mindset shift from “I just need more sales” to “I’m building a base of raving fans,” and why trying to look like a big brand is usually the thing holding small brands back.

You’ll hear real client stories about raising prices without killing conversion, simple tweaks that instantly boosted AOV, and how authentic brand voice outperforms generic, polished marketing.

In this episode, you’ll learn:

• Why healthy margins are the oxygen of your business and how to actually improve them
• How to think about AOV so your ads have a real chance of being profitable
• How repeat purchases and email turn survival mode into predictable growth
• Why copying “big brand” aesthetics kills your uniqueness and what to do instead
• How loving your own products and showing up as yourself can become your unfair advantage

If you feel like you’ve “tried everything” with ads and nothing sticks, this is the episode that shows you what to fix under the hood.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Here’s the truth: grinding 24/7 isn’t what grows your business, it’s what burns you out 💀

In this episode, we get real about how taking time off, traveling, and actually unplugging levels up your mindset and your business.

We share stories from our own time away (yes, we actually tried to stop checking Slack), what we learned about balance, and why freedom might just be your most powerful growth strategy.

You’ll hear how to:

• Take time off without your business falling apart
• Find creativity again through travel and rest
• Pressure test your systems while you’re away
• Reconnect with what actually matters
• Build a business that gives you life, not drains it

If you’ve been stuck in “always on” mode, this episode is your permission slip to slow down because growth gets a whole lot easier when you’re not running on fumes.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

If your sales have hit a plateau or you feel like you’re doing everything right but still not seeing results, this episode will help you find the missing piece.

We break down the essential strategies every e-commerce founder needs to scale sustainably, from email marketing and website optimization to offer creation and brand consistency. No fluff, no buzzwords, just real talk and proven moves.

You’ll learn how to:

• Set clear goals that actually drive growth
• Craft offers that attract new customers and boost profit
• Use email marketing to increase lifetime value.
• Launch ad campaigns that convert
• Optimize your website for consistent sales
• Build a brand that customers trust and keep coming back to

If you’ve been asking yourself, “What should I be doing right now to grow?”, this episode will give you the clarity and next steps you’ve been missing.

Top Performing Static Ad Canva Templates:

• How To Use Our Canva Templates
• Square Placements
• Story Placements
• Black Friday Ad Templates (Square)
• Black Friday Ad Templates (Vertical)

Top Performing Video Ad Canva Templates:

• TikTok Comment Reply
• iPhone Notification
• iPhone Notes App

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

If your content feels like it’s missing something, this episode is your wake-up call. Creative strategist Lauren Dobslaw joins Brittany and Robby to unpack what makes content actually work in 2025 and why most e-commerce brands are still getting it wrong.

They dive into real lessons from working with both scrappy small businesses and massive brands, breaking down how to find your brand voice, connect with the right influencers, and create content that actually converts.

You’ll learn how to:

* Build a consistent brand voice that attracts loyal customers

* Partner with influencers who truly get your brand

* Focus on content volume over perfection

* Turn customer stories into powerful marketing moments

* Stop overthinking analytics and start creating with purpose

If you’ve ever stared at your phone thinking, “What should I even post?”, this episode will get your creativity, and your sales, flowing again.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

AI isn’t coming to steal your business, it’s here to supercharge it.

In this episode, we unpack how e-commerce founders can use AI to move faster, make smarter decisions, and build stronger brands without losing the human touch that makes customers care.

You’ll learn how to:

• Use AI to speed up brand building and market research
• Create better ad visuals and email content in half the time
• Improve customer service with smart automation
• Avoid the biggest pitfalls of over-relying on tech
• Balance AI tools with your creativity and intuition

AI can’t replace your vision, but it can make it a whole lot easier to bring that vision to life.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Being a boutique owner looks fun on Instagram, but behind the scenes it’s a mix of excitement, anxiety, and late-night overthinking. In this episode, Brittany Ashton opens up about the real challenges that come with running a boutique, from sales insecurity and creative burnout to the loneliness that can sneak up on every entrepreneur.

She shares how to navigate the messy middle of business with more grace, balance, and confidence. You’ll hear practical tips and honest reflections on:

• Managing sales insecurity and celebrating small wins
• Avoiding creative burnout through better boundaries
• Handling inventory without losing your mind (or your weekends)
• Finding community so you don’t feel so alone in leadership
• Letting go of scaling regret and building a business that actually feels good

If you’ve ever questioned your progress or felt like you’re doing this whole entrepreneurship thing alone, this episode will remind you that you’re not, and that your journey is worth celebrating.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

Hiring isn’t just about filling seats.

It can make or break your business.

In this episode, we unpack the real-world lessons we’ve learned about hiring, delegation, and building a team that actually fuels growth instead of chaos.

We get into the tough stuff:

• When it’s time to finally hire help
• How to delegate the right tasks so you can focus on growth
• Why culture fit matters more than a flashy resume
• The biggest hiring mistakes we made (so you don’t have to)
• Simple ways to craft job descriptions and avoid costly mis-hires

If you’ve ever wondered whether to take the leap and bring someone onto your team, this episode will give you the clarity and confidence to do it right.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

You’ve probably asked it before: “Will paid ads even work for me?”

The honest answer? Maybe. But not if your mindset, strategy, or expectations are off.

In this episode, we break down what it really takes to run profitable ads in e-commerce. Most founders either waste money or avoid ads completely. We’ll show you how to skip both of those mistakes.

We’re talking:

💡 The mindset shift that separates scaling brands from stuck ones


⚖️ The real difference between organic and paid (and why you need both)


📈 The one metric you're ignoring that could change everything


🔁 Why testing and tweaking are part of the game


✅ What to fix before you spend a single dollar on ads

We’ll also share real client wins, clear up common ad myths, and give you the straight-up truth about why your ad budget might not be the real issue.

🚨 Quarter Four is here… and if your plan is “wing it and hope for the best,” we’ve got news:
That strategy’s gonna break you before Black Friday even hits.

In this episode, Brittany Ashton breaks down how to align your goals, mindset, and inventory so you don’t just survive Q4, you crush it (without losing sleep or sanity).

Inside:

• 🧠 Why mindset isn’t fluff—it’s fuel
• 📦 How to avoid inventory panic mode
• 🎯 The simple goal-setting shift that keeps you from burnout
• 🔥 Why your data should be calling the shots (not your gut)
• 💬 How engaging your audience = secret weapon

Whether you’re running on spreadsheets and coffee or still figuring out what the heck sell-through rate means, this episode’s packed with real talk and practical steps to make Q4 your best one yet.

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.

So your Shopify store is stuck in “meh” mode… Now what?

You launched, made some sales, got excited… and now it’s crickets, chaos, and a to-do list that hates you.

In this episode of The eComm Growth Show, we’re calling out the biggest growth killers in e-comm, and spilling the tea on how our clients are doubling their sales in 90 days without losing their minds (or their weekends).

Inside this episode:

🚨 Why “just run more ads” is NOT a strategy

📬 The secret sauce to email marketing that doesn’t make people unsubscribe (or yawn)

🧠 The real reason you keep chasing shiny objects (spoiler: it’s not ADHD)

🔄 When to delegate vs. when you need to actually know your sh*t

💡 And how the Growth Made Simple system gives you a plug-and-play roadmap to scale like a grown-up brand

Warning: After this episode, you might actually believe you can scale your business without burning it all down. 😅

👉 Follow us on Instagram for more: @_shopanova_

👉 Ready to scale smarter? Watch our free training here: https://go.shopanova.co

📌 Subscribe for more insights on e-commerce, business growth, and building a life of freedom.