Being a boutique owner looks fun on Instagram, but behind the scenes it’s a mix of excitement, anxiety, and late-night overthinking. In this episode, Brittany Ashton opens up about the real challenges that come with running a boutique, from sales insecurity and creative burnout to the loneliness that can sneak up on every entrepreneur.

She shares how to navigate the messy middle of business with more grace, balance, and confidence. You’ll hear practical tips and honest reflections on:

• Managing sales insecurity and celebrating small wins
• Avoiding creative burnout through better boundaries
• Handling inventory without losing your mind (or your weekends)
• Finding community so you don’t feel so alone in leadership
• Letting go of scaling regret and building a business that actually feels good

If you’ve ever questioned your progress or felt like you’re doing this whole entrepreneurship thing alone, this episode will remind you that you’re not, and that your journey is worth celebrating.

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